If the sales of Modern popsicles are the barometer of Central Street, the "Southern Small Potato Index" of Ice and Snow World is the barometer of the entire Harbin cultural and tourism flow.
These two data, when they just entered 2024, exploded. "The sales of Modern popsicles reached 100,000 in three days on New Year's Day, and recently the average daily sales have been about 20,000. Liu Fubin, marketing director of Modern Group, told China News Weekly.
has been in the industry for more than ten years, and this year is also the year when the "seasonal Internet celebrity" Bingcheng left and right brother has seen the most tourists from the south. On the westernmost side of Harbin Ice and Snow World, on the stage farthest from the entrance, thousands of people sway and shout together with the "left and right brothers" every afternoon and evening. At first glance, they are all "small southern potatoes" wearing light-colored plush hats. The security guards formed a circle of people on the side of the stage, and their faces were almost attached to the mobile phone live broadcast stand of the audience in the first row. "There are at least a dozen live broadcast rooms", the left and right brothers estimated.
He understands the contrast brought by this popularity better than anyone else: at the end of 2022, when the Ice and Snow World first opened, there were only 7 tourists in the audience who danced the "rabbit dance" with him. The whole of Harbin and even Heilongjiang also understand it, and they are carefully taking care of this "belated popularity".
"Every day, all departments and institutions have special personnel to check tourists' complaints and comments, sort out all kinds of report information, and find and implement problems immediately. A staff member of the Heilongjiang Provincial Department of Culture and Tourism told China News Weekly that before the fermentation of public opinion, the results of the treatment had basically been achieved.
Everyone didn't expect the rugged Northeast people to be able to do such a delicate service. Locals ridiculed "Erbin, you make me feel strange", "it just proves that the service is in place", and a person in charge of Modern Cultural Tourism Investment Group sighed: From the preparation before the city became popular to the current public opinion response, "do not ignore every tourist who comes to the city".
Tourists from other places see Erbin, a "people-pleasing city", while the 9.4 million citizens of Harbin have regained their long-lost confidence and sense of existence. "Opportunities are reserved for those who are prepared, and the same is true for the city, and the fire in Harbin is not a flash in the pan. "From the first Ice Lantern Garden Fair in 1963 to the present, this ice and snow road has been walking for 61 years, coupled with the beautiful European-style architecture precipitated by history, and the enthusiastic character of Harbin people, let everyone see that in such a 'foreign' northern city, there are such down-to-earth people, and there are unique ice and snow resources, why can't it be popular?"
Shaped "Erbin"
Every night at half past eight o'clock, after the performance of my brother in the Ice and Snow World, the offline and online teams met overnight to review and discuss the content of the program and optimize the live broadcast. is different from the original "making your own jokes", and now the daily short video content has also begun to keep up with social hotspots.
"I'm learning every day now. "Brother Zuo's real name is Jiang Kedong, who was originally engaged in wedding hosting, and began to appear as the host of the Ice and Snow World in 2011. In winter, Harbin is minus twenty or thirty degrees, and it can't stand outdoors for long, he initially wanted to take the audience to move together, warm up, and was afraid that "jumping" would fall, so he changed the familiar rabbit dance to "left foot, right foot" way, and later, the audience was used to calling him "left and right brother".
Born in a working family, the left and right brothers have a simple personality and speak directly. "But not all the audience can accept my overly life-like side", now that the exposure is high, Brother Zuo feels that he is usually very arrogant and uneducated, and he has to accept the "one play".
Not only the left and right brothers, but the whole of Harbin is "self-optimizing" and reversing the stereotype of the outside world as "simple and rough" in the Northeast.
This "explosion change" of the city's image began in April last year. "The relevant government departments have organized many mobilizations. According to the person in charge of a member unit of the Heilongjiang Ice and Snow Tourism Development Promotion Association, at the beginning of April last year, representatives of Heilongjiang literary and sports circles in Beijing were convened for a discussion to "contribute to the development of their hometown together." In the summer of 2023, the cultural and tourism department will organize artists to "return to their hometowns to escape the summer" as usual, promote "Longjiang", and build the city from a "tourist transit station" to a "tourist destination".
