I'm just curious about what new patriotic postures they will unlock when they make a comeback next time.
On the last day of January 2024, I wrote a month's draft, and today I am a little lazy, so let's write a few sentences. Let's talk about "Patriotic We-Media" such as "War Horse Action" being collectively named and banned by the central media.
It's not accurate to say that the account was banned, I searched for it, and the most popular platforms such as Douyin are indeed gone, but platforms such as video accounts can still be searched - it's just that those "porcelain-style patriotic short videos" that caused controversy before and pointed to the red circular stickers in shopping malls and said that they were Japanese flags have been taken off the shelves, but there are still some others left.
I clicked on it with curiosity, and the result was quite eye-opening - taking the "War Horse Action" named by the central media as an example, the original video theme of this buddy's video was not only "porcelain patriotic", many works are closer to "punishing evil and promoting good", focusing on finding a place to make trouble.
For example, he once advertised himself as a "farmer's son" in a video, "to uphold justice for the people at the bottom and to resist the exploitation of capitalists", in a video, he went directly to a merchant, and as soon as he opened his mouth, he did nothing, and asked the other party: "Why do you sell (goods) so expensive! Do you have a conscience!"
You see, even if the business doesn't post an advertisement for "flattering days", people can still find a reason to trouble you. Did the old man Guo Degang say: "Why don't you wear a hat?"
I think that's the standard picking quarrels and provoking trouble.
It's just that these videos that still exist now and don't rub off patriotic traffic, because without the banner of "patriotism", people with a little normal thinking can smell a strong hooliganism.
Sure enough, take off the noble slogan of "patriotism", and you will find that these people are just hooligans who are looking for fault. Sure enough, Samuel Johnson's words were answered: patriotism is the last refuge of hooligans.
Just like the title that his videos like to highlight, what he wants is the feeling of "punching hard", as for who to hit and how to fight, this can be changed casually, but it is not that important.
However, what is unbelievable is that many of these shoddy and vexatious videos have not been low, and the likes are often tens of thousands, or even hundreds of thousands. Judging from my experience of testing the waters on my not-so-successful video account, with 100,000 plus likes, the number of viewers on the whole network is probably going to exceed 10 million.
In other words, people's videos seem to be clumsy and clumsy, and they accurately grasp the traffic password.
Looking at the background of this type of account, you will find that they are generally backed by a certain MCN company, which means that these traffic Internet celebrities are likely to be products contracted and promoted and packaged by MCN institutions. You see him indignantly bumping porcelain with merchants there, asking people "Why is it so expensive?" and "Do you have a conscience?" "This is Nanjing, not Tokyo!" In fact, these quarrel lines may have been designed before, maybe the assistant will remind him to "shout louder, be more emotional" and so on.
In other words, as the central media has criticized, this is a business - and a very mature business.
When I saw these things, I felt a deep sense of powerlessness at the same time. Because I feel once again that traffic Internet celebrities like "Operation War Horse" are actually not the root of the problem. The root of the problem lies with the audience that contributes traffic to them. Looking at the comments below the video that are more radical than the screams of the Internet celebrity in the video, you can feel that the "War Horse Operation" is actually nothing more than their mouths.
As long as these "roots" are still there, what can we do with the "War Horse Action"? This mouthful of rice is still there, and the capital that treats patriotism as a business is still there, then there will never be a shortage of war horses, war donkeys, and war dogs who use "touching porcelain to love the country" and dedicate their own money.
They will change slightly because of the official beating, but it is just a posture of touching porcelain.
The rest of his life is late, but in the past few years, Internet celebrities who have touched porcelain and patriotism in different postures have died several times.
I'll count it for you:
I still remember that when a certain sound first became popular, there were several "foreigners praising China" numbers. It's really easy for those foreigners to make money, and they send videos every day, "XX (his own country's) railway is not good! China's high-speed rail, awesome!" "It's so happy in China!" Among them, the most famous is about a Russian Internet celebrity named "Volav", who has tens of millions of fans on a certain sound alone. It's really to earn Chinese money to earn softly.
Later, the set of "foreigners love China" also rolled in, and some slightly more complicated videos with the same text began to appear, such as "why are China's security guards so pitiful, they don't have AKs on their bodies" routine, a bunch of foreign foreign mothers first "friendly countries surprised" asked why Chinese security guards don't carry guns, and then they turned around and lamented that the security of the Chinese is much better than theirs. It became a fire again.
Of course, domestic Internet celebrities also caught up on this track at the same time, a Chinese rural sister beauty filter pretended to be a Russian girl, praised China every day with a mouthful of plastic Mandarin, and easily attracted millions of fans, until one day, her video should be a broken filter. It was only once that the work was dissipated.
