This exhibition was done by the curatorial team themselves, spending less than 20,000 yuan, and temporarily arranged an exhibition hall of more than 300 square meters, with no multimedia display, no immersive experience, and no digital scene. Within 5 days after the Spring Festival, the number of visitors exceeded 100,000, and the effect of the exhibition greatly exceeded expectations.
This is during this year's Spring Festival, the Beijing Cultural Relics Exchange Center held the "Colorful Embroidery Elite - Beijing Cultural Relics Exchange Center Collection Weaving and Embroidery Exhibition" in the Hongguang Pavilion of Liulichang Cultural Street.
The exhibition selects more than 100 pieces of various weaving and embroidery art collections collected by the Beijing Cultural Relics Exchange Center, divided into three units: Fuman Jinghua, Longteng Ziyuan and Daidai Ping'an, showing exquisite and gorgeous court embroidery, ancient popular decorative colors and rich and exquisite folk embroidery, and the audience can feel the historical and cultural heritage of traditional weaving and embroidery craftsmanship among the brilliant and colorful yarns, and appreciate the romantic feelings of the Chinese who have lasted for thousands of years.
Exquisite consciousness creates a high-quality logo for the exhibition
The "Colorful Embroidery Elite" exhibition is a practice of combining the scientific research achievements of the weaving and embroidery cultural relics in the collection of the Beijing Cultural Relics Exchange Center with the traditional exhibition and display methods. In the process of exhibition planning and arrangement, the exhibition team was carefully guided by Mr. Wang Yarong, a distinguished researcher of the Institute of Archaeology of the Chinese Academy of Social Sciences, who was one of the first batch of "Great Craftsmen" in China and was known as the "first person in the field of Chinese weaving and embroidery".
The curators firmly establish the service consciousness of "people-centered" in the exhibition planning, start from the actual needs of the public, plan the exhibitions that the audience likes to see during the Spring Festival, close to the life of the masses, close to the aesthetics of the times, and interpret the collection of weaving and embroidery cultural relics from the perspectives of traditional skills, culture, and color, which are welcomed by the audience. It adds a new expression to the scientific research results of the weaving and embroidery cultural relics in the library, and enriches the new scene of using the cultural relics resources in the library to serve the masses.
Weaving and embroidery is a niche category of cultural relics in the library, and researchers are mainly young people. The exchange center boldly provides a platform for young people who study weaving and embroidery to take the lead, respects young people's novel and avant-garde ideas, and gives them a relaxed space to display their talents.
Combined with the conditions of the exhibition hall, the curatorial team believes that the exhibition hall has small advantages, and can seek quality with delicacy and expand with small ones. Considering the audience during the Spring Festival, you can do your homework on the selection of exhibits, rely on creative planning, and hold an exhibition that the masses can understand and be down-to-earth, save costs, do it yourself, and set off the festive atmosphere of Fumanjing and Spring He Shenzhou during the Spring Festival, and can also have a lot of audiences.
"Embroidery Elite" exhibition finally decided to "Eighteen Venerable Albums" as the core exhibits, this embroidery work stitching is meticulous, vivid and elegant, by the Yuan Dynasty famous calligrapher and painter Zhao Mengfu's wife "Mrs. Wei Guo" pipe Sheng hand embroidery, is the Yuan Dynasty so far the most well-preserved, the most abundant patterns, the most embroidered masterpieces of the master, can be called the history of Chinese embroidery unparalleled gods.
Weaving and embroidery, for older audiences, they are no strangers to the traditional skills of weaving and embroidery, and some people still have old objects in their homes, such as tiger head hats, or floral pillows embroidered with gold threads. Some people's grandmothers are embroiderers, and there are scenes of embroidery by relatives in childhood memories, and when they see the exhibits in the exhibition, the audience's memories are touching and full of warmth.
Many young girls wore horse face skirts woven with contemporary craftsmanship to visit the exhibition, and they stopped for a long time in front of the exhibits of horse face skirts in the Qing Dynasty, took pictures, completed the dialogue between a hundred years and time and space, and felt the charm of cultural relics carrying splendid civilization and inheriting history and culture. The audience at the scene may not understand the art of weaving and embroidery, but they all exclaimed, "It turns out that this is our Chinese luxury!"
In traditional exhibitions, the audience is prone to boredom or fatigue. At the end of the exhibition, a message board was set up, so that the audience could connect what they saw and heard in the process of viewing the exhibition with their own cognition, emotion, life, etc., and expressed new emotions and experiences in the message area, which greatly improved the exhibition experience and improved the cultural communication efficiency of the exhibition. The total number of comments in the five days reached 18,000.
A middle school teacher from Guangxi who came to Beijing for the New Year wrote in the message area: I hope that the children will have a more intuitive understanding of weaving and embroidery and love from the heart, and can become the inheritor, promoter and innovative converter of traditional Chinese weaving and embroidery skills in the future, and show the charm of Chinese embroidery to the world in various ways.
Organize a stage to sing and make the exhibition have a multiplier effect
Holding an exhibition, the social benefits that exhibit resources can play are limited, and "Colorful Embroidery Jinghua" realizes resource complementarity through stage singing, and it is easier to achieve the best goal. On the one hand, it can expand the content of art and knowledge supply for the exhibition, and on the other hand, it can cultivate more audiences and meet the diverse aesthetic needs and cultural consumption needs of the audience.
The "Colorful Embroidery Elite" exhibition expands the space and scope of public cultural services during the Spring Festival through the group singing with cultural and creative sales and cultural relics and artwork management, and transforms the visitor flow of visitors to the exhibition during the Spring Festival into the increment of cultural consumption and the high quality of service to the masses. In the context of the integration of culture and tourism, the advantages of inventory cultural relics resources have more space for display, and the effect has been multiplied.
Combined with the background of the contemporary expression of Chinese excellent traditional culture and creative creation, based on the protection and research results of weaving and embroidery cultural relics, how to integrate contemporary design concepts, combine ancient and modern, and use the past for the present, and endow the weaving and embroidery design with a profound Chinese cultural heritage will be the new thinking of the curatorial team and the cultural and creative design team of the Beijing Cultural Relics Exchange Center.
High-quality service to enhance audience satisfaction
The curatorial team, security team, and marketing and cultural creativity team of the "Colorful Embroidery Elite" exhibition work closely together to enhance the sense of service, start from the subtleties, and reflect the service in every detail, so as to become the intimacy that the "Colorful Embroidery Elite" exhibition brings to 100,000 audiences. The security personnel, consultants, and interpreters of the exhibition hall are well-dressed, friendly and energetic, guide the audience with civilized language and atmosphere, and maintain a civilized visiting order.
The Liulichang Historical and Cultural Street during the Spring Festival, an exhibition that appropriately meets the needs of the audience, injects the weaving and embroidery skills of Chinese artistic spirit and spirit, spreads traditional culture, and continues the historical context. It can also make this exhibition hall a place full of humanistic feelings, cultural responsibility, able to attract and educate people, and become a part of the cultural lifestyle of the Spring Festival festival of the capital citizens.
Enthusiastic audience, tidal praise. It confirms the original intention of this exhibition to focus on the audience, base itself on the times, and serve the masses.
Source: Beijing Cultural Relics Exchange Center