Ya'an Observation, Liu Jingru, Liao Shixue
On February 10th, the "New Year's Market" in the Lushan County Natural Root Art Factory was replaced with the festive "new clothes" of the Spring Festival, the red festival decoration, the dragon element atmosphere layout made a strong festival atmosphere to the face, and the manufacturers launched the Golden Silk Nan handicraft promotion activities to attract citizens and tourists in an endless stream, lively and extraordinary.
"We have prepared wooden combs, bracelets and other crafts made by Jin Si Nan for the Spring Festival, as well as a series of promotional activities, mainly to promote our Jin Si Nan. Liu Yiheng, the person in charge of Lushan County Natural Root Art Factory, said that he entered the industry in 1999 and established the company in 2005. The exterior of the project is made of ancient bricks and tiles, and the internal stairs, dining tables, corridors, etc. can be seen everywhere. The project includes the Qingqiang banquet (i.e., the restaurant), the Jin Si Nan Museum, and the Jin Si Nan B&B, which is a scenic leisure complex built with the theme of Qiang culture. Liu Yiheng said.
At present, the museum has been completed and will be put into use, the Qingqiang banquet has been completed and is expected to open to the public after the Spring Festival, Jin Si Nan B&B plans to build 13 boutique rooms, the main body has been completed, and the decoration and infrastructure are being improved.
In the development of the root carving industry, Lushan has successively established Lushan County China Ebony Root Carving Art City Management Committee, Jinsi Nanshui Street Management Committee and other institutions and organizations to provide management services and talent rewards and other subsidies for the development of the root carving industry. It has cultivated 14 provincial arts and crafts masters, 6 Sichuan rural handicraft masters, 13 "Jiangcheng root art masters", and more than 1,700 basic talents in root carving skills. It has successfully created 2 national brands in the National Copyright Demonstration Park, 5 provincial brands such as the Provincial Cultural Industry Demonstration Park and the Provincial Cultural and Creative Market, which has further expanded the cohesion and influence of the Lushan root carving industry.
According to the data, before 2005, there were only three or four root carving-related business households in Lushan, and by 2023, there will be more than 110 root carving business households in the county, and 4 enterprises on the upper limit of root carving regulations. In the past 20 years, Lushan root carving has won 41 national awards, including the gold medal of the highest award "Hundred Flowers Cup" sponsored by the China Arts and Crafts Association, 123 provincial awards, and more than 100 different types of root carving products are exported to more than 30 large and medium-sized cities in China, as well as the United Kingdom, Singapore and other countries and regions, further expanding the popularity of Lushan root carving.
The Fourth Plenary Session of the Fifth Ya'an Municipal Party Committee held not long ago proposed that Lushan should build the capital of golden silk Nangen carving art. Subsequently, the Sixth Plenary Session of the 15th Lushan County pointed out that it is necessary to focus on "one county and one city demonstration and control, two poles and three parks in the continuous integration circle, and multi-point coordinated development of the whole region", create a "cultural tourism city" with both appearance and connotation with high taste, and build a living root carving park and strengthen the root carving industry.
From "blueprint" to "planning map", how does Lushan "carve" a road of development?
First of all, Lushan planned a series of "10+N" activities, especially combined with folk activities such as "Rape Blossom Blooming, Seven Miles to Win the Bid" to hold a series of activities of Golden Silk Nan Root Carving Art, taking the Golden Silk Nan Root Carving Cultural and Creative Competition as a breakthrough to shape the cultural and creative IP of Lushan Golden Silk Nan Root Carving and improve the influence of Lushan Root Carving.
Secondly, Lushan actively exchanges and cooperates with Sichuan Academy of Fine Arts, Southwest University for Nationalities, Chengdu University of Arts and Sciences and other universities to jointly establish a creation base and practice base, attract more young people to engage in and participate in Gendiao cultural creativity, inject new ideas and new concepts into Gendiao creation, and create Gendiao products with distinctive characteristics and strong sense of fashion.
At the same time, Lushan encourages Gendiao operators to take the initiative to expand the industrial chain, develop Gendiao homestays, research and other economies, and actively cultivate Lushan Jinsinan furniture brands and cultural and creative commodity brands. Innovate publicity and marketing, cultivate Lushan's "Gendiao Reds" with the help of self-media platforms, and support qualified enterprises and merchants to create cultural and tourism brands such as Tianfu famous tourism products and "Golden Panda" level service venues. By continuously improving the construction of China Jinsinan Art Museum, Jinsinan Water Street and other points, we will give full play to the demonstration and driving role of the provincial cultural industry park, support the growth of root carving enterprises and upgrade to the system, and comprehensively stimulate the vitality and vitality of the root carving industry.