On February 7, it was reported that since January 29, Jingdong joined hands with 100 major brands to launch the "I send New Year's goods to the countryside" activity in the country, many fashion brands have responded positively, Bosideng, Urban Beauty, Yiershuang, Hengyuanxiang, Yu Zhaolin, Bo Xihe, Songshan Cotton Store, Langsha, Youkeshu, Hancao Plant, Shuhua, Xtep and other fashion brands, sending more than 10,000 carefully selected New Year's goods to the hometown fathers and villagers, adding a warm atmosphere of fashion and trend to the countryside in the Year of the Dragon.
At the beginning of the event, Liu Qiangdong, the founder of JD.com, sent more than 2,600 Bosideng down jackets and JD Supermarket New Year's gift boxes to the villagers in Guangming Village, Lailong Town, Suqian, Jiangsu Province. Subsequently, Gao Dekang, the founder of Bosideng, took over the "baton" of New Year's goods and sent down jackets to the villagers in Kangbo Village, Guli Town, Changshu City, Jiangsu Province.
The hearts of the two entrepreneurs not only warmed their hometown, but also drove the participation of more well-known enterprises and brands. Zheng Yaonan, the founder of Urban Beauty Group, enthusiastically joined in and sent warm clothes to the villagers of Panyang Village, Panyang Township, Gutian County, Ningde City, Fujian Province; Ren Juntao, general manager of Yiershuang, sent warm underwear and lucky gift boxes to the villagers of Dunaqima Village, Puchakeqi Town, Moyu County, Hotan Prefecture, Xinjiang; Chen Zhongwei, chairman and general manager of Hengyuanxiang, brought warm suits to the villagers in Leibo County, Liangshan Yi Autonomous Prefecture, Sichuan; Chen Yunqiang, chairman of Yu Zhaolin Brand Company, sent warm clothes to the Chaoxia Elderly Care Service Center and Duqiao Village Committee of Dachen Town, Dachen Town, Yiwu City, Zhejiang Province, and Jishuikeng Village Committee, Tongshan Town, Zhuji City, Shaoxing CityMa Yubiao, general manager of Bo Xi and Outdoor Group, sent children's down jackets to the children in Guan Town, Lixin County, Haozhou City, Anhui Province. Thick down jackets and warm clothes not only allow the villagers to spend a warm winter, but also warm the hearts of more people.
Some companies also took this opportunity to send a gift box that means auspiciousness and peace to the villagers. Ding Songshan, founder and chairman of the Songshan cotton store brand, prepared a New Year's red cotton socks gift box and sent it to the People's Government of Xiaonan Xinbao Town, Huailai County, Zhangjiakou City, Hebei Province, to send New Year blessings to families in need. Weng Rongjin, chairman of Langsha, brought a gift package of cotton socks for the villagers in Pingwang Village, Fotang Town, Yiwu City, Zhejiang Province. Tang Zheng, vice president of Youkeshu Technology Co., Ltd., presented a New Year's socks gift box to the villagers of Xinda Village, Dujiang Town, Longnan City, Ganzhou City, Jiangxi Province.
In addition, there are more New Year's goods carrying blessings, which are being sent to more and farther places. Ren Fangting, the founder of the Hancao Zhi brand, presented ginseng polypeptide honeycomb gold anti-aging repair mask, Dendrobium officinale deep hydrating mask, ginseng mite removal soap and other skin care gifts to the villagers in Luyi County, Zhoukou City, Henan Province. Zhang Jinpeng, general manager of Shuhua Internet Marketing Center, sent a racing rope to the Hutan vegetable market on Quan'an North Road, Chidian Town, Jinjiang City, Quanzhou City, Fujian Province. Yu Xiaomin, a Xtep protective gear dealer, sent warm knee pads to the villagers of Lankeng Village, Shikeng Town, Meixian District, Meizhou City, Guangdong Province, to keep them warm for the winter.
New Year's goods are sent to the countryside, and more and more villagers across the country are receiving similar heart-warming New Year's gift packages. JD.com has been actively practicing corporate social responsibility and will continue to work with more brands to provide faster, better and more comprehensive products and services to consumers everywhere. If you also want to send New Year's goods to the people you care about, light up your hometown, or make your own New Year's goods wishes, give New Year's goods, receive New Year's goods can participate in the New Year's goods ranking, light up the map of the receiving location, open the Jingdong APP and search for "I send New Year's goods to the countryside" to go directly to the venue!