Focus on Xiaohongshu accompaniment, personal IP incubation, and self-media writing training
Hi, I'm Tina.
Come and continue the Spring Festival [Follow Tina to learn to do self-media] series, if you are interested in the previous content, you can check the previous article later.
Ordinary people are bloggers, which track is easy to do and easy to earn?
Today's this, you may not think of it.
Look at them—
This blogger sold 20,000 copies of an efficient shaping course for several hundred yuan;
Another blogger also sold 13,000 copies of the zero-based freehand precision shaping course for hundreds of yuan;
Think they have a lot of fans and no reference?
Then take a look at the following blogger - 3.8w followers, a video offers 4000.
Crucially, she only posted her first note in April of this year.
Did you find out?
Their wealth code is weight loss.
That's right, the ability to absorb gold on the weight loss track is so strong.
Today, I will organize the internal strength of ordinary people to do the weight loss track into 4 practical steps.
Follow this article, and the next gold-sucking little koi will be you.
First, the first step is to choose the track.
There are three treasures in the selection track: sufficient traffic, low threshold, and strong realization.
You might think that such a track does not exist.
But in the field of weight loss, there are not too many, and the following 5 gold content is very high:
1. Share fat loss meals
Everyone knows that weight loss is inseparable from eating, isn't it just when you need it?
As long as you can make characteristics, fans and monetization are not worried.
For example, it's spring, taking a minimalist style, with 131,000 fans and a backstage price of 6,500.
Moreover, in the process of making and displaying food, there are advertising spaces everywhere, and the monetization power is super strong.
2. Weight loss follow-up
If you love sports, this is your chosen traffic password.
You can choose some big bloggers and rub their traffic,
Just share the process of your exercise.
Because there are real people on camera, the whole body is full of advertising space.
Clothes, yoga mats, sports equipment, and more, you can sell them.
For example, Rong Xiaoyun, a blogger, started as a follow-up and has accumulated 1.65 million fans.
3. Share good things for weight loss
This track is most suitable for novices.
Even if you don't have experience and don't want to be on camera, you can do it on this track.
Share low-calorie snacks, low-calorie desserts, low-priced goodies, etc., and easily make it easy to get hits.
Like [Can't afford it over fifty], this blogger specializes in sharing low-cost and low-calorie food, and has 161,000 fans just for pictures and texts.
4. Weight loss experience sharing
If you have a successful experience of losing weight, be sure to share it.
Believe me, a lot of sisters need a lot.
Because I have to admit that sometimes we really don't understand what experts say.
After 10 minutes of reading various professional terms, you still don't know how to practice and how to eat.
Therefore, it is all the more necessary for our approachable seniors to give us direction and guidance.
As long as your experience is true and effective, and your sharing is sincere enough, someone will definitely praise you.
Content like how to drink water during weight loss will get more than 100,000 likes.
Second, the second step is to hand over the business card.
Once you've chosen the right track, you'll have to think about how you're going to get people to know you, and the way to do that is by handing out business cards.
What is a business card?
It is the homepage of your account, including the four elements of name, avatar, profile, and background picture.
Each element has its own building techniques.
Names should be simple, easy to remember, and easy to search, and don't use complex English words and rare words.
Commonly used formulas are:
[1] Nickname + things to do. For example, Liuliu loves fitness, taro low calorie food.
[2] Occupation or identity + nickname. For example, sports nutritionist Lulu and sister Yue have a treasure.
It's best to use a real person.
Because our ultimate goal as bloggers is to make personal IP, everyone's trust will be higher when they appear in real people.
The introduction must be clear about who you are and what value you can bring to the table, and it's best to make people pay attention at a glance.
The specific formula is:
Of course, it is not enough to have only formulas, but also to remember 4 words and grasp human nature.
For example, this:
She told you that it is not enough to give you a healthy sugar-controlled diet, and it is still a fat-reducing food that is easy to cook.
Small pay, big return, firmly step on the weakness of human nature.
Here's another example:
The 39-year-old aunt, who has identified herself, has lost 30 pounds in 6 months, which is both an achievement and an attraction, because the older she gets, the more difficult it is to lose weight, and everyone will be curious about how she counterattacked.
The most amazing thing is that she also added a thank you for being so good-looking and coming to see me, no one doesn't like to be praised, humanity is pinched by her.
The background image should be simple and beautiful.
It is best to match your track, such as using real photos for weight loss and training, food photos for fat loss meal sharing, or using some weight loss quotes and self-discipline quotes as the background, which is also very atmospheric.