The 2023 tourism promotion will be launched earlier and with more attention. Tian Li, chairman of Harbin Polar Park, told China News Weekly that in the past, the province's cultural and tourism department organized companies to go to the south to promote winter ice and snow tourism, and generally only let the company's marketing department manager accompany him. However, last year, from the beginning of April, we began to promote summer tourism, and also mobilized the leaders of various units and companies to be present. The first stop of the promotion went to Guangdong, and the staff of the local Department of Culture and Tourism had a hunch: "It's really early to start Heilongjiang this year, and it seems that cultural tourism is going to make big moves." ”
By mid-August, the "big move" of Harbin Cultural Tourism was officially announced, and Harbin Modern Cultural Tourism Investment Group (hereinafter referred to as "Modern Cultural Tourism Group") was established, which is considered to be the operator behind Harbin becoming a top Internet celebrity.
Modern Cultural Tourism Group operates and manages the Ice and Snow World, Sun Island Scenic Area, Yabuli Ski Resort, Songhua River Ice and Snow Carnival, Ice Lantern Art Garden Party, Sophia Church, Old Jewish Hall Concert Hall, as well as hotels, catering, shopping and other municipal tourism-related national brand enterprises in the tourism industry chain led by the "century-old brand" Modern Martial, covering the core cultural and tourism resources of "Erbin" out of the circle.
With all the core cultural and tourism resources of Harbin's "national prefix" in hand, the first fire of Modern Cultural Tourism Group exploded.
On December 18, 2023, the opening day of the Ice and Snow World, the number of visitors with a three-hour reservation exceeded 40,000. Due to the large number of people, the queue time for popular items such as the "big slide" was too long, which caused dissatisfaction among tourists, and some people shouted "refund tickets" at the scene. The Harbin Municipal Bureau of Culture and Tourism immediately rushed to the scene to supervise, suspended ticket sales on the same day, refunded tickets to some tourists, and promised to rectify. The next day, Ice and Snow World issued a "Letter to the Majority of Tourists" to publicly apologize, saying that "we will deeply reflect on the poor service and rectify it overnight", and listed detailed rectification measures.
The proper handling of the "refund" storm has become the beginning of Harbin's popularity. The wind of public opinion has flipped upside down, and netizens have begun to "avenge grievances" for the scenic spot. During the New Year's Day holiday, Harbin received a total of 3.0479 million tourists, achieving a total tourism income of 5.914 billion yuan.
Compared with the individual operation of enterprises, "the group has more resources, capabilities and confidence that can be mobilized". The person in charge of Modern Cultural Tourism Group told China News Weekly that after the opening of the Ice and Snow World, all the middle-level cadres of the group were transferred to the park to serve and support in various places such as the big slide, Ferris wheel, and the entrance of the show.
The operation idea is also learning from last year's Internet celebrity city Zibo. "Where do people come from, where does money come from?" The person in charge said that these two questions are not only the problems of the city, but also the problems faced by enterprises, and the answer provided by big data is "people come from the flow entrance, and money comes from the consumption value".
"Look at the comments at the bottom of the video, we will take what tourists need. He Jing, Secretary of the Party Group and Director of the Heilongjiang Provincial Department of Culture and Tourism, said in an interview with CCTV News that tourists left a message saying that it would be better if there was a moon in Sophia Church, and they would get an artificial moon, and some tourists said that it was too cold in Harbin, so they built a lot of small warm houses. This year, the planning, design and construction of Ice and Snow World have increased by an order of magnitude compared to the past, and the most popular "big slides" have increased from 8 in previous years to 14.
The person in charge of Modern Cultural Tourism Group said frankly that he is now starting to explore a new set of gameplay: core IP creation, emotional value provision, and consumption scene construction, thus forming a commercial closed loop of cultural tourism services, "segmenting the market, attracting target customers, and treating major diseases with small medicines".
Tourists in the era of self-media are also communicators, hot topics are superimposed on traffic, and the reputation of "Erbin" is spreading farther and farther. In fact, as early as June last year, Harbin had already noticed the impact of public opinion on the city's image. Harbin Polar Park was the first to launch the "Service Star" competition, and Tian Li, chairman of the Polar Park, said frankly that the most important thing to do is to respect the rights and interests of tourists to express themselves, and "leave dissatisfaction offline, rather than online". This set of experience in "resolving potential public opinion crises" was quickly supported by relevant departments, and more than 200 scenic spots in the province were called on to come to investigate and study.
