This season's womenswear collection uses high-quality, tactile fabrics that elegantly and subtly express the desire to mingle with the cyclicality of the four seasons. The menswear collection fuses evolving preppy style with Mediterranean summer dreaminess to create a more relaxed and nostalgic atmosphere that evokes the cycle of the seasons.
"For the womenswear collection, we opted for loose, soft, slender silhouettes with high-quality fabrics to create a classic base. The tactile natural fabrics are complemented by crisp white basics, a new interpretation of bohemian style, with values and cultural forms that are different from the past. Enjoy a leisurely and comfortable journey. Ella Soccorsib, Design & Creative Director of ARKET, said.
"ARKET's Spring/Summer 2024 menswear collection follows the relaxed sense of luxury and bohemian spirit hidden in the Mediterranean summer aesthetic. We look to the sleek and smart style of Ivy League clothing in the United States, while combining elements of French workwear, denim and functional clothing to create a casual yet sophisticated wardrobe. Erik Schedin, chief designer of ARKET menswear, said.
The womenswear collection has a slender and lightweight silhouette with a flared or ruffled hem that conveys a natural touch of the fabric. In addition to ARKET's signature fabrics such as shirts, tight knits and woolen knits, this season is also available in strand cut-out knits, silk cotton and crisp sand leathers, creating the perfect balance of fabrics. Natural shapes are present throughout the collection – jewellery takes on the natural appearance of gemstones, tough elements such as tailoring and denim are softened, and round buckles and eyelets add a touch of inquisitive interest to the ensemble.
The menswear collections retain loose silhouettes, with washed reds and blues contrasting with linen and indigo chiaroscuro, and textured pieces in fabrics such as loose knits, suede, corduroy and poplin. In addition to the brand's signature tailoring, simple and practical ensembles are equally eye-catching, with indigo denim shirts and shorts and corduroy cargo jackets providing a wealth of inspiration for everyday wear. This season's menswear collection also includes timeless, seasonal transitional outerwear such as iconic cotton and linen jackets, loose cropped jackets and suede zip jackets, each with a preppy, practical and casual twist that effortlessly creates a balanced aesthetic.
In keeping with the brand's timeless commitment to sustainability, the ARKET Spring/Summer 2024 collection features a selection of high-quality fabrics, including RWS Responsible Wool, Texloop™ Recycled Cotton & Eco-Cotton, ECONYL® Recycled Nylon, Eco-Friendly Cotton, chrome-free tanned and vegetable-tanned leather, and recycled brass.
ARKET's Spring/Summer 2024 collection will be available at Taikoo Li Sanlitun in Beijing, Xintiandi Fashion II in Shanghai, Tianhuan Plaza in Guangzhou, The MixC in Hangzhou, Tmall Mall, JD.com and WeChat Mini Program online boutiques starting in March.
Please go to the official website arket.com, and follow the official WeChat @ARKET official, WeChat video account@ARKET official, Xiaohongshu @ARKET, Weibo @ARKET official, Douyin@ARKET and Instagram@arketofficial for the latest developments.