The jade rabbit bids farewell to the old year, and the golden dragon welcomes the new year. The 2024 Spring Festival Gala of the main station came to a grand end, and the data showed that the ratings of the Spring Festival Gala of the main station in the Year of the Dragon exceeded 30% in less than half an hour, 7% higher than last year. What has increased is the audience's discussion and attention to the Spring Festival Gala, and what has not changed is Wuliangye's companionship for another year as the exclusive interactive partner of "Harmony Gift".
During the broadcast of the Spring Festival Gala of the Year of the Dragon, Wuliangye not only sent a total of five rounds of more than 100,000 copies of harmonious gifts with a total value of hundreds of millions of yuan, but also made a surprise appearance in the blockbuster program Liu Qian's return magic "Keeping the New Year at this time", accompanying everyone to throw away their troubles and leave good luck. From Ma Fanshu, the "Wuliangye Girl" at last year's Spring Festival Gala, to Nigmaiti, who was looking for "Wuliangye" everywhere on stage at this year's Spring Festival Gala, Wuliangye has been out of the circle for two consecutive years, and has continued to swipe the screen on social media.
Nigmaiti is not the right card to contribute to the funniest hot stalk of the Spring Festival Gala, and Wuliangye is the MVP of the audience
Wuliangye appeared on the stage of the Spring Festival Gala again, this time betting on Liu Qian's magic show "Keeping the New Year", all the guests and the audience each had a pair of Wuliangye Spring Festival Gala customized large playing cards, following Liu Qian's "magic" to throw out the troubles and leave the good luck behind, the interactive effect of the program was full, and the audience had a big party together, and the scene of playing cards was very spectacular.
At the end of the performance, Nigmat unexpectedly found that the Wuliangye in his hand did not match, and his weak and helpless expression that he couldn't hide was seen at a glance in front of the national audience, #尼格买提偷偷藏不住 ##尼格买提要碎了#等话题迅速冲上热搜, which aroused the attention and discussion of a large number of netizens. In addition, Zeng Shunxi and Song Yi also posted their big-name Wuliangye on Weibo after the show, adding new heat to the topic discussion. Netizens said, "Wuliangye has won this wave" and "Wuliangye is the best tonight". There is no doubt that in this national party, Wuliangye contributed the greatest joy!
The strong fragrance of the great country of the United States New Year shines on the stage of the Spring Festival Gala, and Wuliangye adds color to the family reunion of the public
At the beginning of the new year, everyone is looking forward to living in harmony and beauty in the new year, and reuniting with their families, and making people happy and happy is the meaning of harmony and beauty that Wuliangye has been advocating and practicing. The meaning of the magic of the Spring Festival Gala is to let everyone lose their troubles and leave happiness, and convey the sense of quality life of "a happy year, harmony is beautiful", which is in line with Wuliangye's "harmony and beauty" value proposition, and also reflects the general pattern of Wuliangye as the king of Chinese wine and the leader of strong fragrance.
Wuliangye is not only eye-catching on the stage of the Spring Festival Gala, but also a moment of harmony, and the company on the table is year after year. Chinese New Year's Eve, as a time of family reunion, has a different meaning in the hearts of Chinese children, a hearty meal with a bottle of good wine, Wuliangye is undoubtedly the best choice. In addition to many Spring Festival Gala viewers sharing the moment of toasting with their families on Chinese New Year's Eve and choosing Wuliangye, on social media platforms, Taiwanese compatriots shared that they brought their families back to the mainland for the New Year, and foreign daughters-in-law gave their father-in-law New Year's greetings, and they also chose Wuliangye.
Wuliangye's insistence on "harmony" stems from the concept of "harmony and symbiosis, beauty and beauty" in the excellent traditional Chinese culture, which is perfectly in line with the atmosphere of the Spring Festival reunion, complements the good wishes behind the Spring Festival Gala, and collides with the reunion of the three places on both sides of the Taiwan Strait, the blending of domestic and foreign cultures, and the joyful gathering across geography and nationality, which truly embodies the brand style of "strong fragrance of a great country, harmony and beauty of Wuliang, and the king of Chinese wine".
The story of Wuliangye's harmony and beauty is still being written, and I look forward to Wuliangye and everyone more harmony and beauty in the future!