Even if it is "broken", it still can't be sold, what is the difference between Volvo S90 and Volvo S90?

Car tea taste

2024-05-12 19:41Published in Henan

When you think of mid- to large-sized sedans in luxury brands, is the Volvo S90 the first car that comes to mind? There may be, but there must be very few!

After all, judging from the sales results, the best luxury brand medium and large sedan sold in China has to be B BA. As we said before, if the car can't be sold, we will increase the discount and rely on the price to attract users.

But Volvo S90 is obviously not easy to increase sales by price alone, even if it is "broken", sales still can't go up.

The terminal discount is strong and the value retention rate is low

Because the terminal has a great discount, you will lose a lot when selling a car! The second-hand car market has turned around, and the average price of the three-year-old S90 is more than 200,000 yuan, and the mileage is relatively large, and the price has dropped to less than 200,000 yuan.

Although this way of exchanging price for volume can temporarily boost sales, it will do so for a long time, and the damage to the brand is undoubted, and there is also a feeling of backstabbing old car owners.

The interior design is not luxurious enough, and the functions of the car are backward

It is said that the exterior is for passers-by to see, and only the interior is seen every day. Why is the Mercedes-Benz E-class with the least discount in the same class, but the sales volume exceeds 10,000 every month? The exquisite and luxurious interior is also a reason to attract users to place an order.

Looking at the interior of the S90, although there is no peculiar smell, the visual effect is not luxurious enough. As a luxury brand medium and large sedan, the low-profile models don't even have ambient lights, and the medium-to-high-end models only provide monochrome ambient lights, although the ambient lights are useless, but others have them, you don't! That's the problem.

The size of the central control screen is 9 inches, which is a bit different from the 56E model. Although the whole series is equipped with Internet of Vehicles and OTA upgrade functions as standard, it is a little cumbersome to operate, and many functions are hidden in the secondary or tertiary menu, making it difficult to achieve blind operation during driving.

Although there is an app store, there are few functions that support downloading, but fortunately, it supports Apple's CarPlay mobile phone interconnection, which makes this screen have the meaning of existence.

The seat cushions are thin, short in size, and have a high bulge in the middle

The current S90 is more than 5 meters long, has a wheelbase of more than 3 meters, and the rear space is quite spacious. The disadvantage is that the length of the seat cushion is short, coupled with the low height, which does not give enough support to the thighs.

In addition, the S90 is obviously a front-wheel drive car, but the middle of the rear row has a high bulge, and the height is about the same as that of the rear-wheel drive car, so that passengers sitting in the middle have to spread their legs to ride, and at the same time, there is no headrest in the middle, and the ride comfort is greatly reduced.

The power system is single, the pilot system alarms frequently, the maintenance is expensive, and the accessories are expensive

Compared with the 56E model of the same level, which has a rich power version, the Audi A6L even has 3.0T power, and the S90, which is equipped with a 2.0T high-power engine as standard, is a bit single.

Although Volvo is a second-tier luxury brand in China, the cost of maintenance and repair is not less than that of Mercedes-Benz, BMW, and Audi. For example, the standard 48V mild hybrid system of the whole series uses a BSG motor, which has a relatively high failure rate, a short battery life, and a low replacement cost.

Some accessories must be replaced in authorized stores, such as replacing headlights, only authorized stores can get the official authorization code, otherwise headlights cannot be used.

The standard pilot assist system is very helpful for daily driving, running long distances and running at high speeds. However, when the hand is holding the steering wheel, the system will still sound a warning, and it will not alarm frequently if you hold it firmly, but after a long time, your hand is really sore.

The Aisin 8AT gearbox shifts quite smoothly, but when overtaking and speeding up, the gearbox takes a while to respond when you press the accelerator, and the response speed is not as fast as the ZF 8AT and A6L 7-speed dual-clutch used in the 5 Series.

Originally, it was thought that double-layer soundproof glass could better reduce noise, but when the speed of the car is 80km/h, wind noise and tire noise will still be transmitted to the car. If you pay more attention to sound insulation, it is recommended to choose a good set of audio, and use good audio sound to reduce the noise outside the car.

Write at the end:

Nowadays, the terminal discount is more than 100,000, but the monthly sales are still maintained at two or three thousand, it is obvious that Volvo S90 is useless to reduce prices alone. It is precisely because of the instability of new car prices that the price of second-hand cars has been cut in half, and consumers who like S90 and want to save some money might as well have more patience in the second-hand car market.

As a luxury medium and large sedan, the interior design is not luxurious enough, and it is somewhat impossible to raise its head in front of the 56E model, so we must really understand what consumers need! It's not enough to have a lot of space, the seats also need to be comfortable to sit on, and the configuration must be able to keep up with the mainstream.

Instead of overwhelming publicity, it is better to think about how to reduce the cost of maintenance and repair, so that car owners can feel the sincerity and care of the brand, and let these car owners who have bought cars help the brand to do publicity. The gold and silver cups are not as good as the user's reputation, and if you want to gain a foothold in the Chinese market, you have to listen to opinions! Do my friends in front of the screen agree with my point of view?

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