On January 13, Harbin Tianli Taxi Company imposed a 15-day suspension on a driver and will terminate the contract with him after the suspension expires. Just a day ago, some tourists reacted to the problem of "asking for 50 yuan for a 2-kilometer taxi", and the Harbin Municipal Transportation Bureau ordered the driver to apologize to the passengers after verifying the facts, and the speed of processing caused widespread concern.
The "Harbin speed" of cultural tourism complaint response is not an isolated case. On January 22, some netizens posted a video reflecting the problem of "1680 yuan for group travel breakfast and porridge steamed buns", and the next day, the Culture, Sports and Tourism Bureau of Daoli District, Harbin City issued a notice, and after mediation and negotiation, the travel agency involved reached a settlement with the tourists.
Once a problem is discovered, the group quickly mobilizes superior personnel to deal with the crisis and resolve public opinion. The person in charge of Modern Cultural Tourism Group said frankly that looking back, the proper handling of the "refund" turmoil in the Ice and Snow World has become a turning point in the surge in traffic in Harbin this winter.
The boundaries of the "people-pleasing city".
"Splashing wealth and wealth" came suddenly, even if they were prepared, many businesses were still overwhelmed.
At the door of the old Russian overseas Chinese private restaurant on the auxiliary street of Central Street, there is a group photo of the chef Aunt Natasha and the guests of the variety show "Happy Restart", and tourists check in according to the "variety show with the same travel route".
"We had expectations for an increase in the number of visitors dining, but we simply couldn't handle that much of the volume. Li Xiaomei, the store manager, said that the store opened at 7 o'clock in the morning every day, and there were already tourists guarding the door, leaving contact information after receiving the number, and waiting for notices while strolling around the central street, "The store is full almost every day, and it takes more than two hours to wait for the number."
The Internet celebrity bakery opposite Sophia's Church is already so busy that it "can't accept reservations". The most popular mousse cake of the same shape in the church can only be picked up at the store, and it is limited to 100 pieces per day. Sales are about four times higher than before they became popular, and the number of clerks has increased from 13 to 20. Guo Jinpeng, the store manager, said frankly that the chef works at least 12 hours a day, which has reached the limit of physical strength, and the handmade cake cannot be mass-produced.
The House of Yibin, across the street from Sophia's Church, has also become the first choice for tourists to "replenish their equipment", and almost every customer queuing up to check out has a plush hat. On the display stand at the entrance of the store, replenishers squeezed through the crowd and poured baskets of hats, gloves and scarves into the sale promotion float. Competition for cold-proof essentials is fierce, with white hats of the "Little Potatoes of the South" hanging from the street stalls near churches to the windows of travel agencies and souvenir shops on Central Street.
Last year, the scene of opening a store after the explosion of Zibo barbecue is being repeated on the streets of Harbin. According to the data of the Harbin Municipal Market Supervision Bureau, from January 1 to 15 this year, around the ice and snow world, Central Street, Sophia Church and other scenic spots, the newly registered business entities increased significantly, among which the accommodation business entities in Songbei District and Daoli District increased by 1950% and 1175% year-on-year respectively, and the growth rate was quite amazing.
"It's hard to look forward to the traffic, so let's catch it first. Song Xingwen, director of the Harbin History and Culture Research Association and founder of the old Russian overseas Chinese private food café, said that although there are irrational elements in the market to follow the trend, many businesses were caught off guard by the sudden flow of people, but after this round of explosion in Harbin, it has brought a kind of self-confidence and vitality to the local area and even to the entire Northeast.
On January 6, in Harbin Polar Park, "Little Sugar Orange" interacted with penguins. Photo/Xinhua
Over the years, Harbin, as the "eldest son of the republic", has been unable to retain young people, and its per capita GDP ranks last among provincial capitals in the country.
"The whole of Harbin is trying to promote their hometown, and everyone feels that they can't hold back. Brother Zuo told China News Weekly, "Being good to everyone from the bottom of your heart and lungs is the character of Harbin people." ”
In addition to digging out the heart and lungs, there is also "hollowing out the family". This year, the Harbin government continues to come up with new tricks for tourists: the Oroqen people who wear roe deer horn hats parade through the central street, the Phoenix Flying Show borrowed from Shenyang, the snow fox that sells cute flowers at the Ice and Snow Carnival, and the artificial moon, Pegasus skate, hot air balloons, and symphony orchestras......
