After the Messi incident, the rejection rate of extremely free express delivery is too high.
Since the Messi incident, J&T Express has been caught in a storm.
The rejection rate soared, buyers and sellers became suspicious of J&T Express, and the stock price also fell sharply.
In this context, J&T Express responded on February 10, saying that it was impersonated as an official account and denied saying that "there is no shortage of resources", but this response did not gain widespread trust.
First of all, as a responsible company, J&T Express should have clarified this earlier.
This not only avoids damage to the company's reputation, but also reduces the buzz about the company.
An official statement from a business is essential to maintain brand image and consumer trust.
It is clearly too late to wait until the damage has grown.
In addition, timely and effective crisis communication can help enterprises tide over difficulties to a large extent, demonstrating their sense of social responsibility and ability to respond.
Secondly, for the statement that it denied saying that "there is no shortage of resources", J&T Express should explain in detail why there is such a misunderstanding. Has there ever been a similar discussion within the company?
Why is it communicated to the public in such a way? Only through in-depth analysis and sincere explanation can the public's doubts be dispelled and the company's image rebuilt.
The public has the right to know the truth, and companies should respond to the public's queries in an open and transparent manner.
In addition, although it is understandable that the contract with Messi is a trade secret and it is inconvenient to disclose it, the public has the right to know about the company's operating conditions and business decisions.
Transparency is an important principle of modern business, and over-protection of trade secrets can lead to public skepticism and speculation.
Therefore, companies should find a balance between protecting trade secrets and being open and transparent.
J&T Express's response to this incident has not been widely trusted.
Trust is not built overnight, and trust is often destroyed in an instant.
Therefore, companies should be more cautious in handling every public statement to protect their image and reputation.
At the same time, enterprises should also actively respond to the public's questions and doubts to establish good communication channels.
At this moment, we hope that J&T Express can handle this matter in a more mature and transparent way.
Although the outside world has been hotly discussing J&T Express, we believe that as long as the company has firm beliefs and actively responds, it will be able to overcome the difficulties.
At this point, let us give both sides some time to clear up misunderstandings and restore trust.
Only in this way can J&T Express really stand up from this incident and continue to make great achievements in the express delivery industry.
In the coming days, we look forward to seeing a more mature and stable J&T Express to provide consumers with better services and make greater contributions to the development of the industry.
As an emerging express company, J&T Express has made remarkable achievements in the past year, and has received wide attention and praise from consumers and the industry.
We expect J&T Express to continue to maintain this good development trend in the coming days, continuously improve its service level and management level, better meet the needs of consumers, and promote the progress and development of the industry.
We believe that with the joint efforts of all employees of J&T Express, we will be able to achieve higher development goals and become a leader in the express delivery industry.