Although we have seen the rapid rise of domestic mobile phones in 2023, such as Huawei's strong return with the Mate60 series, the best performance in the mobile phone market is still Apple, which is the first in sales and revenue, and it is simply the biggest winner in the mobile phone market in 2024!
In the activation data of China's mobile phone market released by BCI, Apple won the first place in China's mobile phone market with 45.747 million mobile phone activations and 17% market share, although the data of other brands is very close, but Apple is the first, it seems that the iPhone 15 series after the price reduction is still very attractive.
In the latest report, the market research agency Counterpoint released the latest report, which shows that the proportion of mobile phone brand revenue in 2023 is: Apple first, accounting for 50%, Samsung second, accounting for 16%, Xiaomi third, accounting for 7%; OPPO is fourth, accounting for 6%, and vivo is fifth, accounting for 4%.
Among them, the average selling price of mobile phones with excellent mobile phones: Apple's average selling price is $890, which can be said to be the first fault line and far ahead. Samsung's average price is $350, and even though Samsung's high-end flagships sell very well, the bulk of shipments like domestic mobile phones are still dominated by low-end entry-level products, that is, A-series products. $256 for Xiaomi, $204 for Vivo, $160 for OPPO. The global average selling price is $350, so it can be said that it is basically pulled up by Apple.
It can be seen that although Apple's mobile phone sales are not far behind other brands, its profitability is still ahead of other manufacturers, and it is still very much ahead, more than twice that of Samsung, which ranks second, and three or four times that of other domestic brands.
However, now Apple should have a sense of crisis, and domestic mobile phone brands including Huawei will rise very quickly in the fourth quarter of 2023. According to the fourth quarter mobile phone market report released by the research institute BCI, from September 25th to December 31st in the statistical period, the number of Apple mobile phone activations decreased by 10.6% year-on-year, and the top four brands have a certain degree of growth, such as Huawei, which increased by 79.3% year-on-year, directly squeezing into the third place in the market, according to Huawei's current momentum, it is expected that there will be a very good performance in 2024, and it is no problem to rank in the top five in the market throughout the year, and even return to the top three!
In addition, Counterpoint also announced that Huawei has made a strong return to the Chinese market in the first two weeks of 2024 as the No. 1 smartphone sales position, which is the first time that Huawei has regained the No. 1 position in the Chinese market since it was sanctioned in 2019.
After the Spring Festival, Huawei will have a new small folding screen and image flagship P70 series debut, which is expected to continue to help Huawei grow in the mobile phone market, and Huawei, which is known as the king, is making a strong comeback!