"The cost of an attraction in the Ice and Snow World is amazing, and the investment in the remodeling of the all-round service system is even more expensive. A report in Heilongjiang Daily pointed to the crux of the matter, as the heat of Harbin continued, more discussions surfaced, and "how long can free enthusiasm burn" is one of the core topics. Another blogger pointed out that "the overwhelming flattering and infantilized network marketing is gradually losing its boundaries."
The Volga estate, about 30 kilometers from the central street, has at least doubled its footfall and revenue this winter compared to the same period before the pandemic. Not long ago, a convoy contacted the Volga Manor and proposed a cooperation plan of "free pick-up and drop-off of tourists", on the condition that the "Volga Manor" sign be posted on the car.
On January 7, tourists visited the Volga manor. Photo/Xinhua
"The flow of people is transformed into economic flow, and the economy is reasonably stimulated, drivers should be allowed to make money, why is it free? More cooperation in line with the laws of the market economy should be encouraged. Wei Minfang, general manager of Harbin Volga Manor Cultural Tourism Co., Ltd., told China News Weekly.
Harbin is also facing the problem of "how to take into account the needs of local residents and foreign tourists", and more realistically, how long can the free service and hospitality of the locals "generate electricity with love" last?
A staff member of the Heilongjiang Provincial Department of Culture and Tourism said frankly that standing on the cusp of public opinion, any mistake may be magnified, and the more popular the city, the more "walking on thin ice" the government departments behind it, and can only "say less and do more".
Rather than creating an overly perfect "super-friendly" society, what tourists really need is a destination that standardizes its services and clearly prices them. The satisfaction of local citizens may be the only criterion for testing "sustainability".
The re-seen "Little Paris of the East"
Lao Liao, an online car-hailing driver guarding the gate of the Ice and Snow World, has only been to the Ice and Snow World twice, once when he was a child, and once when he took his son a few years ago.
"Ice lanterns can be seen everywhere, and the locals don't join in the excitement. Lao Liao said that the orders of foreign tourists are mainly concentrated in the Ice and Snow World, Central Street and Sophia Cathedral. He sent tourists from the city's most lively scenic spots to quiet streets more than a dozen kilometers away, as if through the Internet filter, from the illusion "back to reality", "Harbin has not been so popular for a long time".
"From the first Ice Lantern Parade in 1963 to the present, Harbin's ice and snow road has been going for 61 years. "Brother Zuo still remembers the details of the first time I saw the ice lantern in 1992, the ticket for the ice lantern parade in Zhaolin Park was 20 yuan, and the slide was charged separately. At that time, he was only 6 years old, and his father's monthly salary was 230 yuan, and the whole family spent 80 yuan to see the ice lantern once, which is equivalent to a month's salary of a newly graduated worker.
In the early 90s of the last century, Harbin was still immersed in the old dream of glory. Harbin was the first liberated city in the country and was known as the "eldest son of the republic". Before the outbreak of the Korean War, Harbin, as a strategic rear, undertook the "relocation of the south factory to the north", and the proportion of local heavy industry and the level of industrial manufacturing increased rapidly, and it was listed as one of the national key construction cities during the "First Five-Year Plan" period. Among the 156 key construction projects aided by the Soviet Union, 10 factories and 13 projects were arranged in Harbin, ranking first among major cities in the country. By 1978, Harbin's GDP ranked among the top 10 in the country, and six cities in Northeast China ranked among the top 20 in terms of GDP.
"Of the 15 most popular songs in the 80s, Harbin accounted for two. Song Yaowu, a professor at Northeast Petroleum University, grew up in Harbin and was called "Lao Ha" in the local dialect, and he remembered that many people listened to "Sun Island" and "Happy Song Flying Out of the Waves" to Harbin to find "where is Sun Island".
"That's where the locals go wild. Song Yaowu said that on weekends, the locals take tape recorders and badminton balls to the island for vacation, spread a plastic sheet on the ground, put out a plate of red sausages, and serve a few plates of pickles, "combining local and foreign", "Harbin people talk about eating, dressing, and playing, which is influenced by Russian culture."
