On the evening of February 4, Simei Media (002712) announced that the company held the 11th meeting of the sixth board of directors on February 4, 2024, and the meeting deliberated and passed the "Proposal on the Removal of Li Zimu's Secretary of the Board of Directors and Deputy General Manager", and decided to remove Li Zimu from the position of secretary of the board of directors and deputy general manager, and Li Zimu will not hold other positions in the company after the dismissal. As of the disclosure date of the announcement, Li Zimu did not hold shares of the company.
According to the announcement, Li Zimu, secretary of the board of directors and deputy general manager, as the person directly responsible for the company's information disclosure, was not prudent in information disclosure, and was subject to the administrative punishment decision of the Zhejiang Supervision Bureau of the China Securities Regulatory Commission and the public reprimand of the Shenzhen Stock Exchange.
Simei Media said that the company will hire a new secretary of the board of directors as soon as possible. In order to ensure the normal development of related work, before the arrival of the new secretary of the board of directors, Gao Xiaohe, director and general manager of the company, will temporarily perform the duties of the secretary of the board of directors.
Time goes back to November last year, Simei Media said on the interactive platform of the Shenzhen Stock Exchange, "Douyin Supermarket is operated by the company at this stage". After the opening of the market in the afternoon of the same day, the share price of Simei Media quickly rose from falling to the daily limit, staging a "heaven and earth".
On January 8, the Shenzhen Stock Exchange issued a decision on giving public reprimand to Simei Media and related parties. Among them, Li Zimu, the secretary of the board of directors at the time, was given a warning and fined 1 million yuan. (Previously reported: "Bad nature, serious circumstances": Simei Media's "rubbing Douyin hot spots" caused a negative impact, and the Shenzhen Stock Exchange gave it a public reprimand)
In terms of performance, it is expected that the net loss in 2023 will be between 100 million and 125 million yuan, which is narrower than the loss of 409 million yuan in the same period last year. After deducting non-recurring gains and losses, the net profit loss is expected to be between $110 million and $130 million.
Simei Media explained that the change in performance was mainly affected by asset impairment losses and credit impairment losses. Affected by the market environment, the film and television drama business of the company's holding subsidiaries did not meet expectations, resulting in an asset impairment loss of about 40 million yuan. At the same time, based on the expected credit loss, the impairment test on accounts receivable is expected to bring about a credit impairment loss of 35 million yuan.
In addition, although Simei Media has increased its business development efforts and business scale has grown, rising financing costs and intensified market competition have squeezed profit margins, resulting in a decline in gross profit.
In the secondary market, as of the close of the 2nd, Simei Media reported 4.19 yuan per share, down 3.68%, with a total market value of 2.281 billion yuan. It is worth noting that compared with the high level after the "hot spot", in more than two months, the share price of Simei Media has been "cut in half".
Source: Reading and Entrepreneurship