Among the bosses of the new car-making forces, Li Bin, the founder, chairman and CEO of NIO, is definitely the darling of the media, and his classic quotations give the media the opportunity to earn traffic. For example, "I don't understand why people still buy petrol cars now?" has sparked heated debates on the Internet.
Zhidian Travel took stock of Li Bin's top ten golden sentences in 2023, and Li Bin also took the initiative to bow his head and admit his mistake for the "soul torture" mentioned above.
1、Model 3、Model Y成本低，是个光板车，坐进去还不如比亚迪
On April 1, at the 2023 China Electric Vehicle 100 Forum, Li Bin expressed his views on the recent price war in the domestic auto market. He said that the price war in the auto market has made everyone very uncomfortable, and they are facing a very difficult choice, and NIO will not participate in the price war. Another reason for Tesla's price reduction is that the Model 3 and Model Y are low-cost, and they are bare-plate cars, which are not as good as BYD.
2. It's time to find a class
On April 10, Li Bin said at a media communication conference: "If NIO still sells 10,000 per month in the future, Qin Lihong and I will have to look for jobs." In the long run, the annual sales of 2 million cars are the life and death line, and if there is no hope of sales to this line, I think it will be difficult. ”
In April 2023, NIO delivered 6,658 new vehicles, a 35.8% month-on-month plunge, which was the second consecutive month of month-on-month sales decline since February of the same year.
3. The all-new ES6 is the ceiling of high-end mid-size SUVs
On April 18, Li Bin said at the launch of the new ES6: If you are thinking of buying GLC, X3, and Q5L, I recommend that you test drive and experience the new ES6 before making a decision. In terms of horsepower and computing power, the all-new ES6 is the ceiling of a high-end midsize SUV.
On May 24, NIO's all-new ES6 was officially launched, with an official price range of 368,000 yuan to 426,000 yuan, with a starting price of 18,000 yuan cheaper than the 2022 model, and 58,000 yuan cheaper than the 2022 100kWh performance version.
4. NIO Phone is not far ahead, but it is very, very easy to use
On September 21, Li Bin said at the launch of the smartphone NIO Phone: NIO Phone is not far ahead, but it is very, very easy to use. Later, he said at the media communication conference: Some people say that Weilai is not doing its job properly, and it is complained about in various ways, but we don't care, users are willing to buy it in the end.
NIO's first smartphone, NIO Phone, is priced at 6,499 yuan to 7,499 yuan. NIO Phone uses Qualcomm Snapdragon 8Gen 2 leading version chip, Samsung E6 curved screen, triple camera system, fingerprint recognition and Sky UI based on the bottom layer of Android, achieving 0 system advertising and 0 commercial pre-installation.
5. Let's roll a roll first, and let's flip the table last
On December 14, at the NIO 2023 media face-to-face event, Li Bin said in response to the second brand of NIO: "The competition in the price range of 200,000-300,000 yuan is very fierce, and NIO will enter a little later, but it will not be too late. He also said: "Maintain price stability, continue to improve gross margin, and will not reduce gross profit margin in exchange for sales." ”
According to Li Bin, there are only 3 cars in the life cycle of the second brand, and all 3 cars must be done well. Brand positioning family market, defined according to the number of people in the family, safety, comfort, large space, color TV, refrigerator, single motor, etc., should be given to you, low cost of use.
6. I admit that if I say the wrong thing, I say the wrong thing
On December 14, at the NIO 2023 media face-to-face event, Li Bin officially apologized: I admit that I said the wrong thing is the wrong thing, so many oil car users, there must be a reason why he bought a gas car, maybe there is really no way to install a charging pile at home, and some people may want to buy it themselves but their family won't let him buy it. There are still many people who have never tried a train, and there are many people who are worried about the train. I think I'm probably saying this too soon, and if it were another ten years, even another five years, it would probably be better.
In December 2021, Li Bin publicly said at the communication meeting: I simply don't understand why everyone still buys oil cars now, how nostalgic they will buy oil cars, and what is good about oil cars besides smelling gasoline.
7. Tesla's assisted driving experience can only be at the lower middle level
On December 17, Li Bin said during the live broadcast of the 1000-kilometer range challenge: In fact, to this day, Tesla's assisted driving experience, I think in China's smart electric vehicle industry, can only belong to the lower middle level.
As of 0:00 on December 12, 2023, NIO has verified a total of 195,270 kilometers of pilot routes in 134 cities, and by the second quarter of 2024, it will complete the verification of 400,000 kilometers of urban pilot routes in more than 230 cities. At that time, 96% of the cities where users reside will be able to realize the convergence network, and will have the ability to penetrate the coverage of NOP+ to more counties and towns.
Due to regulations and other restrictions, Tesla can only use basic assisted driving functions, and the FSD full automatic driving function has not yet entered the domestic market, and urban assisted driving cannot be used.
8. ET9 is very comfortable, more decent than Ferrari and Rolls-Royce
After the NIO ET9 press conference on December 23, Li Bin said when talking about "what do business executive flagship users really care about?": We think that it is not so traditional in terms of styling, and it is not bound by tradition, but it should also be decent, which is very important, and I don't want others to misunderstand me because of this car. I don't drive a Ferrari out, or even if you drive a Rolls-Royce out, what do you think of you? I feel very comfortable driving the ET9 out, (the ET9) matches the current era, matches in all aspects, and is decent.
The automotive industry is rapidly transforming to electrification, and the new Chinese car-making forces represented by "Wei Xiaoli" have enjoyed the dividends of the times and accumulated a considerable number of users. At the same time, ultra-luxury brands such as Rolls-Royce and Ferrari have also responded to the call of the times and launched their own electrified products.
9. In my opinion, MPV should not be above 400,000
On December 24, Li Bin said in an interview: I don't think MPV can play too many flowers, it's a bit difficult, and everyone should lower their expectations for NIO in MPV. In my opinion, MPVs should not be above 400,000.
According to previous news: NIO has established the first MPV model internally, but it will not come so soon, and it is a product of the NT 3.0 platform.
Many netizens said that the ZEEKR 009, Denza D9, VOYAH Dreamer, and the soon-to-be-released ideal MEGA are all "lying guns".
10. All car companies in China are new forces, and the rankings should be placed together in the future
On December 24, Li Bin said in an interview: All Chinese car companies are new forces, and the rankings should be placed together in the future, and do not engage in the kind of vicious competition that attacks each other and has no bottom line, which will make today's gratifying situation of Chinese car companies go down the drain.