Football has material | The organizer successfully dumped Messi + Miami! 50% refund is still smiling and counting money
Under the repeated urging of the Hong Kong government, the organizers only announced that half of the ticket money would be refunded nearly 120 hours after the incident had fermented, which was a very bad public relations case!
But even with a 50% refund, they will still be the biggest winners of this competition. After the refund, the organizer still made tens of millions of net money through this competition.
Why is this bad PR?
The traditional public relations has the saying that there are 24 hours of gold, but the reality is that the faster the public relations, the better; therefore, in the current public relations industry, the "golden 4 hours" or even the "golden hour" is pursued! The organizer's plan for a 50% refund of tickets was introduced after nearly 120 hours; and Messi has never apologized, which is the reason why the turmoil continues to ferment.
Why is it said that the organizers are smart pot throwers?
In an official statement, the organizers wrote: "We are as heartbroken as everyone else. We put in a lot of hard work and sweat to bring a world-class football tournament to Hong Kong, China, but in the end, it backfired. Inter Miami has promised the team's famous stars Lionel Messi, Jordi Alba, Sergio Busquets and Luis Suarez that they will play 45 minutes if they are not injured. Unfortunately, in the end, Inter Miami informed us that Messi and Suarez were out due to injury. Fans come in to see the game and the stars, but injuries are also part of the game. However, it saddens us that the fans in the stadium do not seem to be treated with the respect they deserve.
When we learned that Messi was unavailable, we asked the owners and management of Inter Miami to urge Messi to appear in front of the fans and personally explain to the fans the reason for the inaction, but unfortunately it did not happen. And Messi and Suarez played in the tournament in Japan on February 7, which made us feel that we had been slapped in the face again.
It took millions of dollars and months of hard work to bring this world-class event to Hong Kong. Hong Kong is our home and has been home to our corporate headquarters for more than 45 years. We hope to create an iconic moment to support the government's efforts to make the world remember the wonders of Hong Kong, China. Unfortunately, for us and all the fans who bought tickets to watch Messi play, that dream has been shattered. ”
This statement has actually told the world the details of the so-called contract - that is, the contract terms between the organizer and Miami International, which never stipulated that Messi must play!
After the refund plan was introduced, the organizer released a statement of income and expenditure, which showed that Tatler Asia's event together with the box office, sponsorship, etc., revenue reached 156.9 million Hong Kong dollars, but performance fees, publicity expenses, staff salaries and other expenses also reached 143.9 million Hong Kong dollars, the original income of 13 million Hong Kong dollars, deducting 50% of ticket refunds, showing a loss of 43 million Hong Kong dollars.
However, this data obviously has a very large amount of water.
According to the contract signed between Miami International and the organizers, whether or not Messi will appear, the appearance fee is two prices. We all know that the appearance fee for Messi is $10 million, so what is the appearance fee for not Messi? It has been revealed by Hong Kong media that it is $6.5 million. The US$3.5 million saved is converted into HK$27.38 million.
And how much is the ticket income for this game? Previously, Hong Kong media exposed 120 million Hong Kong dollars.
Of the 120 million box office revenue, 60 million was used to compensate fans, and another 50 million was used to pay Miami International appearance fees ($6.5 million or about 50.86 million Hong Kong dollars). It is equivalent to saying that the organizer who underpaid 27.38 million Hong Kong dollars can still get 10 million income through tickets after completing the refund and paying the appearance fee of Miami International.
Considering that the organizers of the Miami International Hong Kong tour recruited a lot of sponsorship from luxury brands, and the organizers only promised stars when they signed contracts with most brands, while Busquets and Alba did play, there was no breach of their contracts with sponsors. Unless the appearance fee of the Hong Kong star team is as high as that of Miami International, it is impossible for the organizers to lose money!
After the organizer made a statement, the Hong Kong government immediately stated that the organizer's compensation plan was a responsible approach, and hoped that Miami would explain the back, in fact, the organizer is now using a small price to get an answer that satisfies the Hong Kong government, and successfully transferred all the contradictions to Miami International and Messi's organizers, who are laughing and counting money!