Preface
The movie "Hot and Hot" shined in the Spring Festival, and behind its high box office and double-sided word-of-mouth, it reflects the light and shadow of the current film and television situation. Jia Ling lost weight successfully, but it was also controversial and became the focus of public attention. And her next choice will also determine the direction. When the relationship between film and the audience becomes closer and closer, where should directors go, and how should the market and art be trade-off? Let's explore together!
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01. "Hot and Hot" box office and word-of-mouth performance
The Spring Festival film market has always been fiercely competitive, but this year, this competitive pattern was broken by a dark horse. This is the movie "Hot and Hot" directed and starred by Jia Ling. In the box office battle, "Hot and Hot" achieved eye-catching results, with a first-day box office of 421 million, breaking a number of first-day box office records, and finally won the championship with a box office of more than 700 million, becoming the box office champion of this year's Spring Festival.
This has amazed countless people in the industry. It is a miracle that a Jia Ling's name can drive such a considerable box office. However, just when the outside world is praising the box office of "Hot and Hot", there is a clear polarization in word-of-mouth reviews about the movie.
"I was deeply moved by this movie, and I couldn't help but cry after watching it. "It's so inspiring! I feel like this movie has changed my life. In the hearts of some audiences, "Hot and Hot" is like a spiritual sublimation, touching the softest part of their hearts. These viewers did not hesitate to give five-star reviews on major platforms, and even became loyal preachers of the film.
However, there is also a part of the audience that has a very different evaluation of the film. "That's it, there's not much to look at. "The plot is old-fashioned, is the character setting reliable?" Their evaluation of "Hot and Hot" is obviously much inferior, thinking that this is just an ordinary commercial film and does not have much to offer.
The fact that two very different evaluations came from the same movie makes one want to think deeply. What is behind this obvious polarization of word-of-mouth, and what does it portend?
First of all, it reflects the diversity of the audience's aesthetics. Different audiences have different cultural backgrounds, life experiences and value orientations, so their perceptions of the same movie are also very different. Some viewers are more likely to empathize, while others maintain a sober aesthetic. Both have their plausibility.
Secondly, this also reflects the degree of commercialization of the film industry. "Hot and Hot" is obviously in line with the public's taste, but it may be lacking in terms of artistry. How to strike a balance between business and art is a question that needs to be considered in the industry.
Finally, polarized word-of-mouth also heralds an increase in audience expectations. They are no longer satisfied with simple entertainment, but demand higher quality from works with connotation. This is a challenge that filmmakers need to face.
The fact that a film can touch people's hearts and attract criticism reflects the charm of cinema in itself. We should not be limited by the praise and disapproval of word-of-mouth, but feel the fluctuations of those emotions through the light and shadow in the film. Because every sincere emotion is worthy of our heart.
02. Questioning and reflection
Behind the success of "Hot and Hot", the starring Jia Ling was able to become the focus of public attention. However, in addition to applause and flowers, voices of doubt and reflection also followed.
Jia Ling's substantial weight loss this time is undoubtedly a successful marketing. She used her body as a topic and successfully attracted the public's attention. However, this behavior has also attracted criticism from the outside world. Some people questioned whether she was using her body to create a gimmick, whether her motivation to lose weight was pure, or whether she was just completing a "body marketing".
We have to think about this kind of questioning. Celebrity weight loss can indeed bring attention, but is it appropriate to over-market one's body, and what impact will the implicit values have on society?
Echoing Jia Ling's personal doubts, the audience also began to doubt the authenticity and purity of the film. The movie is full of well-designed plots and details, hilarious laughs and heart-warming moments, all so "just right", which inevitably makes people question that this is a deliberate marketing.
We should not turn a blind eye to the commercial nature of films. But if the whole movie is just for marketing and ceiling, then its artistic value and depth of content are in question. The audience needs real emotions, not empty smiles. It also makes us reflect on how to strike a balance between business and art in film and television works.
"Hot and Hot" brings doubts, but it also has positive implications. Because it can prompt filmmakers to think more deeply!
03. Changing audiences with movies
Comedy has been the mainstream and darling of cinema for many years. People need laughter, they need a light-hearted and cheerful plot to bring joy. However, in recent years, as the audience base has changed, their requirements for comedy films have gradually changed.
Once upon a time, audiences were still keen to follow those routine comedies. Fixed laughter settings, stable humor style, this is the audience's favorite. But these days, the audience's aesthetic has developed a noticeable fatigue. They crave new ideas and perspectives, not clichés that they watch over and over again.
Therefore, today's comedy movies can no longer simply be indiscriminate, but need to add more thinking and connotation behind the humor. The little details in the dialogue, the little symbols in the scene, all need to be meaningful, not just to create laughter.
