With the intensification of competition in the game industry, the value of IP is increasingly valued by manufacturers. In the early stage of game development, new projects began to focus on the value of IP, and those classic games that have left a deep imprint on the hearts of a generation of players have also been revitalized in the development and utilization of IP. In this context, Fantasy Journey to the West has become a very representative case with its unique cultural charm and storytelling.
Fantasy Journey to the West not only originates from the traditional Chinese Journey to the West culture, but also innovates in the inheritance, deriving a unique story that belongs to itself and its players. This continuation of the story makes Fantasy Journey to the West still maintain its vigorous vitality in years of operation. This month, Fantasy Journey to the West was celebrated at the same end, and the carnival live broadcast event "Surprise Treasure Night" was grandly opened, which once again ignited the enthusiasm of players.
In this event, singer Miriam Yeung's song "In Search of Love" evoked players' memories of those touching moments in the game, while Dai Quan's "Joyful Youth" rekindled players' yearning and adventurous spirit in the game world with a rousing melody. In addition, the performance of the flying message staged at the Juyongguan Great Wall pushed the players' emotions to a climax. These messages carry the love of the game and the expectations of the players, and they fly over the Great Wall, as if they are having a dialogue with ancient cultural relics across time and space.
The success of Fantasy Journey to the West lies not only in its in-depth excavation and innovative interpretation of traditional culture, but also in the deep emotional bond established between it and players. This bond makes Fantasy Journey to the West not only a game, but also a cultural inheritance and emotional sustenance.
Since the open beta of the terminal game in 2003, Fantasy Westward Journey has gradually established a complete product matrix with its high-quality game concept and continuous innovation spirit, covering the client, mobile terminal and web H5. This initiative not only provides players with a diversified game experience, but also gives new vitality and vitality to the classic IP of Fantasy Westward Journey in different fields.
In the field of terminal games, the PC version of "Fantasy Journey to the West" has won the love of many players with its stable operation and continuous content updates. The product not only continues to innovate in terms of content and gameplay, but also actively explores the field of MMO e-sports, and carries out cultural and tourism linkage that is deeply integrated with game content, bringing players a richer and more diverse game experience. At the same time, through cooperation with Sanxingdui Museum and other cultural institutions, Fantasy Westward Journey PC continues to expand the game ecology, integrate with excellent social and cultural trends, and inject a steady stream of vitality into classic IP.
In the field of mobile games, the mobile game "Fantasy Journey to the West" has maintained an amazing popularity curve since it was launched in 2015. The product is player-centric, continuously enriching the game experience on the basis of MMO core gameplay, attaching importance to the player's audio-visual experience, and sinking e-sports entertainment to the mass players. These measures have made Fantasy Westward Journey mobile game a leader in the iOS best-selling list, and it is also one of the benchmarks for NetEase's long-term operation of mobile game products.
In addition, the launch of "Fantasy Westward Journey 3D Edition" has brought a new visual experience to the Fantasy Westward Journey IP. The product adopts a 3D painting style, which is close to the needs of modern players and provides players with more choices. At the same time, the three-dimensional version has also made continuous efforts in the marketing spokesperson and the circle-breaking linkage end, attracting new users from all circles for the IP. "Fantasy Westward Journey Web Version" integrates into the lives of users in a lighter way, and brings surprises to players through diversified cultural linkages. The exploration and practice of this product on the social media marketing side of short video also provides a model worthy of reference for latecomers.
The strategy of multi-terminal concerted efforts has allowed Fantasy Westward Journey to occupy an important ecological niche in multiple subdivided game tracks, effectively reaching users from all circles and with different device usage habits. This advantage will be further amplified after the unified brand image of Fantasy Westward Journey in 2022, and the multi-terminal products will be uniformly voiced to the outside world, making people more truly feel the heaviness and potential of this IP accumulation.
In the process of constantly exploring the influence of IP, Fantasy Westward Journey has gradually moved towards a broader world. Not long ago, Wikipedia updated the "list of the world's highest cross-media production revenue", and Fantasy Westward Journey is the only domestic IP on the list, with a valuation in the range of $5 billion - $10 billion. This achievement not only demonstrates the brand value and influence of Fantasy Westward Journey, but also proves that the strategy of working together to create super IP is effective.
The game market is a red ocean, and it is indeed rare to be able to achieve IP that not only covers the whole platform but also continues to win the recognition of the market and players like Fantasy Journey to the West. The reason why Fantasy Journey to the West can do this, in addition to the excellent quality of its games, is more important is the careful maintenance of player relationships.
The success of an IP is not achieved overnight, but requires long-term support and love from players. Therefore, Fantasy Westward Journey has always insisted on carrying out in-depth communication with players over the years, and established a close emotional connection with players through various activities. Whether it is the launch of the "Dream Life" large-scale project, or the "Youth Festival" that insists on holding offline exchanges and interactions, or the annual carnival live broadcast ceremony co-created by multiple terminals, these activities all reflect the importance and intentions of the Fantasy Westward Journey team to players.
In these activities, players can not only feel the unique charm of Fantasy Journey to the West, but also communicate face-to-face with team members to share the fun and experience of the game. This kind of interaction and communication not only strengthens the players' sense of identity with the brand IP of Fantasy Westward Journey, but also further consolidates the emotional bond between the team and the players.
In addition to holding various activities, the Fantasy Westward Journey team also planned and produced a large number of programs and content full of feelings. By collecting good messages from players and carefully crafting warm blessing videos, they let players deeply feel the sincerity and care of the operation team. At the same time, they also invited the original spokesperson of Fantasy Westward Journey to return to the performance and carefully created a theme song that can evoke players' memories, all of which have established an indelible emotional connection between Fantasy Westward Journey and players.
It is worth mentioning that in recent years, Fantasy Journey to the West has also actively carried out content cooperation involving a number of social issues, from advocating national sportsmanship, encouraging understanding of aerospace science and technology, to presenting the grand view of traditional Chinese culture. These measures not only allow players to gain a richer experience in the game, but also guide players to pay attention to society and culture, and further enhance the social value and cultural connotation of the Fantasy Westward Journey IP.
The unified development idea allows all ends of Fantasy Westward Journey to accompany players to grow together, and the sincere expression and long-term companionship throughout make Fantasy Westward Journey an irreplaceable existence in the hearts of players. Because of this, Fantasy Journey to the West can stand out from many game products and gradually grow into a high-profile super IP.
Looking forward to the future, we are full of expectations for the classic IP of Fantasy Journey to the West. I believe that in the coming days, Fantasy Westward Journey will continue to bring surprises and joy to players, and will also bring more inspiration and motivation to the entire game industry. Let's look forward to a more long-term and "dreamy" future!