The era of profiteering in the medical industry is over, and it is necessary to change your thinking and continue to make money

After the festival, we will open a trade promotion association, integrate resources, provide a full range of solutions for everyone, and smooth transformation, because the venue is limited, to accurately attract investment, a small amount of ticket fees (99 or 199) will be earned, and dealers with strong willingness to transform will be screened through payment.

This time I wrote about the direction of the grassroots, the last article wanted to become a first-class sales, less drinking, less socializing, the article incidentally mentioned the "HPV solution", a reader took the initiative to find me, she is now doing HPV treatment products at the grassroots level, but there are many problems, I made an appointment to meet and chat, I was very satisfied with her plan, and I have taken action immediately.

The grassroots level I wrote this time is mainly clinic drugs, and the pharmaceutical industry is called the third terminal, and I am very familiar with this market. When I was 17 years old, I promoted gastric function testing, and I worked closely with the clinic's gastric medicine team, and I often worked overtime at night to hold roundtable meetings for village doctors, train products, and have free blood sampling experience on site. At that time, the POCT equipment was sold to the drug team, and the clinic bought drugs and sent equipment, which helped the drug team earn a lot of money, and some individual sales were happy to mention new cars, and the slogan at that time was "high-tech products at the grassroots level", although the slogan was a bit exaggerated, but it did screen some early stomach cancer and save some people's lives.

In the second half of 23 years, there is an obvious change, some clinics are doing very good business, some of the clinics I know are doing clinic business, ordinary sales income is tens of thousands a month, all are cash flow, there are dealers who have transformed early, they have installed hundreds of units, and they have earned.

There are four main reasons.

First, in 23 years, the outbreak of pulmonary branch pulmonary clothing A and B influenza.

Second, the technology is becoming more and more mature, and colloidal gold and POCT can be popularized in clinics, and the same detection reagents are used in large hospitals.

Third, the economy is sluggish, consumption is downgraded, it is cheap to go to the clinic to see a doctor, a child has a cold, go to a big hospital to see a doctor, and the five hundred and one thousand are gone casually, and the same examination and the same medicine can be done in the clinic, and two or three hundred can be done, and it is convenient at the doorstep. I have also personally researched this market, and the clinics with good benefits are indeed lined up.

Fourth, with the anti-corruption, medical insurance cost control, doctors' income in hospitals has decreased, and the state allows more practice, which will encourage good doctors to go to clinics to earn money. There are already many doctors in the hospital during the day and in the clinic after work, if the income of the clinic exceeds the income of the hospital, it is likely to work full-time in the clinic, and it also returns to the essence of medical care, and the main body of medical treatment is doctors.

In fact, the clinic business has existed for many years, and drug people have long sunk to this market. IVD is also centralized, which will also prompt IVD people to sink into the clinic, the consumption downgrade caused by the economic downturn, and the medical anti-corruption medical insurance fee control will lead to doctors coming out, which will make the clinic business better and better.

Of course, the game of the clinic market is completely different from the level of hospitals, simple, direct, efficient, mainly fight the price, run to the place, just quote the price, after all, all the money is spent on their own, but the payment is fast, cash flow business, and make money by volume.

The clinic market is also very chaotic at present, the practitioners are mixed, completely as a business, there is no threshold, and those who can run can enter the account. There are a lot of primary school education, junior high school education, before the bricks, dry cooks, screws, etc., all walks of life, have been pulled by relatives and friends to the high-tech medical industry, everyone contracts a county, there are municipal offices, provincial offices, and the floor price system, so I shouted "high-tech products at the grassroots level" for 17 years , it is not an exaggeration, it does make the village medicine a new technology, so that the villagers can enjoy Zheng Dayi's testing project at a low price at the door (at that time, there was also an installation in Zheng Dayi, and I deliberately put a photo of Zheng Dayi's installation in the PPT).

Basically, they all make a quick buck, and then with the competition, they either leave or change products, and occasionally turn to their circle of friends, all kinds of miracle medicines, especially health care products, are even more proliferated.

I've also seen some that have done well, and there are some relatively mature suggestions.

First, the selection of products should be good, and the products that are really effective, whether they are drugs, consumables or reagents.

Second, the price should be low, don't think about high profits, just keep reasonable profits, otherwise it is easy to be replaced, and it will lose customers, now the clinic doctors will check the price online, and will directly contact the manufacturer to ask for the price.

Third, the products should be complete, the products needed by the clinic can be provided, maintain reasonable profits, and become a comprehensive service provider for the clinic.

The above is just a conventional idea, for the future development, I have some thoughts, 23 years can be said to be the first year of the clinic market, no accident, the next will be better and better, the right time, place and people are all together. With the development of the clinic market, the clinic will also have a professional route, and there will be a chain of clinics, mainly pediatrics, gynecology, internal medicine, for children, women and the elderly. If you want to make a little money, you can do the above three, if you want to become bigger and stronger, you should also take the professional route, focus on pediatrics, gynecology, chronic diseases, etc., provide more professional products and services to the clinic, and help the clinic improve the medical level.

I really hope that the clinic market is getting better and better, so that people can enjoy high-quality and low-cost medical services at their doorsteps, and prevent diseases before they occur.

As a small example, it is also a real case that I have encountered in the past few days.

Portable nebulizer, this is the pain point that the doctor put forward to the dealer, the new crown continues to break out in winter (it is not over, it is not fatal to young people, it is fatal to the elderly with underlying diseases), many elderly people have coughing white lung when they arrive at the hospital, it is very heavy, if you can do nebulization anytime and anywhere, it will relieve a lot. The customer pondered this pain point, there happened to be a friend who made a humidifier, it felt that the principle was similar, the classmates were easy to make, the cost was also very low, dozens of dollars, the amount was estimated to be lower, the operation was particularly convenient, and the mobile phone charging port could be atomized at one end. As soon as I heard it, I was very interested, because I had bought home nebulizers, hundreds of them, and I had to go to the hospital every time to prescribe medicine. Customers have now begun to enter the hospital, and have entered several hospitals to sell consumables to patients according to consumables (in fact, it is a charge for medical equipment and consumables), and if they do not enter the hospital and go out of the hospital, they will be reported for cash. However, the traditional model has a long cycle, many links, slow payment collection, and high prices, which cannot allow patients to enjoy good products at low prices. At that time, I suggested to him to go through the clinic channel, avoid all links, reduce the price, children with colds, the elderly need it, dozens of dollars can enjoy the original hundreds of products, and the clinic can also bundle nebulizers.

There are many, many similar examples, and I will share them later, the vigorous market is opening up little by little, and I hope to seize the opportunity.