Super Bowl 58 Highlights Recap: From Lore and Halftime Show, to Taylor Swift and Hot Commercials

On the morning of February 12, Beijing time, the 58th NFL Super Bowl was held at Allegiant Stadium in Las Vegas, USA.

Read more: Allegiant Stadium is a relatively new stadium, completed in 2020 at a cost of about $1.9 billion, making it one of the most expensive stadiums in the world, behind only SoFi Stadium, which hosted Super Bowl 56.

This year's match was between the Kansas City Chiefs and the San Francisco 49ers, and the game was played in an overtime shootout, which ended in the Chiefs successfully defending their title with a 25-22 victory over the 49ers. It was the Chiefs' fourth Super Bowl and third Cup in five years. Patrick Mahomes was also named Super Bowl MVP for the third time — becoming the first person in NFL history to achieve that feat before the age of 30.

Mahomes

Taylor Swift

The Super Bowl has never been just about football, with halftime shows and commercials being talked about every year, and this year there's a new topic – Taylor Swift. Her romance with the Chiefs' Travis Kelce has been a favorite in the NFL for some time past, and after Taylor made his debut at the Chiefs' home court last September, Kyles' jersey sales rose 400% to enter the top 5 of the NFL's jersey sales list. As of Jan. 22, Taylor generated $331.5 million in brand value for the Chiefs and NFL, according to Apex Marketing Group.

Before the Super Bowl, there was a hot topic about whether Taylor would be able to catch the Super Bowl after the concert in Japan. And according to a quick survey conducted by Numerator after the game, 20 percent of respondents said they supported the Chiefs because of Taylor.

© Ben Liebenberg / NFL

The new landmark of Las Vegas is deeply involved in the Super Bowl

In addition, MSG Sphere, a new landmark in Las Vegas and a spherical building, also played a special role in the Super Bowl promotion, in addition to the official cooperation with the NFL - including the early promotion, the score broadcast during the game, etc., it also attracted a number of brands to advertise here, including adidas, Pepsi and so on.

Usher's halftime show

This year marks the 2nd year that Apple Music has named the halftime show. Apple and the NFL officially announced their partnership in September 2022, and officials did not reveal too many details, but according to a report by the Sports Business Journal at the time, it was a 5-year contract with an annual cost of about 50 million.

The halftime show was performed by Usher, who also featured Alicia Keys, H.E.R., Jermaine Dupri, Lil Jon and more. This year marks the 30th anniversary of Usher's debut album, and it's even more special to be on the Super Bowl halftime show at this time, in his words, "One performance, 30 years in the making."

The repertoire of the show also covers Usher's classic hits over the past 30 years, and the full tracklist is currently available on Apple Music.

The look was led by three of Usher's long-time partners – Creative Director Aakomon Jones, Fashion Director Brookelyn Styles, costume designer Tanja Caldwell, with several white looks custom-made by Dolce & Gabbana and a blue-black muscle look by Off-White.

A recap of the full halftime show:

New trailers have been released for these film and television dramas

This year's Super Bowl cost the same as last year, at $7 million for 30 seconds, and has been on the rise over the past few years, with $7 million up more than 55% from $4.5 million in 2019.

The trailer part of the film and television series is not as exciting as last year, and the most talked about should be the first trailer of "Deadpool & Wolverine", and the title of the film was also released for the first time with this trailer. This is the first installment of the "Deadpool" series to return to the Marvel Universe, and there is also a special cue in the trailer to this point.

In addition to this, there are multiple surprises in the trailer, with Aaron Stanford from the old X-Men trilogy returning to Test Burnman and Matthew McFayden joining the trial TVA crew. The film has been scheduled to be released in North America on July 26, and there is no news in the mainland.

Watch the trailer:

A Quiet Place: Day One, a prequel spin-off of the "A Quiet Place" series, also ran ads for the Super Bowl, and due to the 30-second time limit, the trailer released at the Super Bowl was relatively simple, but the film just released a more complete teaser a few days ago, and you can get a feel for it through this trailer.

The film focuses on the first day of the apocalypse, with Lupita Nyong'o joining and Germaine Hansu returning to play the role of the islander. The film has been scheduled to be released in North America on June 28, and there is no news from the mainland.

Watch the trailer:

There is also the return of another popular IP, "Rise of the Planet of the Apes 4: New World" is also coming. This part is set hundreds of years after the rise of ape civilization and the reduction of humans to a barbaric existence, in the context of a tyrannical ape leader who builds its empire, while a young ape-man begins to doubt his knowledge of the past and rethink the relationship between apes and humans.

The film is directed by Wes Ball, and the cast includes Owen Tiger, Freya Allen, Kevin Duran, William Brown, and the cast of Irving Tiger, Freya Allen, and William Bowl. H. Messi, Pete Macon, and others. North America has been scheduled to release on May 10, and there is no news of a mainland release for the time being.

Watch the trailer:

On the show side, keep an eye out for a new show and the final season of a popular series.

First up is FX's new historical drama Shōgun, based on James Clavell's 1975 novel of the same name and set during the Edo shogunate period in 17th-century Japan. The cast gathers Hiroyuki Sanada, Kirsmo Jarvis, Anna Sawai, Tadanobu Asano, Fumi Nikaido, and others. It will air on Hulu on February 27 with 10 episodes.

Watch the trailer:

A new trailer for Little Sheldon's Season 7 also aired at the Super Bowl, the final season of the series, with all the stars returning, and this teaser looks back at many of Sheldon's biggest moments growing up. It will air on CBS on February 15 with 14 episodes.

Watch the trailer:

And these ads are also worth seeing

This year's more brilliant advertisements are also basically blessed by celebrities.

Donut brands Dunkin' and Ben Affleck kicked off the "Dunkin' Cinematic Universe" with last year's Super Bowl ad, and they've since released several more short films. During the live broadcast of the 66th Grammy Awards a while ago, Dunkin' released an ad with the theme of "popstar", previewing Big Ben's plans to become a pop singer.

The Super Bowl commercial is a celebration of this plan, with Big Ben joining Matt Damon and Tom Brady to form the Boston boy band The DunKings, who broke into Jennifer Lopez's studio and performed "Don't Dunk Away at My Heart." The ad was produced by Artists Equity, which was founded by Big Ben and Matt Damon.

Watch the full video:

In conjunction with the Super Bowl commercial, Dunkin' has also prepared a limited menu and official merchandise, which include the same items such as iced coffee and MUNCHKINS skewers, as well as merchandise such as sports suits.

Squarespace, a website design and e-commerce platform, is directed by Martin Scorsese and tells a sci-fi story. The sci-fi website template "Hello Down There" is also available on Squarespace.

Watch the full video:

The BMW ad features Christopher Walken, a group of people mimicking Walken in front of him, and the short features cameos by Ashley Park and Usher. This time, the advertiser is promoting the BMW all-electric version of the 5 Series i5.

广告由 Goodby Silverstein & Partners 制作，Bryan Buckley（《阿萨德》、《铜牌巨星》）执导，Hoyte van Hoytema（《奥本海默》、《星际穿越》）担任摄影指导。

Watch the full video:

Beyoncé did everything she could to crash the network, turning into Barbie, an esports streamer, a robot, and a space concert, but all of them were unsuccessful, and finally she decided to release a new song - not just an advertising story, after the commercial, Beyoncé confirmed that the new album "Act II" would be released on March 29, and at the same time released two singles "Texas Hold 'Em" and "16 Carriages".