Semiconductor Engineer 2024-02-07 09:05 Beijing
Introduction
In recent times, as Huawei mobile phones have returned to the right track, the market share of other domestic mobile phones such as Xiaomi has more or less shown signs of decline. However, just when the industry competition was in the stage of competition, Lei Jun made an unexpected decision - farewell to Xiaomi mobile phones for the time being!
A few days ago, Lei Jun posted on Weibo that Xiaomi SU7 is carrying out a comprehensive road test nationwide, and we are currently in full swing to make final preparations for the launch of Xiaomi SU7. In order to allow me to focus more on the automotive business, the company decided that Lu Weibing, president of the group, will also be the general manager of the Xiaomi brand, and he will also give a speech at the Xiaomi mobile phone conference in the future, the first one is the Xiaomi 14 Ultra.
This means that in the future Xiaomi mobile phone conference, it will be difficult for us to hear Mr. Lei's cordial "Mandarin" with a Hubei accent.
(Image source: Sina Weibo)
In order to reassure "rice fans", Lei Jun also reiterated: "The mobile phone business has always been Xiaomi's core business, and I will continue to maintain enough energy investment." ”
Previously, Lei Jun had said that his time and energy allocation was roughly that at least 1/4 of the time was still spent on the mobile phone research and development business, 1/4 of the group was focused on operation and management, and 1/2 of the time was spent on the automobile business.
However, according to the latest report released by IDC, in the fourth quarter of 2023, China's smartphone market shipped about 73.63 million units, a year-on-year increase of 1.2%, and rebounded for the first time after 10 consecutive quarters of year-on-year decline. In terms of market share, in the fourth quarter of 2023, the top five domestic smartphone manufacturers are Apple, Honor, vivo, Huawei, and OPPO, while Xiaomi is not among the top five in China.
In addition, judging from the data for the whole year of 2023, Xiaomi's mobile phone market share is only 13.2%, down 0.4 percentage points from 2022, and shipments are down 8.5% year-on-year. It is reported that this is the seventh consecutive quarter of decline in the revenue of Xiaomi's core smartphone business, and I don't know if Lu Weibing can reverse this situation after taking over Xiaomi's mobile phone business.
(Source: IDC)
Although Lei Jun has always been the absolute protagonist of the previous Xiaomi mobile phone press conference, this time the "decentralization" of the mobile phone business also shows that Lei Jun attaches great importance to and is firmly determined to the automobile business.
We can see that since the release of Xiaomi SU7 on December 28 last year, Lei Jun has vigorously promoted this new energy vehicle on Weibo almost every day. At that time, he mentioned at the press conference that Xiaomi Auto's goal is to build a dream car comparable to Porsche and Tesla, and will become one of the top five car manufacturers in the world through 15-20 years of hard work.
He revealed that when Xiaomi decided to build a car, he had visited all car brands one by one for the first time to seek cooperation. Regarding pricing, although the Xiaomi SU7 may be a bit expensive, it is "expensive for a reason" and will definitely exceed everyone's expectations in terms of experience.
(Image source: Lei Jun Weibo)
It is reported that Xiaomi SU7 will officially enter the SOP (Start of Production) stage in mid to late February 2024, and if it goes well, it will plan to produce about 2,000 units in the next month; In other words, Xiaomi SU7 is estimated to be able to meet consumers in the first half of this year at the earliest.
In the future, let's wait and see whether the automobile business can become a new performance growth point for Xiaomi!
From 21ic electronic network, compiled by Cai Lu
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