I thought it was Wang Zhan, but after it was released, it was hard to say, what is wrong with Jia Ling's new film?

On February 10th, the box office war of the Spring Festival stalls began.

As of 21 o'clock on February 10th, Shen Teng's "Flying Life 2" broke 409 million at the box office on the first day, defeating Jia Ling's "Hot and Hot" of 403 million by a narrow margin, and temporarily won the box office championship of the Spring Festival stalls.

The box office skyrocketed, but in terms of word-of-mouth, these two new films were unsatisfactory, especially "Hot and Hot".

I thought it was Wang Zhan, but after it was released, it was hard to say, what is wrong with Jia Ling's new film?

In 2021, "Hello! Li Huanying" was born, taking advantage of the collapse of the reputation of "Detective Chinatown 3", it broke the box office mark of 5.4 billion in one fell swoop, second only to Wu Jing in "Wolf Warrior 2" that year, as a comedy with a low cost, such a result is simply a miracle, and it also made Jia Ling from a famous cross talk sketch actor to a movie superstar.

However, in the past three years, Jia Ling has not released any directorial works, and the audience vaguely learned that Jia Ling was preparing a work that surprised everyone.

It can be said that "Hot and Hot" is already one of the most anticipated movies of the year before it has been announced.

Then the movie went from the official announcement to the finalization, and then to lose 100 pounds, almost every step was on the hot search, plus there are really no blockbusters as opponents in this year's Spring Festival, "Hot and Hot" was already regarded as the number one seed player of the Spring Festival champion before its release.

I thought that "Hot and Hot" was a proper king fried.

However, after the release of the movie, it faced polarization of word-of-mouth, and even faintly unstable.

Why? What is the difference between Jia Ling's new film? After watching the movie, I am a little difficult to explain.

broke 400 million on the first day, Jia Ling's new film reputation is about to collapse?

In my opinion, the first problem with the movie is the direction of publicity.

Taking losing 100 pounds as the biggest publicity stunt was controversial before it was released, after all, famous actors such as Bell, Aamir Khan, Deletto, Zhang Jiahui and other famous actors have this kind of extreme weight loss for the role, but the birth of a classic still depends on quality, not a gimmick.

After watching the movie, I can understand why the movie did this.

The plot of "Hot and Hot" is really a bit inconsistent with the atmosphere of the Spring Festival stalls.

The story of the movie is actually not complicated.

Jia Ling's Le Ying because of low self-esteem, after graduating from college, became an old man, lay at home for 10 years, and became a 32-year-old girl weighing 200 pounds, such a waste life was broken by her cousin who was an intern reporter, and she was preparing a show to help those who couldn't find a job.

Le Ying is obviously a good gimmick.

Taking advantage of this incident, her sister Le Dan began to make trouble, and after a fight, Le Ying dragged her suitcase out of the home where she had been lying for 10 years.

Except for the last half hour, the movie is all about Le Ying's failed life.

The subject is good with his girlfriend.

was calculated by his cousin as a negative example of a TV show.

Cohabitation with a scumbag in a boxing gym.

I was also eaten tofu by my boss when I worked part-time.

Under a series of blows, Le Ying decided to jump from five floors, and the obese Le Ying was in pain, but not injured.

The immortal Le Ying decides to win, and she wants to participate in a boxing match.

The original "100 Yuan Love" is a literary film, this time Jia Ling almost copied the plot, which naturally made "Hot and Hot" not so commercial, the movie was depressing most of the time, Jia Ling deliberately spoke in a slight voice, looking humble and flattering. For ordinary audiences, such a viewing experience must be average.

And the box office of Spring Festival blockbusters is the only criterion for success.

Therefore, the publicity of "Hot and Hot" can only focus on weight loss and boxing.

I have to say that Jia Ling is really hard, the movie easter eggs almost reproduce the whole process of Jia Ling's weight loss, and the climax of the movie's sensationalism is also placed on the dialogue between the boxer Le Ying and the previous Le Ying, the boxing battle at the end of the film is purely one-sided crushing, plus neither the character Le Ying nor Jia Ling are professional boxers, this action scene is not very watchable.

To put it simply, "Hot and Spicy" is a bowl of chicken soup that is not so delicious.

In the Spring Festival schedule, the slow rhythm of "Hot and Hot", and the plot with almost no laughs are really not suitable.

On the other hand, the plot of "Hot and Hot" does not seem so reasonable.

Jia Ling played an old man in the film, the family is actually not wealthy, the family lives on a convenience store, her sister divorces and she has a child, and Ke Leying's life is too leisurely.

Sleep until you wake up naturally every day, then go out for a walk, go to the restaurant with friends, masturbate by yourself, and even smoke and drink.

Well, even if she's gnawing old.

Then Le Ying went out by herself and worked as a waitress in a restaurant, 2,500 yuan a month, and the rent was 1,000 yuan.

Coupled with her usual expenses, how could Le Ying save money?

As a result, Le Ying's boxing class was 300 yuan per session, and 10 sessions were reported. For her boyfriend to participate in a boxing match, she spent another 5,000 yuan to buy a place, and after that, she didn't even keep a job of 2,500, but she spent a whole year learning boxing in the gym.

What to eat, what to wear, how to calculate the rent?

Patronizing inspirational, what about the most basic life? Is this the poor in domestic films?

The plot of the whole movie is built on a fake big sky, and the audience may be shocked and moved by Jia Ling's weight loss of 100 pounds for a while, but in the end, they will recall that this is just the chicken soup of the movie, and maybe many viewers are not even qualified to gnaw on the old people.

In my opinion, domestic films really don't need to tell the audience some of the big truths that kindergartens know about chicken soup for the soul.

Just make the audience laugh on the day of the Spring Festival!