On January 30, the Shanghai Municipal Market Supervision Bureau notified 21 batches of unqualified autumn and winter clothing, among which, the "GOODBAI" brand "gradient white pigeon logo short slim denim jacket" (model specification: 170/88A L; style number: B23WFSL0101-BU) produced (or supplied) by Zhe Tinghao (Shanghai) Brand Management Co., Ltd., the pH value was measured to be 9.0 (the standard value should be 4.0~8.5), which did not meet the requirements of the national mandatory standards. Unqualified pH value can easily cause skin allergies.
Image source: Shanghai Municipal Administration for Market Regulation
Image source: Shanghai Municipal Administration for Market Regulation
It is reported that "GOODBAI" is a clothing and lifestyle brand established by actor Bai Jingting. On the 4th, the brand publicly apologized and promised to take active measures in accordance with the requirements of relevant laws and regulations immediately from now on, and all consumers who have purchased the product can apply for a return and refund according to the original purchase channel.
Image source: The brand's official Weibo
The price of "GOODBAI" jackets is mostly about 1,000 yuan, and the price of sweatshirts starts at 600, and the overall pricing is not cheap. It is worth noting that Bai Jingting is the largest shareholder of Zhe Ting Hao (Shanghai) Brand Management Co., Ltd., holding 41% of the shares, and has also promoted his brand in public many times. But so far, Bai Jingting and his studio have not spoken out on the matter.
Bai Jingting (file photo)
It is not new for celebrities to create their own brands, but they can't just think about making money and neglect the management of product quality. Any brand, relying on the traffic brought by celebrities alone, will not gain lasting attention. Only by putting products and services in place, and at the same time celebrities truly participate in all aspects of production and sales, to ensure the quality and safety of products, can we win the recognition and reputation of consumers.
In short, in addition to increasing the exposure of the brand, celebrities must also maintain their brand image, and only with a long-term vision can they achieve steady and far-reaching results, otherwise "overturning" will definitely be a matter of time.
Source: China News Network