There is a very inconspicuous track, but it has always been around us, and for many people, it is not okay not to buy it.
Today, I will briefly share with you a money-making direction, that is, our small ornaments and pendants about gathering wealth and seeking blessings to ward off evil spirits.
This kind of product is just like many people who go to the temple to worship the Buddha, go to fortune telling, and buy the so-called consecration products.
01
Under traditional culture
Continued money-making business
1. Regarding this kind of business, whether it is superstition or prayer, in short, it expresses the public's expectation of a happy life, and there is no right or wrong.
In fact, I prefer to sell this kind of product as a mental health aid product, for many people, there is a kind of psychological comfort, which is a good thing.
2. This is a business that satisfies the primitive desires of human nature, and the public has a strong desire for health, more children, wealth, beauty, and entry, and this traditional knick-knack product is also one of the solutions.
3. In the past, we used to hang a keychain on our bodies, and then hang some small ornaments on it together. It's okay that this practice is not popular now, but there is still a demand for this kind of practice in many scenarios and for some specific groups of people.
Therefore, this kind of business may be considered dirty or outdated in the eyes of some people, but it is actually a track that continues to make money.
02
Popular traditions
Small ornaments, small pendants
There are many knick-knacks about this kind of meaning, we can roughly divide them into three categories, and many small products sell 10W+ online.
1. Seek wealth
Small products include wishful thinking, brass rice cylinder, five emperor money, five blessings of the God of Wealth, cornucopia, ingots, small copper scales, ingots Pixiu and so on.
2. Seek blessings
Small products include auspicious knots, gourd strings, copper ghosts, brass cannons, five blessing coins, zodiac brass, and transfer bead bracelets.
3. Seek peace
Peach wood sword, gossip mirror, exquisite Buddha statue, Buddha card, Guanyin, Guan Gong and so on.
In addition to this, there are some other small things, in short, there are many small products that have symbolic meanings around the quest for wealth and disaster.
Every business scenario, every region, and every person has different requirements for different products.
In addition, there is another advantage of such small ornaments and pendants, that is, there is almost no copyright.
Unless someone else designs the style, some standard products can be used by everyone, such as Guanyin statues, coins, and so on.
Of course, this is for merchants who do product development, and for you who are just taking goods, the core is product selection.
Although there is not much difference in the design of such products, some small and delicate products can bring some unexpected effects.
For example, there are those who specialize in porcelain, those who specialize in brass, those who specialize in wood, jade, and so on.
03
How to take advantage of short videos
Make sales
In the past, this kind of product was mainly sold offline or through channels such as Taobao and Pinduoduo, but in fact, this kind of product is more suitable for content-based product sales.
1. On the channel
If I had to choose, I think Kuaishou and Channels would be the first choice, because the crowd is a little more accurate.
But if there are highlights in the design, Douyin will have more traffic.
And Xiaohongshu is actually okay, but the requirements for the style of the product are higher.
2. Content
To sell this kind of product, I personally have three ideas:
a. Make film and television content related editing, and edit relevant content together.
b. Real people are introduced abroad, but the requirements for content explanation are relatively high, and the content you say should be able to move people.
c. Pure product display, plus part of the text explanation, this method has higher requirements for products, such as brass rice cylinders, etc.
3. Sales
a. You can make an account based on a certain material, such as wood products, copper products, and prefabricated products.
b. You can make an account based on a certain type of appeal, such as seeking wealth, seeking blessings, and warding off evil spirits in the classification just now.
c. If you have the conditions, you can make a matrix account to test which type and channel are more suitable for running.
d. If you are particularly good at casting, you can try to make popular items, such as the brass rice cylinder was very popular for a while.
If you have e-commerce experience in doing this kind of product, the threshold is not high, even if you only sell a single product, you have the opportunity, and you can study it if you are interested.
Unauthorized, reprinting/handling/washing must be investigated!