Half a year after becoming popular, Jia Ling has changed

Uncle Chai will take you to a movie

2024-06-09 14:19Published in Hubei

Text: Jiang Xiaoyu

Editor-in-charge|Xiang Wanwan

Jia Ling slapped everyone who watched the joke in the face again.

Since the successful weight loss, the controversy surrounding Jia Ling has not stopped.

Jia Ling, who no longer refuses to entertain others in variety shows, where will she go in the future?

Will it be forgotten by the audience because of the loss of exposure?

Now here comes the answer.

Jia Ling was not only not abandoned by entertainment capital, but entered the fashion circle and became the spokesperson of high-luxury brands.

But it's no secret that PRADA's vision for choosing its ambassadors is always quite unique.

From a certain east, a certain fan, to a certain cool, a certain peak...... There are so many big stars, but PRADA can always accurately pick the worst one.

There are even rumors in the industry that "whoever gets involved in PRADA will overturn".

So, can PRADA's new spokesperson, Jia Ling, escape this catastrophe?

01

Since its founding in 1913, Italian luxury brand PRADA has been a maverick.

Whether it is the design concept or the corporate decision-making, it seems that it is not very according to the conventional routine.

In terms of choosing a spokesperson, a brand like PRADA seems to be unique in terms of large-scale collapse.

This may be because when PRADA chooses spokespersons, it often does not choose a safe public figure, but instead skews the sword, preferring those celebrities who are full of controversy and have their own traffic.

Therefore, this is also destined to the brand to reap the fan economy, but also to bear the negative impact of the possible collapse of the spokesperson.

Now, let's take a brief look back at the spokespeople of PRADA's accidents over the years.

First place: Ke Zhendong

In 2011, a "The Girl We Chased Together in Those Years" made Ke Zhendong, who was a newcomer at the time, win the Golden Horse Award for Best Newcomer in one fell swoop.

Two years later, Ke Zhendong starred in Guo Jingming's movie "Little Times" series to test the waters of the entertainment industry.

For a time, it exploded in popularity in the mainland.

PRADA also took a fancy to Ke Zhendong's high popularity in the domestic market, so it officially announced him as the brand spokesperson in 2014.

As a result, Ke Zhendong's endorsement contract was not hot, and in August of the same year, he was arrested by the Beijing police for smoking marijuana.

Second place: Zheng Shuang

At the beginning of 2021, Zheng Shuang took over the baton of PRADA's endorsement.

At that time, there was really a lot of controversy surrounding this pure and beautiful female star.

Plastic surgery, disobedience, crazy weight loss, love brain, emotional instability...... These rumors are actually very fatal to public figures.

What's more, Zheng Shuang's fashion expression is not outstanding, and the fashion resources are almost zero.

But her traffic and attention are also undoubted, no matter what the wind and grass, she can set off a bloody storm on social media.

PRADA TOOK A FANCY TO THE TOPICALITY OF ZHENG SHUANG, SO HE ANNOUNCED THE STATUS OF ZHENG SHUANG'S SPOKESPERSON DESPITE THE PARLIAMENT.

But the power of the industry's dark light should not be underestimated.

Sure enough, only 7 days after the official endorsement was announced, Zheng Shuang was kicked out by his ex-boyfriend for the scandal of "surrogacy abandonment", and public opinion was in an uproar for a while, and the official media also criticized him.

In order to reduce the loss of brand influence, PRADA also had to cancel this collaboration.

Third place: Wu Yifan

Actually, there is no need to say much about this.

So far, no traffic in internal entertainment has been able to surpass the height of Fanzi.

If someone else has violated the bottom line of morality, or at most violated the public security management regulations, this person was directly sentenced.

To this day, I still work hard in prison to step on a sewing machine to make insoles.

Fourth place: Li Yifeng

In 2022, someone broke the news that Li Yifeng was arrested for soliciting prostitution, and then Li Yifeng denied it in a long article.

This denial gave fans confidence, but just when fans expressed their belief in their brother, the police came forward to report and directly confirmed Li Yifeng's illegal act of soliciting prostitution.