At the same time, audiences are also eager to have a richer emotional experience when watching movies. They don't just want to see joy on the surface, they need inner resonance. This requires the filmmakers to not only create jokes, but also pay attention to the portrayal of the characters and the emotional clues of the plot, so that the audience can be deeply immersed and invested in it while laughing.
Filmmakers face challenges in the face of changing audiences. They need to think outside the box and provide a layered comedic experience from the audience's point of view. Only by doing this can modern comedy films truly move their audiences and leave a deep imprint.
Change is always the driving force behind filmmaking. When the audience changes, the film also needs to adapt to it, so that it can prosper in the long river of time. Let's wait and see how more great comedy movies will be presented.
04. The challenges and pressures of directing
In today's competitive film market, the challenges and pressures on directors are unprecedented. How to find a balance between innovation and tradition, in the face of the diversification of audience tastes, and the rapidly changing market competition situation, all test the wisdom and courage of directors.
The balance between tradition and innovation has always been a question that directors need to think about in their works. It is easy to lose the audience's interest by only filming traditional clichéd plots; But if the plot is too novel, it will be difficult for the audience to accept. How to add innovative elements on the basis of tradition, which not only takes into account the taste of the public but also loses novelty, directors need to judge the situation and grasp the proportion.
At the same time, the tastes of the audience are constantly diversifying. Audiences of different ages and cultural backgrounds have their own unique needs. In the face of such a complex environment, how can the director make the work resonate widely is also a big problem.
Finally, the rapid changes in the film market have also increased the pressure on directors. Within a year or two, the market may be disrupted by new content methods and technological means. Directors need to keep up with the situation in time and keep learning new knowledge in order to avoid being surpassed by the trend of the times.
In the face of such a complex internal and external environment, if they want to survive or even shine, directors must always keep a clear and open mind. Only by constantly exploring and innovating and keeping pace with the times can we become a winner in this unpredictable market. It takes a lot of courage, but it also opens up endless possibilities.
05. The relationship between the film and the audience
If the movie is a sea, then the audience is the tide that forms this sea. Without the recognition and love of the audience, no matter how good a movie is, it is difficult to leave its place in time. On the other hand, as long as it wins the reputation of the audience, even a mediocre quality film can achieve commercial success. This shows how crucial the relationship between the film and the audience is.
The audience's word-of-mouth almost determines the life and death of a movie. Positive word-of-mouth can achieve box office miracles; And once the negative news spreads, it can cost filmmakers a lot. Therefore, film practitioners must always keep up with the preferences and needs of the audience and grasp the hearts of the audience.
At the same time, filmmakers should also be good at drawing nutrients from audience feedback. Every movie review or suggestion may contain valuable ideas to improve the quality of the movie. If filmmakers can humbly listen to the voices of their audiences, they will be able to keep pace with the times and constantly improve their work.
It can be said that the growth of movies depends on the audience, and the growth of the audience is inseparable from movies. When filmmakers create better works, the audience's aesthetics will also improve; And the change in the audience has also pushed filmmakers to explore more deeply. The film and the audience are the relationship between you and me, and I have you, and they need to rely on each other in order to achieve common growth.
06. Jia Ling's choice and prospects
The success of "Hot and Hot" has made Jia Ling the focus of the moment. However, behind the hustle and bustle, she is also faced with a dilemma. How to make trade-offs in the midst of the unreconciling comments, and how to choose the road she will take in the future? All these test Jia Ling's wisdom.
On the controversial side, Jia Ling needs to keep an open and positive mindset. Because any feedback contains valuable suggestions that can help her further improve. On the other hand, she can't go with the flow and needs to stick to her inner truth. Only by finding a balance between commentary and self can we make steady progress on the road.
Every choice in front of her will determine the direction of her future development. Whether to continue the current course or to challenge a completely new field, and how to choose between commercial value and artistic exploration? At the same time, it is especially important to fully recognize the diversity of the audience, which is the link between her and the public.
It can be seen from the response of "Hot and Hot" that the audience's demand is constantly escalating, which is also a reality that Jia Ling must face. How she learns, accepts criticism, and remains humble will determine the breadth of her future.
Faced with choice, Jia Ling is still at a fork in the road of film. We'll see if she can make a wise decision. Because, excellent filmmakers always dance with time, and they are also heart-to-heart with the audience.
epilogue
Film is not only an art, but also a form of business. In the current era, filmmakers need to maintain their ideals in creation, but also actively face reality!
Readers, what do you think?Welcome to leave a message in the comment area to discuss~