Dear readers, have you ever imagined spending a year traveling around the world, traveling through Europe, the United States, Japan, and South Korea, and experiencing exotic customs? However, a recent article by Lu Chen broke the bad news that shocked us: Chinese tourists are leaving Japan, a change that affects not only Asia, but also the global tourism industry. So, how did this change happen, and what are the profound implications?
Japan regrets not being at the beginning, and Chinese tourists no longer love it!
Last night, a chat with a Japanese friend revealed bad news that Japan regretted: Chinese tourists had canceled their travel plans to Japan, adding to the already precarious situation of Japan's tourism industry. What was once a bustling attraction is now deserted, making people sigh: Chinese tourists, why don't you love Japan anymore?
The end of Japan's golden age for tourism: the departure of Chinese tourists has caused a crisis
Japan was once one of the most popular tourist destinations for Chinese tourists. In 2019, Japan received nearly 30 million foreign tourists, nearly one-third of whom came from Chinese mainland. These tourists shop in Tokyo and become the backbone of Japan's tourism industry. Today, however, the scene has changed dramatically. Japanese media stressed that "the key to the future of Japan's tourism industry is still in China".
The departure of Chinese tourists has reverberated around the world: the global tourism industry has lost $130 billion
It's not just Japan, Lu Chen pointed out that recent data shows that even though China has been lifting the lockdown for more than a year, Chinese tourists have not returned. This directly led to a loss of up to $129 billion in global tourism. This wave of departures has not only affected the Asian region, but has also caused concern and concern around the world.
The change of Chinese tourists' consumption outlook: why are they no longer keen on Europe, the United States, Japan and South Korea?
According to Lu Chen's analysis, there are two main reasons for this change. First of all, Chinese tourists no longer look up to developed countries. In the past, Chinese tourists loved Europe, the United States, Japan and South Korea, and felt that it was beautiful and face-saving. However, as more people experience it first-hand, they find that the value for money and attraction are not as attractive as those in the Belt and Road countries, which are more welcoming to Chinese tourists.
Secondly, the self-confidence of Chinese culture has risen, and the national tide has swept in. More and more young people no longer blindly pursue foreign culture, but emphasize their cultural identity through national fashion products. This is not only reflected in daily consumption, but also in travel choices.
Self-confidence, coldness and pragmatism: the consumption concept of Chinese tourists in the new era
This change is not only a change in travel choices, but also a profound change in the perception of Chinese consumers. More and more people realize that instead of traveling abroad in a hurry, it is better to explore the unknown landscapes in China and feel the rich cultural history and folk customs. This Spring Festival, people are more willing to welcome the new year in China.
Looking to the future: The new role of Chinese tourists in the global tourism industry
This change shows the confidence, apathy and pragmatism of Chinese tourists. In the future, it is reasonable to expect Chinese tourists to play a more colorful role in the global tourism industry. This change is not only the choice of Chinese tourists, but also a huge change in the global tourism industry.