Coincidentally, Li Yifeng is also the spokesperson of PRADA.

So the question is, why doesn't PRADA pick a spokesperson?

After all, ordinary enterprises have to do background investigation when recruiting individuals.

02

The answer is simple.

Where there is traffic, there is money to be made.

In contrast to the frequent overturns of spokespersons and the fact that brands are always ridiculed, PRADA has made a lot of money while the economy is generally in recession and all walks of life are sluggish.

According to the financial report, as of December 31, 2023, the PRADA Group's net income increased by 13% year-on-year, and the operating profit increased by 37% year-on-year to 1.062 billion euros.

SEEING THIS SET OF DATA, WHO WOULD LAUGH AT PRADA'S POOR VISION?

In particular, the financial results in the Asia-Pacific region are particularly impressive, with frequent spokesperson incidents on the one hand, and retail sales in the Asia-Pacific region increasing by 22% year-on-year.

PRADA'S CEO WAS EVEN HAPPIER WHEN HE SAID: "THE STRONG PERFORMANCE IN THE FIRST QUARTER IS ENTIRELY DUE TO THE CHINESE MARKET. ”

See, the spokesperson of the rollover is also part of the PRADA Group's play.

If nothing happens, then everyone will be happy, eat traffic, and make a big wave; If something happens, cut it quickly and get a small liquidated damages.

No matter how you look at it, it's not a loss-making business.

NOW, PRADA HAS TAKEN A FANCY TO JIA LING AGAIN, PROBABLY, IN ADDITION TO JIA LING'S RESOLUTE AND OPTIMISTIC QUALITY, IT MAY ALSO BE RELATED TO THE CONTROVERSY IN JIA LING.

03

Before "Hot and Hot", Jia Ling's image had always been very positive.

With a chubby body, a festive pear vortex, and a high EQ in major variety shows, Jia Ling is deeply loved by the audience.

But in this way, Jia Ling is not the real Jia Ling, nor is she the person she wants to be.

Jia Ling is not satisfied with being a comedian who entertains others.

She was admitted to the Central Academy of Drama that year, not just to be a cross talk actor forever.

She loves acting and becoming an actor has always been a dream that Jia Ling has buried deep in her heart for many years and worked hard for.

As a result, we saw that after many years of deep cultivation of comedy, Jia Ling's first self-directed and self-starred movie "Hello, Li Huanying", which had been precipitated for a long time, won the box office championship as soon as it was released, and it earned all the tears and touching of the audience.

Subsequently, Jia Ling's second film "Hot and Hot" directed and starred in another box office success.

But it was also from this time that the controversy surrounding Jia Ling began to increase.

Some people questioned that the film was overhyped, and the quality of the film did not live up to its name at the box office.

Some people even say that "Hot and Hot" is just a personal weight loss history of Jia Ling.

Later, during the publicity period, Jia Ling's words pushed her to the forefront.

04

Jia Ling, who has achieved fame, no longer wants to please others.

But this makes it very difficult for people who used to like her to accept.

To put it bluntly, in their eyes, the comedian Jia Ling used to be a clown-like character.

She always had a flattering smile on her face, but now she suddenly straightened her face and said that what she had done before was not what she really thought.

This change is quite suspicious of unloading the mill and killing the donkey.

Many people feel that it is their pursuit of comedian Jia Ling that has made Jia Ling what she is today, but it turns out that she has been hiding so deeply.

So they were angry and kept criticizing Jia Ling on the Internet.

But, what is wrong with people's dormancy and forbearance on the road to pursuing their dreams?

However, in any case, with "Hot and Hot" pushing Jia Ling to the top of China's first 10 billion female director, the controversy about Jia Ling will never stop.

Every time she hides or moves, she can arouse heated discussions among the audience.

And this may be the reason why PRADA takes a fancy to Jia Ling.

PRADA's self-confidence, independence, and courage to pursue her dreams all coincide with Jia Ling's personal characteristics and provide a stage for Jia Ling to showcase her diverse image and talents.

Don't think that PRADA, who specializes in overturning the spokesperson, is unlucky, in fact, businessmen, are fine.

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