On February 1, the Ministry of Commerce and other five departments officially issued the "Notice on Announcing the Third Batch of Chinese Time-honored Brands", identifying 382 brands across the country as the third batch of "China Time-honored Brands". Among them, 34 brands in Shanghai were successfully appraised, ranking first in the country, and the total number of time-honored brands in Shanghai continued to rank first in the country after the addition, reaching 197. Coincidentally, in the 100-meter-long section of Huaihai Road, three catering and food stores, Guangming Village, Ha's and Changchun Food Store, were selected as China's time-honored brands for the first time, bringing a joy to the upcoming Lunar New Year.
As soon as the door opened on the morning of February 2, the gate of Guangming Village, known as the "queuing king" of Shanghai Tang, was already lined up with a long queue of fresh meat mooncakes and cooked dishes. The queue is basically a familiar old eater, they come from Pudong, Yangpu and other corners. Some also pulled small carts to purchase, and lined up one team and another team, just to buy New Year's goods.
A Yangpu citizen told reporters that his family is a local, and the old man likes to eat the local dishes of Guangming Village, and he buys thousands of yuan of cooked vegetables in one go, including roast bran, oily meat, duck, etc. Another Pudong resident came for the high credibility of Guangming Village, and he said that he always came to Guangming Village several times a month, thinking about the taste of old Shanghai.
Visit Haoguang Village, and then go to the Harbin food store across the road, where the Hastelloy brand, butterfly crisp, apricot and peach chops, Hadou, Qilin cone and other Western-style pastries are also classics that a group of old Shanghainese will never forget. Some are afraid that they will not be able to eat during the holidays, some are bought from three or five catties, and some buy thousands of yuan to send to relatives and friends.
A Qingpu citizen bought three catties of butterfly crisp, and he kept praising that it was delicious. And a citizen who bought the most expensive gift box package said that the taste of the Hastelloy brand is authentic and reassuring. Gu Yinghua, manager of Hastelloy Huaihai store, said: "The mountaineering cake is the most famous, which is specially made for mountaineers, and the mountaineering cake is brought to Mount Everest, which has made a contribution to the country." ”
And the Changchun Food Store next door to the Harbin Food Store is her brother in the same group. Although it was founded in 1952, it is still relatively young compared to the first two, but Changchun's pastries, candies, and northern and southern goods have always occupied a place in the eyes of the old Shanghainese, especially the self-operated sesame walnut powder, which is a necessary ingredient for the old people's winter tonic, with a marketing volume of 200,000 catties a year.
Interestingly, Changchun is characterized by the sale of food from the north and the south, not only this time it has won the Chinese time-honored brand, it also has a store in the store, many time-honored brands set up counters in the store, it can be said that the time-honored brands gather, and you can taste the time-honored special food when you walk into the store.
Wang Wenjie, the shift manager of Changchun Food Store, said: "This time our store is honored to be rated as a Chinese time-honored brand, in fact, there are also Chinese time-honored enterprises among the brands introduced by our store, including Lao Xiangzhai, which is also rated as a Chinese time-honored brand enterprise this time." In addition, we have a large number of other time-honored enterprises, such as Lifeng, Shen Dacheng, Gaoqiao Pastry, etc., and our store is ready to hold a time-honored enterprise promotion on the fourth day of the new year. ”
It is understood that in addition to the national well-known brands, there are also local brands with strong Shanghai characteristics such as Hastelloy, Changchun, and Guangming Village. According to the "Administrative Measures for the Demonstration and Creation of Chinese Time-honored Brands" jointly issued by the Ministry of Commerce and other departments on January 6, 2023, the limit to time-honored brands before 1956 has been changed, as long as the brand has been established for more than 50 years (inclusive) and meets the conditions, it can obtain the title of China Time-honored Brand, and a dynamic management mechanism of "entry and exit" has been established.
Reporter / Li Dexiang
Editor / Lulu Chen
Photo / Li Dexiang
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