Then, there was the "Draft Patriotic" video that made a lot of noise the year before last:
"Just yesterday, something happened that made me feel particularly warm in my life, yesterday when I was holding a mobile phone holder and preparing to record a video by the river, there was a JC parked 40 meters away, because we are on the ZC border, across a Yalu River, opposite X Xian ......"
Different anchors, standing in different places, under the same "patriotic" banner, tell the same story of "being protected by border guards", the words are highly similar, and the title has a similar elevation: "We were not born in an era of peace, but in a good country." At the end, it is all a sentence "Give me a like, so that more people can share this touch".
is such a shoddy and inferior video, and it was constantly copied, until it was also the central media and criticized it, and the situation was somewhat reined in.
Therefore, after sorting out these incidents, you should be able to understand why the central media continued to publish articles and attack them when the signs of "porcelain patriotism" first appeared--because this kind of video is too simple to shoot, as long as you are ruthless and open-minded, but anyone who can use a mobile phone, who can't find a round and red sign and call the merchants to say that people are "flattering"? If it is not stopped in time, it is estimated that thousands of imitators will pop up all over the country during the Spring Festival this year, and the business of merchants in various places will not be done.
But how long can a suspension work? The "Patriotic Draft" of the previous year was discontinued, and this year there was a "Patriotic Newspaper", compared with the two, I think that the original "Patriotic Draft" may be better - I mean, no matter how similar the copywriting is, it is good that those Internet celebrities did not toss their own people, and did not find a business to yell and threaten to call the police, so that people's business could not continue. This alone is much better than tossing Zhang today, tossing Li tomorrow, and tossing China's "Qian Sun Li, Zhou Wu, Zheng Wang" ("Zhao" he certainly did not dare to fight), but he did not even harm a Japanese "Tanaka" and "Sato", but he still has to say that his patriotic "war horses" do not know how much better.
Dostoevsky said that my only concern is whether our lives tomorrow are worthy of our suffering today. And I want to say, I'm really scared, a few years later, when people recall today's Chinese popular short videos, they think of all these things. One generation is not as good as the next.
That will make the spiritual world of our generation seem narrow, empty, ignorant and full of anger.
Let us tell posterity that this is not true.
But I know that the reason why the "press patriots" back then were relatively "positive" was not because they were good-hearted, but because their audience was not so angry in comparison. And the reason why today's "war horses" have to roar and attack others is not because they are worse, but because they are now full of anger and just want to find someone who lives better than themselves to come out and fight, and there are indeed many people.
What kind of audience there is, what kind of traffic will there be, what kind of traffic will there be, and what kind of Internet celebrities will flock to it.
When I usually write articles, I often answer questions for readers and friends. But today, I'm really tired and can't figure it out. So I can only ask a few questions:
What's wrong with our audience? Why do people who love to watch videos like "porcelain patriotism" become the majority of public opinion?
Those who watch these videos, what are they thinking, what kind of life do they have, and watching others being harassed because of a false frame, can it really make them so happy?
From looking at foreigners or fake foreigners half-truths and half-truths to praise China, to seeing the patriotism of the draft later, and now watching the "war horses" attack every day to find fault. What makes these "most" aesthetic tastes as low as A-shares?
Please forgive me for asking so bluntly, which may offend some people, but I really don't understand.
Looking at such a flow trend, I feel like looking at the water of the Yellow River rolling eastward, and I can only sigh that "the deceased is like Sifu", but I have long had no energy to change it.
The first month of 2024 has come and gone, and the deceased are like this, reluctant to give up day and night. I wrote for another month. I've often wondered what I'm writing for the whole day. Compared with the tens of millions of traffic of these "porcelain patriots", there are too few people I can influence.
But I guess it's still the same sentence. I'm not trying to convince anyone, I just expect to stay sane in this rolling torrent and not let them change themselves.
I also want to tell all my readers that we can't change the people around us, we just want to be ourselves.
So, maybe some people will laugh at me: you say this because you are jealous of other people's traffic!
Let me clarify again,
For this kind of traffic,
I'm not jealous at all,
I'm just helpless,
Plus contempt.
The "War Horse Operation" planted this time, one thing is certain, as long as the traffic that likes them is still there, this number will reappear in the near future.
I'm just curious that next time, they will unlock some strange new posture to touch the "patriotism", the only hot topic that their intelligence can touch.
End of full text
This article is 3000 words, I'm tired today, and I don't think this topic is worth spending more time on, so let's stop there. Thanks for reading it, like please three times, thank you, good night