During the Spring Festival, on WeChat, relatives, friends, colleagues and classmates will send "red envelopes" to each other to express their New Year blessings.
In order to make their WeChat red envelopes more "cool", some people will choose to set a special red envelope cover for their WeChat red envelopes.
Red Star Capital Bureau noticed that during the Spring Festival of the Year of the Dragon, on social platforms such as Xiaohongshu, the content related to "AI red envelope covers" sparked extensive discussions among netizens, with some bloggers sharing how to make AI red envelope cover content, and some bloggers saying that they would "earn 30,000 yuan in 10 days" through AI red envelope covers, etc.
Behind the background picture of the red envelope cover is the sense of ritual that everyone needs for the festival, and the AI red envelope cover seems to have become a "new side hustle" for some young people.
(a)
The cover of the explosive AI red envelope
WeChat's red envelope cover can be traced back to 2019 at the earliest.
At that year's WeChat open class, Zhang Xiaolong, vice president of Tencent and founder of WeChat, released easter eggs, and WeChat accounts certified by enterprises were eligible to customize and distribute red envelope covers.
In 2020, the WeChat red envelope cover will be liberalized, from purely for enterprises, media and other organizations, to gradually support the customization of individual creators.
At present, with the rise of artificial intelligence, the cover of AI WeChat red envelopes has become very popular during the Spring Festival of the Year of the Dragon.
Red Star Capital Bureau noticed that on the Xiaohongshu platform, the content related to the "AI WeChat red envelope cover" has aroused widespread discussion among netizens. Some netizens are "begging" for red envelope covers, and some netizens are "learning" the production of covers, one of which is called "Engaging in a side business for money during the Spring Festival, all dry goods", with 41,000 likes.
Making AI WeChat red envelope covers has indeed become a "side hustle" for some people. On the Xiaohongshu platform, there are many AI-made WeChat red envelope covers, with prices ranging from 3-10 yuan, and there are not a few that sell thousands of pieces.
Taking the price of the red envelope cover at 3.8 yuan/piece as an example, it is understood that Tencent will take 1 yuan/piece of platform fees, and the Xiaohongshu store will also have a certain commission, but in the end, there is basically more than 2 yuan/piece of income in the hands of merchants.
Source: Little Red Book
Of course, the teaching of AI red envelope cover production is also a business experience behind it. Some businesses offer paid instructional videos to help those who want to "earn a side hustle" learn. In short, an industrial chain has been formed around the cover of AI WeChat red envelopes.
(b)
Is it really possible to make money?
Can making AI WeChat red envelope covers really achieve an easy side hustle?
In principle, the AI red packet cover is a kind of red packet cover designed using artificial intelligence technology. It can analyze and predict users' emotions and reactions through technologies such as machine learning, computer vision, and natural language processing, and adjust the design and animation of red packet covers based on these predictions.
In practice, there are also some "generous" netizens on the Internet who share relevant content, which doesn't seem too difficult, but it's not so easy to make money.
First of all, in terms of content production, you need an AI painting tool, enter keywords, and generate corresponding pictures through AI algorithms. However, most AI painting tools require a fee to use.
Source: Little Red Book
At the same time, even if AI is used to generate images, the "aesthetic" requirements for the producer are also high, and the input of keywords such as style, subject, and scene color is very important.
Some netizens said that he produced AI pictures with the theme of dragons, but the production process was not stable, either there was no head, or the claw structure was chaotic, and it was finally adjusted, and the color was wrong. Moreover, the modification of AI drawings is not like manual work, and it is difficult to modify it to a certain detail individually.
Secondly, WeChat is not without thresholds. It is understood that individuals making WeChat red envelope covers require individuals to have an official account/video account and the number of fans to reach 100. After the AI generates the image, it needs to be made into a red envelope style according to the requirements of WeChat and submitted for review, and it is not so simple to pass the WeChat review.
Finally, there is the acquisition of traffic. If the creator himself does not have a fan base, lacks e-commerce marketing experience, and does not understand the algorithm recommendation mechanism, then even if he produces a beautiful red envelope cover, he may not be able to be seen. There are also many netizens on the Internet who complained, saying that they had made a red envelope cover, but they couldn't sell it.
In general, making AI red envelope covers is indeed a business, but this business is not that simple, and the problems associated with it also require continuous attention.
(c)
The collision of technology and culture
The explosion of AI red envelope covers is essentially another collision between scientific and technological progress and traditional culture.
From a technical point of view, the popularity of AI red packet covers shows the application and development of AI technology in the field of design. By leveraging AI technology, design efficiency is improved, while also providing users with more choices. The popularization of this kind of technology application continues to promote technological progress and innovation.
From the user's point of view, the popularity of AI red packet covers also reflects consumers' demand for personalization and innovation. The emergence of AI red envelope covers provides people with a new and personalized way of design.
As for using the AI red envelope cover as a side hustle, it also reflects people's enthusiasm for innovation and entrepreneurship. By applying AI technology to the field of design and transforming it into a business model, it can not only improve personal value, but also create more economic value for society.
However, it should be noted that AI red envelope covers may also have copyright and privacy issues, and related issues are also worth paying attention to.
In general, the popularity of AI red envelope covers is the result of technological progress and social needs, and it has also made some creative and thoughtful people smell the business opportunities. However, at present, there are many individuals and companies in the market who "learn AI mapping" and "teach AI mapping", and the market competition is very fierce.
Red Star News reporter Liu Mi
Edited by Yu Dongmei
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