Huaniu Apple is the only regional brand apple in China that has a "battle" with American snake fruit. Huaniu apple is not a variety, originally referring to the apple of Huaniuzhai in the Tianshui region of Gansu. Around 1950, Huaniuzhai introduced apple varieties such as Marshal Apple, Guoguang Apple, golden crown apple, etc., but after continuous variety elimination, Huaniu area finally focused on the development of apple varieties based on the high-pile "Red Marshal" strain.
The unique appearance of the "Red Marshal Strain" as the main Huaniu apple has left a deep impression on consumers, and the Huaniu apple has gradually formed an inherent "appearance" in the minds of consumers.
The American snake fruit, like the flower cow apple, is a variety of the Red Marshal series. The Red Marshal strain was selected by the United States in the 19th century and later introduced to China. Under the Red Marshal strain, there are three more well-known varieties, namely "Red Crown", "Red Star" and "New Red Star".
For Huaniu Apple, it can be said that it is "a red marshal who becomes a red marshal and a red marshal who loses!" ”
<h1>The price is less than half that of a Fuji apple</h1>
During the peak sales season of apples every year, Huaniu apples often burst out "slow-selling news". Of course, there is a lot of news in it that is "fake slow sales". But the fact that the price of Huaniu apples is not as good as that of red Fuji apples is also a foregone conclusion. This year, in some flower cattle producing areas in Gansu, the price of flower cattle apples in the next year has fallen into a dilemma, the number of merchants has decreased, and the acquisition is not strong.
In the Lixian area of Gansu Province, the purchase price of 60-70# huaniu apples in cold storage inventory is the lowest at about 0.5 yuan / kg, and the purchase price of huaniu apples and fruits above 75 # is about 1.5 yuan / kg, which is much worse than the red Fuji apple. The purchase price of 75# paper bag red Fuji apple in the same region is about 2.5 yuan, and the purchase price of the higher point can be sold to 3 yuan / catty, which is twice as high as the flower cow apple.
The price of the Flower Cow Apple (Red Marshal Apple) has always been lower than that of the Red Fuji Apple. For many growers who grow Huaniu apples (Red Marshal apples), they have lowered their expectations for Huaniu apples, just hoping that they will not be slow to sell.
<h1>No American snake fruit for life? </h1>
There is no difference between the flower cow apple and the American snake fruit are the same variety of apples. But the problem is that the Flower Cow area has become the "look" of american snake fruit by planting red marshal apples, but it has never become the price of American snake fruit. Over the years, the label of "low-priced apple" has been attached to the face of Huaniu Apple, which is difficult to erase.
For consumers, the low price of Huaniu apples is a good thing. But for apple growers in the Huaniu area, the price of Huaniu apples is low every year, and sometimes it is not a good thing. Looking at the red Fuji apple next door, selling at a high price, I can only sell a few cents / kg of price, and even slow sales, it is simply a headache.
<h1>Become a red marshal, defeat also a red marshal? </h1>
In terms of brand, Huaniu Apple is actually the same brand as Yantai Red Fuji Apple, and it should be called "Huaniu Red Marshal Apple" to be precise. Compared with China's Luochuan red Fuji apple, Yanyuan ugly apple, Xinjiang Aksu ice candy heart apple, Yantai red Fuji apple and other major apple brand production areas, the brand awareness of Huaniu apple is not bad at all, but the brand power has not been able to go up.
Some people say that it is a matter of breed. After all, the Red Marshal strain apple is an "old variety", and in the case of the popularity of red Fuji apples in China, "Flower Cow Apple" is an alternative among apples. Other apple-producing areas are mainly late-ripening red Fuji apples, only huaniu apples are marshal apples, and it is normal to sell at high prices.
At present, it is not easy for Huaniu Apple to change the variety, because the brand of this apple has been tied to the "Red Marshal" variety, and everyone only recognizes that the "Red Marshal" of the high pile is a Huaniu apple, even if it is not planted in the Huaniu area. As long as the appearance of the "high pile red marshal apple" is long, everyone will think of it as a "flower cow apple".
If you get rid of the "Red Marshal" variety, the flower cow apple is equivalent to cutting off both arms, almost starting to build the brand again. But if you continue to grow, no one knows whether the price of the Red Marshal apple variety will go up in the future.
This is the dilemma of the flower cow apple.
<h1>Should we give up growing flower cow apples? </h1>
In the discussion of the problem of Huaniu apples, there are those that support the complete innovation of varieties, such as following the trend and planting red Fuji apples with the current; there are also those that should be based on marshal varieties and carry out mild variety optimization.
Here to talk about our shallow views, of course, it is only a family's words, and it is right to throw bricks and stones.
First of all, we feel that the current red marshal variety of Huaniu apple is not a variety with a relatively poor flavor, but still has a large consumer group. In our long-term popularization of apple varieties, there is a certain proportion of consumers who hold "love" for this variety.
In addition, changing the current Red Marshal variety to the Red Fuji Apple Variety does not solve the problem of Huaniu Apple. The reason is that at present, Huaniu apple is the only well-known brand production area in China that is not a red Fuji apple variety. A certain percentage of domestic consumers are tired of eating red Fuji apples and want to change their taste. Flower Cow Apple is actually the best choice. Moreover, this proportion of the population is growing, that is to say, the consumer population of Huaniu Apple is also growing.
Third, the fundamental problem of Huaniu Apple is still in the brand power. American snake fruit and flower cow apple are the same variety, why can the price of American snake fruit be sold? What about flower cow apples? It's mainly a matter of branding. In the past, when I saw Huaniu apples, I would feel "novel" and "tall".
But in recent years, with the rise of e-commerce, many Huaniu Apples do not know why they have played the brand of "sad marketing" when they are sold every year, resulting in a decline in brand power. Some Huaniu apples are of poor quality and are also sold at very low prices on the market, which in turn makes many consumers have a certain "resentment" against Huaniu apples.
Fourth, some high-quality Huaniu apples are not sold in supermarkets with the brand of "Huaniu Apple", but pretend to be American snake fruits for sale, which is profitable in the short term, and in the long run, the huaniu apples that have led to poor quality on the market are "huaniu apples", and the better quality huaniu apples have become "American snake fruits", in this case, the brand power of huaniu apples has naturally declined seriously.
For us, we have always been a strong supporter of the "Huaniu Apple" (Red Marshal Apple), we hope that the Huaniu Apple can develop the Marshal's apple of this strain to a higher level, and we hope that those who love to eat Huaniu Apple also support Huaniu Apple, and then give Huaniu Apple some time, maybe there will be a turnaround in the new consumer market.