Evolving from a small fishing village to a metropolis, Harbin's urban legend predates Shenzhen by nearly a century. In the late 90s of the 19th century, the construction of the China Eastern Railway and the arrival of the Russians made Harbin a prosperous "Little Paris of the East". Hu Shi concluded, "When the Russians ran Harbin, they had long planned to turn this place into a big city with two million inhabitants, so they had all the civilized equipment, and for decades, Harbin became the Shanghai of North China."
On January 3, on the surface of the Songhua River Ice and Snow Carnival in Harbin, the "Ice Light Show" composed of ice and lights attracted tourists to play and take pictures. Photo/Xinhua
During the war, a large number of Russian middle-class families, upper-class aristocrats and capitalists fled to Harbin along the railway, and more than half of the population was once Russian. They brought with them Baroque architecture, modern commerce, education, medical care, and the European way of life.
Joseph Capus, a Russian-Jew, built Harbin's first foreign-friendly hotel on "China Street", an Art Nouveau building that concealed the hippest movie theaters and grand ballrooms of the early 20th century. The name of the hotel was "Madeir", which means "modern and fashionable", and that "China Street" was later the central street.
After the Russian "Far Eastern Pioneer" Qiulin Commercial Bank entered Harbin, its business scope expanded rapidly, and it was the "most secure and promising" job in the hearts of a generation, and it was also a symbol of identity and cultivation.
"Can you imagine a child laborer in the Lao Baduo cigarette factory in Shandong who taught himself Russian and accumulated capital to eventually become the owner of an international hotel?" Song Xingwen, director of the Harbin History and Culture Research Association in Heilongjiang Province, told China News Weekly. In 2007, when Song Xingwen was compiling the "Harbin Food Map", he began to collect the plaques, photos, bills, dishes, and eating utensils of the old Harbin restaurant because of the story behind the time-honored restaurant, and accidentally pieced together the life history of the city's residents for more than 100 years from more than 1,000 cultural relics. "Harbin in the thirties and forties of the last century, like the western United States at the same time, was full of opportunities. ”
Founded in 1911, the Harbin Eastern Railway Club also gave birth to another business card of Harbin - music. Out of longing for their hometown and their love for music, the Russian diaspora successively built music schools in Harbin, and by 1962 nearly 30 had been built. The first Harbin Summer Concert was two years before the Ice and Snow World, and the romantic Harbin people also created the Balcony Concert.
In the fall of 2020, Alyosha, a young man from Tacheng, Xinjiang, who is still studying in St. Petersburg, Russia, traveled to Harbin, playing with the accordion on his back on Central Avenue and Sophia Church, and also went for a walk along the river. "Everywhere you hear melodies, every house has a piano or accordion, music is part of the life of the city. ”
"A lot of people don't want to say that Harbin's current boom is the result of a year of planning, and the city's current changes are due to the accumulation of generations. Song Yaowu said. At the end of 1999, in order to welcome the arrival of the new century, the traditional ice and snow culture was innovated in the natural environment, and the "Ice and Snow World" was opened. By around 2011, Harbin had strengthened its urban infrastructure and opened up the urban skeleton on both sides of the Songhua River. The city's high-level basic education and higher education are often ignored by the outside world, and higher education institutions such as Harbin Institute of Technology, Harbin Engineering, Northeast Forestry University, and Northeast Agricultural University continue to provide talents and cultural nourishment to the city.
"Harbin has been preparing for years and has stood the test of time. Song Yaowu is not worried about the decline in the popularity of "Erbin", in his opinion, the popularity of the city "let more people see the multiple values of Harbin", and the valued "Erbin" has regained its confidence in development.
Will it be the "spring of the Northeast"?
Before Harbin became popular this winter, Alyosha had already decided to stay in Harbin to start a business, and his bakery was opened on the auxiliary street of Central Street.
Growing up in a multi-ethnic family, Alyosha is interested in inheriting the cultural traditions of his ancestors, who like to play the violin and can do Russian tap dancing. Alyosha loves the old houses in Harbin, the climate and the city's music scene.
"After the epidemic is over, people urgently need to develop the economy. In the early stage, the government carried out full preparation and planning, coupled with the promotion of non-governmental forces and the Internet, which jointly contributed to the popularity of this tourism. Song Yaowu said. Taxi drivers have increased their daily income from three to four hundred yuan to seven or eight hundred yuan now, and they have found that "the better they serve passengers, the higher their income will be," and their business concepts and logic have changed.
