2023 is the year of comprehensive recovery of the express delivery industry, and 2024 is a key year for the competition in the express industry to reproduce the "watershed".
The news that the courier brother earned 1.2 million in 3 years sparked heated discussions, and many first-class outlet owners also had a deep understanding, saying that the little brother earned more than himself, and he felt that he was working for them every day.
It's true that it's not easy for bosses in all walks of life these days. How big can an outlet owner do in the local area and where is the ceiling, only by understanding the bottlenecks of the outlets can it help to develop new business.
"Express Observer" found that if in the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, most of the outlets are mainly delivered, and the total annual revenue is easy to estimate. In the prefecture-level city and county-level outlets in the grain-producing areas, it is not surprising that the business is usually tens of millions or more than 100 million.
Take the current situation of most outlets as an example, an average daily dispatch of 10,000 votes of outlets, assuming that the average distribution fee given by the headquarters is 1 yuan, then the daily income of the outlets is 10,000, 3.65 million a year, and the actual peak season may be more than this, excluding the cost of the little brother dispatch fee and rent, vehicles, etc., the net profit per ticket is calculated at 0.15 yuan, and the profit can reach 550,000 yuan a year.
Many people in the industry have calculated that the delivery of general outlets is less than 20,000 votes to achieve the optimal solution of scale effect, and once it exceeds 20,000 votes, the cost of venues, vehicles and personnel allocation will increase significantly, even if it is a co-distribution outlet, the risk will be greatly increased.
If the network delivery is less than seven or eight thousand votes, it often cannot achieve the best cost reduction effect. Of course, this is only from the point of view of delivery, and if the outlets have a considerable pick-up, it is a different matter.
All this is on the basis of the stability of the distribution fee, if the distribution fee continues to decline, even the county outlets that are relatively easy to operate are also under pressure. At the same time, the express delivery industry is no longer like the disorderly competition in the past, and the supervision in all aspects will become more and more stringent, which also means that the cost will continue to increase.
Many people find that the current express delivery outlets are also in a state of polarization, like some grain-producing areas of prefecture-level cities and county-level outlets, still have a strong right to speak, and the investment is often tens of millions of yuan to increase production capacity. Most of the outlets have been reduced to delivery outlets, and the quality of the harvest basically depends on the sky, and these bosses rarely use their brains to think about operational problems.
Of course, there are also some city outlet owners who jump out of the original express thinking, have the courage to operate across industries, invest in hotels, resorts, automobile 4S stores, etc., and basically lose the money earned by luck in the past few years.
After going around, I paid a lot of tuition fees and found that I was the best at the express delivery industry. For most branch owners, it is more reliable to ponder the management direction of the refined operation of the outlets than to invest in areas that they are not good at.
"Express Observer" learned that for the bosses who have achieved tens of millions of dollars, the growth logic is also facing a choice. The common choice of these bosses is to continue to strengthen the competitiveness of the main express business.
For example, Shentong Hebei Gaoyang outlets have ranked first in the local market share for more than ten consecutive years, and the outlets have invested 26 million yuan three times, making profits rise several times. Gaoyang, Hebei Province is a well-known towel industry base in China, with an annual production of 5 billion towels, and 1 out of every 3 towels in the country is produced here.
In order to meet the needs of rapid growth in business volume, Gaoyang outlets made large-scale investments in 2013, 2018 and 2023, with a total amount of more than 26 million yuan. Especially last year, the outlets expanded the site by 5 times, purchased new automation equipment, and increased production capacity by more than 4 times. Compared to before the introduction of automation equipment, the profit per ticket has increased by about 20%.
Also as a grain-producing area, the production and sales of down jackets in Pinghu, Zhejiang Province are second to none in the country. In just a few years, the number of shipments has increased from 60,000 to 200,000 per day, which has increased by more than 3 times. After tasting the sweetness, the outlets spent nearly 10 million yuan to introduce double-layer sorting equipment, which can reach 25,000 votes per hour, saving more than 40 people and reducing costs.
For another example, in Linyi, which is known as the "first city of e-commerce live broadcasting" in northern China, the boss of Shentong outlets has invested 310 million yuan at one time to build an integrated industrial park including express sorting, warehousing, live broadcasting, etc., which only takes 5 minutes from consumer orders to generating logistics information.
Different from other ordinary express outlets, Linyi outlets are also the express exchange platform of Shentong Beijing-Tianjin-Hebei, the three eastern provinces, Jiangsu, Zhejiang and Shanghai. It carries 76 direct automobile transportation lines in more than 20 provinces across the country, and the transportation business covers 80 cities across the country. As soon as the park landed, the company purchased another 167 acres of land and prepared to plan the third phase of the project.
Back to the beginning of the article, many people think that the express outlets are not big, look at the bosses above, it is not small, but this business is promising. It's not that this business is more profitable, but that people in this industry think too little and look for too many opportunities.
There are also some big city outlets, calculating the ceiling of their own business, but if you jump out of the original one-acre and three-point thinking, through the commercialization of the post station, the partnership of the little brother, the refinement of the operation, the consolidation of the original business to improve profits, and the merger of some brother outlets, it is relatively much easier, and it is only a matter of time before the original scale is further expanded.
"Express Observer" found that the larger the scale, the greater the profit, and the critical point of rationalization and control also needs to be explored. Therefore, when your outlets are faced with confusion, don't blindly flee or lie flat, look at the operating logic of your peers, and maybe find the answer you want.