Let the cultural tourism market become a solid support for singing the bright theory of China's economy

At the beginning of 2024, the Harbin International Ice and Snow Festival, which is popular all over the country, successfully fired the first shot of a prosperous cultural tourism market, attracting tourists from all over the country to flock to it in a very short time, and also aroused widespread attention and continuous reports from media across the country. At the same time, Harbin's success soon led to the fire of the cultural tourism market and cultural tourism industry across the country, making cultural tourism quickly become the most popular and involuted industry, and the national cultural tourism market showed a prosperous scene and a thriving trend.

The success of Harbin's cultural tourism market is due to a variety of factors, as the media said, with its unique local ice and snow tourism products, it provides a scene-based, immersive, and deeply integrated cultural tourism experience that attracts tourists and local people, showing unprecedented attractiveness and innovation, refreshing the historical record and becoming an industry benchmark. Driven by the Harbin cultural tourism model, all parts of the country have followed suit, and the eight immortals have crossed the sea, each showing their magical powers, and creating a unique cultural tourism market through in-depth excavation of local cultural connotations, setting off a wave of cultural tourism boom.

In terms of expanding popularity and attracting tourists, there are many strange tricks in various places. For example, Jiangxi Cultural Tourism arranges the handsome "Jinyi Guard" to invite "princesses" from all over the country to visit; Zhejiang sends Chen Lijun and other incarnated poets of the Xiaobaihua Yue Opera Troupe to invite tourists to "check in" poetry and painting Jiangnan; Luoyang High-speed Railway Station is even more ingenious, arranging ancient costume "guards" to pick up the station, so that tourists can "travel" from modern moments to ancient times, these are all cultural cards. At the same time, various places have used the star effect to expand their popularity and recruit "fan" tourists, such as Chongqing invited Xiao Zhan to "take command", Hebei Cultural Tourism found Zhao Liying to "carry the flag", Hunan invited Yi Yang Qianxi to "help", Jiangxi summoned Liu Tao back to "join", etc., and so on.

In terms of publicity, local cultural and tourism bureaus have come to the front of the stage from behind the scenes, sparing no effort to compete with each other, and launched a large number of influential and empathetic explosive promotional products. In particular, it is worth mentioning that many provinces and cities no longer adopt the "I'm good and you're not good" or "I'm better than you" kind of competition, but join hands to show the spirit of solidarity and mutual assistance, such as Shanxi, Shandong, Hebei, and Henan forming a group propaganda of "four provinces of mountains and rivers" is a representative example; Wo Mandarin, Heilongjiang gave back 100,000 boxes of high-quality cranberries, and there will be more and more such cases.

Of course, publicity and solicitation are only means, the real benefit for tourists is the real cultural tourism activities, all over the year of the dragon to seize the opportunity of the Spring Festival, give full play to the local cultural characteristics, and launch a variety of Spring Festival cultural tourism projects. Beijing will hold nearly 10,000 cultural activities of various kinds with the theme of "Blessing the Capital and Celebrating Shenzhou in Spring"; Henan will launch more than 45,000 public cultural activities of various kinds and 1,000 activities in 100 scenic spots; Hebei has launched the "Winter Tour to Hebei for the New Year" activity, including "the New Year in the ancient city", "the New Year of folk customs", "the New Year in the time-honored brand", "the New Year in the opera" and other ten major scenes; Zhejiang Cultural Tourism will continue to launch the province's New Year cultural and tourism consumption season, with the theme of "Come to Zhejiang, Celebrate the New Year", around the " Yunnan Cultural Tourism will launch 30 series of more than 1,600 cultural tourism activities to welcome the New Year...... The list goes on and on.

In addition, many preferential measures have been introduced to attract tourists and enhance their sense of gain and satisfaction. For example, Henan Province has organized more than 200 scenic spots in the province to introduce measures such as ticket reduction and discount; Aba, Ganzi, Liangshan, and Panzhihua in Sichuan will implement the preferential policy of "buy one get one free" for tickets for state-owned tourist attractions of 4A level and above, and free tickets for tourist attractions below state-owned level 4A; and many scenic spots in Nanning, Chongzuo, Baise, and Hechi in Guangxi will provide free admission to tourists from the three northeastern provinces. The Crescent Spring of Mingsha Mountain in Gansu Province, the ruins of Yumen Pass, and the Yadan Global Geopark are open to tourists free of charge, the Huangshan Scenic Area in Anhui Province will carry out the "Free Admission Open Day" activity every Wednesday on non-holidays in the first quarter of 2024, and all scenic spots in Guizhou are free of charge for Internet influencers, and both of them are free of charge, and so on.

General Secretary Xi Jinping pointed out that the cultural industry and the tourism industry are inseparable, and it is necessary to adhere to the cultural and plastic tourism and the tourism to promote the integrated development of culture and tourism, so that people can appreciate the beauty of culture and cultivate the beauty of the soul in appreciating the beauty of nature. Indeed, the vigorous development of the cultural tourism market reflects people's huge demand for cultural consumption, and reflects the people's yearning and pursuit of a better cultural life. At the beginning of the new year, the mainland's cultural tourism market is vibrant, from ice and snow tourism in the north to the "flower economy" in the south, new forms of cultural and tourism integration are emerging. In particular, it can be seen from the "Erbin out of the circle" that today's cultural tourism is no longer just to see with the eyes and listen with the ears, just satisfied with the "audio-visual feast", but more through personal participation and on-the-spot experience to achieve physical and mental pleasure and spiritual enrichment, in the immersive, participatory and interactive tour to feel the richness and profundity of Chinese culture, and to feel the long-standing and eternal charm of Chinese culture.

At the same time, the prosperity of the cultural tourism market will also bring huge business opportunities, provide more jobs and profit opportunities, and play a vital role in promoting economic growth, stimulating consumer demand and employment stability. Taking the Beijing performing arts market as an example, data released by the Beijing Municipal Bureau of Culture and Tourism shows that the Beijing performing arts market will continue to recover in 2023, with the number of performances, audiences, and box office all reaching record highs. During the New Year's Day holiday in 2024, a total of 268 sets and 807 commercial performances will be held in 153 theaters in Beijing, attracting more than 216,000 audiences and box office revenue of about 53.538 million yuan, an increase of 442.8% over the same period in 2023. It can be expected that during the Spring Festival of the Year of the Dragon, Beijing's performing arts market will hit a new high, which reflects the strong recovery of Beijing's cultural market and the continued activity of the national cultural market.

Therefore, we have every reason to believe that the increasingly prosperous cultural tourism market will become a solid support for singing the bright theory of China's economy, and will also become a vivid practice for people to feel the infinite charm of Chinese culture and enhance cultural self-confidence. (Jinghua Tired Guest)