In another week, we will usher in the Chinese New Year of the Dragon. Nowadays, many enterprises have issued year-end bonuses to employees. Some cities have also issued pensions and holiday subsidies to retirees in advance, so that retired workers can have a happy New Year. At the same time, due to the return of migrants to their hometowns for the holidays, the flow of people on the streets of the city has also decreased significantly. However, everyone found that there were 5 "strange phenomena" before the Spring Festival this year, which are very different from previous years. Let's find out:
Strange phenomenon 1: There are fewer people shopping to buy New Year's goods before the holiday
In the past, some time before the Spring Festival, many people liked to go shopping on the street to buy New Year's goods, ready to enjoy them during the Spring Festival. However, this year's New Year's goods market is relatively deserted, and only some middle-aged and elderly people come to buy New Year's goods. This is mainly:
On the one hand, in the past, due to the lack of materials, everyone could eat delicious things every Spring Festival, so everyone liked to buy a large number of New Year's goods before the holiday. And now all New Year's goods can be bought at ordinary times, and New Year's goods are no longer unusual. On the other hand, after experiencing the epidemic, young people like to buy New Year's goods on e-commerce platforms, which are not only cheap, but also can be delivered to their homes. Therefore, today's young people don't like to go shopping and buy New Year's goods like the older generation.
Strange phenomenon 2: There are more and more online New Year's greetings and red envelopes
In the past, on the eve of the Spring Festival, relatives and friends, colleagues, and classmates had to visit each other to pay respects to the early years. Nowadays, there are fewer and fewer door-to-door New Year's greetings, and people prefer to congratulate their elders, leaders, teachers, etc. on the Internet, and some people like to pay New Year's greetings to their elders or peers by phone. The elders bless the younger generations through WeChat red envelopes. In this way, New Year's greetings and red envelopes are concentrated on the Internet, and the mutual movement between people will be significantly reduced.
Strange phenomenon 3: There are many fewer gatherings before the festival
In the past, there would be gatherings between relatives and friends around the Spring Festival, hoping to communicate more and enhance each other's feelings. However, such pre-holiday gatherings are becoming less and less common. This is due to the fact that after years of the pandemic, most people are reluctant to go out to dinner due to reduced income or unemployment, which can save unnecessary expenses. At the same time, at gatherings like this, often friends and relatives will ask about your financial and family situation, and you will feel that your family's privacy is known. But if you don't want to tell others, and others will keep asking questions, it's better not to attend such a dinner.
Strange phenomenon 4: This year's Spring Festival is not as busy as in the past
The 2024 Spring Festival is from January 26 to March 5, a total of 40 days. However, this year's Spring Festival train tickets, plane tickets, long-distance bus tickets, etc. will be relatively easy to buy. The flow of people during this year's Spring Festival is expected to be much lower than in the past, mainly for three reasons:
1. Many enterprises have taken holidays in advance, and many migrant workers have returned to their hometowns for the holidays in advance; 2. Now many migrant workers have bought cars, and many of them have driven cars home for the New Year; 3. Some migrant workers have become accustomed to life in the city, and they don't want to return to their hometowns for the holidays. Some people simply bring their parents from the countryside to the city so that they can also be reunited.
Strange phenomenon 5: the probability of success in the rural blind date market is low
Every year before the Spring Festival, blind date conferences are organized in rural areas to help single men and women who return to their hometowns solve their marriage problems. This is mainly because everyone is working outside the home, and they are busy all year round, and they can finally stop and rest during the Spring Festival, so they should consider life events.
However, in recent years, the success rate of the rural blind date market has been much less than before. The reason behind this is that due to the serious phenomenon of more men and fewer women in rural areas, coupled with the large gap between the rich and the poor in society, the woman's family has higher and higher requirements for the man who participates in the blind date.
In fact, the five social and economic phenomena that will occur before the Spring Festival now are still different from the past Spring Festival. For example, there are fewer people shopping on the street to buy New Year's goods, more and more online New Year's greetings and red envelopes, and there are many fewer gatherings before the holiday. This also illustrates the progress of society and the great changes that have taken place in people's lifestyles.
This year's Spring Festival travel is likely to be less busy than in the past, which shows that many migrant workers will take various flexible measures to return to their hometowns during the Spring Festival. Of course, the probability of success in the rural blind date market is declining, which requires the joint efforts of public opinion, families, and the government to improve, otherwise the situation will continue to deteriorate.