Sichuan noodles are a common shabu-shabu on the hot pot table, and with the growth of the "noodles" family, they are sought after by more and more female customers.
Since it is a must-have product, it is necessary to treat it with care.
Today, I will introduce you to a high-quality hot pot Sichuan noodle, which has obvious differentiated selling points and high-quality quality assurance.
▲ Banu's hot pot Sichuan noodles, marked with original products, priced at 18 yuan
"Fresh words
Long-term supply of pot circle food sink, sales continue to grow
Under the trend of the hot pot industry generally pursuing the "fresher" ingredients, Sichuan noodles have also quietly become "fresh powder".
Today's recommendation of this fresh powder comes from a century-old brand - Tongyu Powder Factory.
Unlike the dry powder state that has a harder texture and needs to be boiled for 2 hours before shabu-shabu, his fresh powder does not need to be foamed, open the bag to cook, 2-3 minutes can be eaten, and it is not rotten for a long time. To a certain extent, it shortens the dining time of diners, and more importantly, the taste is better and can leave memory points for diners.
Although many manufacturers on the market have launched fresh powder products, the same name does not mean the same quality. The key factor here is the moisture content.
As we all know, the traditional dry powder is generally naturally dried, or the oven is dried to remove water; and the fresh powder needs to retain a certain proportion of the water during the processing process, the water is too high, the toughness of the powder will be damaged, and it is easy to deteriorate; the water is too low, the taste is biased towards the dry powder texture, and the entrance lacks freshness.
This is a test of the manufacturer's production technology, so that the moisture content and starch to maintain an optimal balance. To this end, Tongyu has conducted many experiments to maintain the water content of Sichuan flour at 51%. It maintains fresh color, taste and smell for maximum pristine presentation.
▲Tongyu Powder Fang invested 110 million yuan to build a modern factory
So we can see that many "fresh powders" on the market still need to be cooked for ten minutes, and the fresh powder produced by Tongyu can be cooked for two or three minutes, and the reason behind it is that the critical point of 51% is that many manufacturers do not have this technical barrier.
Good products can speak on their own, at present, thousands of stores in the pot circle food exchange are tongyu products, and sales continue to grow.
The differentiation is clear
The colored Sichuan powder is eye-catching and can be customized
Another big selling point of Tongyu Sichuan powder is that the differentiation is obvious, in Tongyu's factory, Yumi Jun saw red, green, purple and other colors of powder, saw more ordinary sweet potato powder on the market, color Sichuan powder made people bright.
In fact, these are Tongyu's product matrix: yam powder, purple potato powder, taro powder, carrot powder, hot pot spinach powder, etc.
Although anyone can do this kind of creativity, the real barrier to these products in Tongyu Powder Fang is the quality of raw materials, the quality of auxiliary materials, and the selection of landmark ingredients, such as carrots from Kaifengqi County, potatoes from the northern foothills of the Qilian Mountains in Gansu Province, and yams from Huaiqing Province.
Therefore, it is not only the difference in appearance, the essential selling point is its health and nutritional value. Taking carrot powder as an example, on the basis of sweet potato starch, carrot fine grinding powder is added. The finished product is orange in color, and the taste is more sweet, beautiful and delicious.
For example, purple potato powder, rich in anthocyanins can enhance human immunity, as well as anti-aging effects. This upgrade attempt not only satisfies the psychology of consumers pursuing novelty products, but also conforms to the consumption trend of health care.
At the same time, Tongyu will also provide personalized customization services for cooperative customers, and adjust the raw material and mixing ratio of Sichuan powder according to the business category and customer unit price.
▲Tongyu Powder Factory Laboratory. Each batch of raw materials is strictly controlled
Tongyu adheres to the market consumption as the guide, to scientific and technological innovation as the concept, strictly control product quality, the production of a rich product series, in addition to the hot pot field, Chinese food is very commonly used noodles, Tongyu is also a long-established word of mouth, but also applied for intangible cultural heritage, CCTV has also reported.
Quality assurance
High-quality raw materials + strict production process = a good powder
Finally, let's talk about raw materials, raw materials are not up to standard, and high-quality products are nonsense.
Lankao is located in the last bend of the Yellow River, the sandy land is particularly suitable for the growth of sweet potatoes, so Lankao's sweet potatoes are also known as one of the local three treasures due to their high starch content and sweet taste. Tongyu is located here, close to the high-quality origin, taking its essence, and has a strong raw material advantage.
Good vermicelli, soft and tough to eat, to have the natural taste of raw materials, sweet potato flour must have a sweet potato taste, in addition to not having a sense of impurity of teeth.
Therefore, Tong Yu set strict screening requirements, set up a special person to transfer to select sweet potatoes, as long as the surface is damaged, they are removed; after the sweet potatoes are ground into starch, they also need to be fully filtered through a fine screen of 100 purposes to eliminate impurities;
The water used in the production process also has strict requirements, not tap water, but pure water collected from 800 meters deep well, by a special purification workshop, after multiple purification.
▲Tongyu powder mill water purification equipment, activated carbon and quartz sand in filtered water.
On the basis of traditional technology, Tongyu has introduced the most advanced automatic powder production line in China, compared with the handicraft workshop, not only is the advantage of large-scale mass production and stable supply, followed by safety and health, the most important thing is that the quality of the powder is guaranteed.
People who like to eat Sichuan noodles love the sticky taste, which needs to ensure the gluten in the production process.
Tongyu adheres to the traditional process of leaking scoops, and on this basis, the machine can increase the machine extrusion, the machine can complete 720 times, not less than 20 minutes of kneading and extrusion, so that the starch can be fully energized, the taste is tendon.
After kneading, it is squeezed by the machine and leaked out. Compared with the traditional gravity leakage molding of the powder itself, the machine operation can increase the density, so that it is more Q-bomb when biting and breaking, and it can not be cooked for a long time.
High-quality raw materials, coupled with strict production technology, have achieved the core competitiveness of Tongyuchuan powder based on the market.
At last
TongYu Chuan powder also has a good endorsement, his family's history of making powder can be traced back to the Qing Dao Guang years (1840), when called Liu Ji handmade sweet potato noodles, passed down from generation to generation, the business endured, and was later identified as "Henan time-honored brand", Henan Province folk intangible cultural heritage.
▲Traditional vermicelli production process
Today, the seventh generation of Liu's inheritors has led the factory to achieve modern production, with an annual output of more than 30,000 tons and an output value of 500 million yuan, and the products are exported to the United States, South Korea, Canada, New Zealand and other countries, and have been unanimously praised by overseas operators from New York and other overseas operators.
The business has reached overseas and has an international vision, but Tongyu Powder Mill has not forgotten the roots, still cares about local farmers, based on Lankao to carry out poverty alleviation and entrepreneurship, and will continue to consolidate the results of poverty alleviation with rural revitalization as a new starting point, continue to contribute corporate value, continue to empower enterprises, and enhance brand reputation.
It can be said that Tongyu Chuan powder has both cultural heritage and technical strength, the appearance is also resistant to fighting, and it is also full of social responsibility, so such a company is bound to become more and more powerful.