In his view, the most important thing is that the mentality of the government, enterprises, and ordinary people has changed, and they regard themselves as the carrier of the city's image, voluntarily win glory for the city, and improve self-restraint, "This is the beginning of the transformation".
On January 25, Harbin Central Street was full of tourists. Photographer/China News Weekly reporter Tomita
"I've been left out in the cold for too long. An employee who has worked at the Volga estate for more than eight years said that the park has experienced two years of flooding and three years of epidemics, and is basically closed, and even takes out loans to pay employees when it is most difficult. Until this winter, the whole of Harbin from top to bottom is doing its best to maintain its image and improve its services.
The collective consciousness of the people of Northeast China transcends many regions. The previous two "Northeast Revitalization Symposiums" mentioned the premise of "the five important missions of Northeast China to maintain national security".
"In a place where the country's food, industry, energy, ecology and national defense security are concerned, it is difficult to implement a completely adequate market mechanism. Song Yaowu used to be the director of the Harbin Investment Promotion Bureau and the director of the Radio and Television Bureau, and he knew that the two major elements of talent and capital flowed according to the laws of the market, and this gap and contradiction made the Northeast gradually fall behind after the 90s. After the reform and opening up, the gap between the northeast region and the coastal areas has been widening, and the pattern formed over the past 40 years or so cannot be easily broken.
For a long time, the Northeast has been under an economic system that "serves the overall interests of the country". "The advantage is that the grassroots mobilization ability is strong and can concentrate on doing big things; the weakness is that the dependence on the government is relatively strong, and the business space of private enterprises needs to be further opened. When Song Yaowu went to Wenzhou for research, he saw that a small lighter can have its own branch of the Chamber of Commerce, a curtain bedding in Shaoxing is exported to Europe, and the EU flag is hung next to the national flag at the entrance of the factory. In such a business tradition, the financial, legal and consulting industries supporting business have fully developed, and together they have shaped a good business environment. "A good business environment grows out of business traditions, and it doesn't take a single 'boom' to make a complete change. ”
In the Northeast, a lot of resource allocation work needs to be concentrated, and the improvement of the business environment needs to give the private economy room for development, how to balance the contradiction - in some areas with a relatively high degree of marketization, such as cultural tourism, which is now on fire.
According to the latest news from the Harbin Municipal Bureau of Culture and Tourism, in 2023, Harbin will receive a total of 135 million tourists, and the city's total tourism income will reach 169.245 billion yuan. The number of tourists received and the total tourism revenue increased by 145.78% and 239.03% year-on-year respectively, changing the previous situation of "traffic does not drive the economy" in Internet celebrity cities.
However, Harbin currently has only more than 30 five-star hotels, and as a tourist city, there is still a lot of room for development in terms of hardware. After Harbin became popular, there have been high-end hotels "flopping". Gao Xiaohua, deputy secretary of the Party Committee of Madier Group, has been paying attention to the changes in the hotel industry, and she predicts that there will be investment in high-end hotels in Harbin in the future. Tourism-related food, housing, transportation, travel, shopping, entertainment and other fields will receive more capital attention, and many merchants on Central Street have raised the salary of emergency recruitment from about 5,000 yuan to 7,000 or 8,000 yuan. "It's better to let the bullets fly a little longer. She said.
In the past, investment relied on the government, but after the explosion of Harbin this time, local enterprises began to move closer to the "business investment" model to attract foreign investment. Song Yaowu is currently the vice president and secretary general of the Harbin Equity Investment Association, and there are feedback from member units that there are investment projects at home and abroad recently.
Harbin Airport ranked 22nd in the country and first in Northeast China in terms of passenger throughput last year, and is expected to rank among the top 20 this year driven by tourism. But now from the airport to the city, except for buses and taxis, there is no rail transit. "In the future, urban rail transit investment will definitely become a hot topic. Song Yaowu believes that personnel, land and other related factors will increase in value, which will continue to arouse the attention of the outside world to Harbin investment.
What he hopes to see is that more capital will pay attention to the scientific research achievements of Harbin universities, realize the integration of innovation achievements and funds, develop good projects, and create better opportunities and platforms, so as to realize the return of personnel and make "going home" a choice for young people.
Source: China News Weekly Magazine Issue 1128 on February 5, 2024
Original title: The unfamiliar "Erbin", the real Harbin
Author: Li Mingzi
Editor: Chen Liting
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