With such a set of processes, you have an attractive business card.
Trust me, you're a big step ahead of your peers.
Third, the third step, drainage.
The most important thing in this step is to make a hit.
But here's the problem, it's easy to come up with a hit, and the difficulty of a steady stream of hits is directly off the charts.
Come, listen to me, follow the following methods to find a topic, and you can get a month's hit in one day.
The first method: the decomposition method.
All the whole is made up of parts, and it is difficult for us to start from the whole, but if we divide the whole, we will have a steady stream of topics.
Take follow-up training as an example, we can decompose the target group, such as 100-120 kg must practice, 120-160 kg must practice;
Decompose body parts, such as a protruding stomach, slimming waist and lower abdomen, slimming side waist and so on.
Break it down like this, and you'll be able to keep it up for a few months, cow or not?
The second method: the hot spot method.
No one looks at the self-created weight loss method, but the celebrity's weight loss method can have tens of thousands of likes, and there will always be someone who will rub this popularity, why can't it be you?
For example, Yi Nengjing shared the "Qin Hao Diet Method" some time ago.
This method made Qin Hao lose 20 pounds quickly, although Yi Nengjing repeatedly emphasized that it was not recommended to anyone, he still couldn't stop this weight loss method from being hot search, and it became popular all over the Internet, and it also gave birth to a lot of popular models.
We can all make use of this kind of traffic treasure.
Some weight loss methods even have their own popularity, for example, 14-day weight loss, 16+8 weight loss, etc., all have their own heat.
The third method: benchmarking.
Collect some popular content on the same track as you, add them to your topic library, and you can pick any one to become popular.
Fourth, the fourth step is to realize the cash skillfully.
The monetization method of weight loss bloggers is mainly full of tricks.
As long as you have traffic, dry goods, professionalism, and influence, you can open the door to a new world.
Here are a few of the best ways to monetize, and after reading this article, you should hurry up and get started.
1. Realize the widely.
The most common way to monetize is really suitable for weight loss bloggers.
You can bring sports clothes, equipment, fat loss food, and even sales links to weight-related books in the short videos you publish daily, or start live broadcasts to bring goods.
If you click on a weight loss blogger on a certain sound, you can see their full shelves.
Xiaohongshu has also recently opened the note-taking function, and now it is at the peak of the bonus period, if you want to enter the game, you have to seize the opportunity quickly.
2. Sell courses.
For example, exercise courses, diet courses, temperament cultivation and so on.
Many people who lose weight think that the free ones will only make me addicted, and the paid ones will give me the motivation to move.
So, the feedback from various weight loss courses in the market has been good.
You can record your various weight loss experiences into courses, and then put them on various platforms for sale, and properly earn money after sleeping.
3. Do community companionship camps and training camps.
For example, a three-month skinny companion camp, a 21-day exercise and training camp, or an annual skinny camp directly.
Organize the community, then answer questions, monitor each other, organize activities, and slim down together.
How many friends want to be thin but not self-disciplined enough, and they urgently need such a community to help them use other discipline to drive self-discipline.
At the same time, through the community, you can also make your own private domain.
During the time you spend together, they will be more familiar with you and trust you, and this sense of companionship will make you gain a lot of die-hard fans, and your influence and personal IP will become stronger and stronger.
Even if you need to transform in the future, it will be much easier.
5. Step 5: Summarize.
If you want to be a weight loss blogger who can make money, you must remember to follow the following 4 steps:
1. Choose a track
I would like to give you 4 suggestions: fat loss meal sharing, weight loss follow-up, weight loss good things sharing, and weight loss experience sharing.
2. Hand over business cards
Carefully design the 4 elements of name, avatar, profile, and background image to get your account's main business.
3. Drainage volume
3 major topic selection skills: decomposition method, hot spot method, and benchmarking method, so that your popular style will continue to flow.
4. Clever realization
Collect and monetize, sell courses, do community companion camps, and training camps, so that you can smoothly refine your gold-absorbing physique.
If you are a person who loves to think and make money, you must have opened your mind and are ready to move by now!
Then hurry up, the road to making money is waiting for you!
I'm Tina,
We'll see you tomorrow.
Here comes the perk!
Here comes the perk!
Here comes the perk!
If you are also interested in creating a super individual and finding a breakthrough on the Internet, you can link me in a private message, and I will send you two documents:
(1) Xiaohongshu operation mode map (to help you quickly start the public domain)
(2) Knowledge payment SOP flow chart (summarize my steps and playing methods from 0 to 7 digits)
Remember to send me a private message: link Tina herself.