2024-01-30 21:34
Source: Xinhuanet
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"It's not that cars can't afford it, it's that Chinese electric cars are more cost-effective. Recently, on the short video platform, the domestic "three jumpers" have become the "top stream" on foreign streets.
In the video, the American father-in-law turned into a "conspicuous bag" after receiving the "three jumpers" from his Chinese daughter-in-law, and rode around the street to show off, from the light vehicle shape to the magical prompt sound, which aroused the curiosity of the American locals. According to CCTV, since New Year's Day this year, the number of Chinese-made electric tricycles ordered by local consumers in the United States from various e-commerce platforms has continued to soar, and they are privately ordered and shipped to the United States by sea. Nowadays, China's "three jumpers" have become a hot word in the field of foreign trade, why do domestic "three jumpers" "jump out of the sea"? Why do Chinese goods have fans in overseas strength?
A large wave of domestic goods have become the "favorites" of overseas users
In recent years, mainland electric tricycle brands exported overseas have continued to show beautiful report cards. The electric tricycle in the video is from the Xishan Electric Vehicle Industrial Park in Wuxi, Jiangsu Province, and the person in charge of the company said that the factory has been sending cars abroad every day recently, and overseas sales have increased significantly. Two to four percent of the total two-wheeled and three-wheeled electric vehicles they produce each year will go abroad and spread to 70 countries and regions. According to the relevant data released by the company, the electric vehicle brand Jinpeng's electric two-wheeled vehicles, electric tricycles and other products have been exported to more than 60 countries and regions; in January this year, Jiangsu Feimi Automobile Industry Co., Ltd. signed a cooperation agreement with the China Africa Economic and Trade Investment Promotion Association to export 50,000 electric tricycles to Tanzania. At present, electric vehicle companies Yadea, Zhongxing, and Wow have established production bases in Vietnam, Indonesia, and the Philippines, and some companies are preparing to build production bases in Europe. According to the data released by the market research institute Baizhi Fanglu, the global electric tricycle market size is showing a steady expansion trend, with the global electric tricycle market sales reaching 61.86 billion yuan in 2023 and are expected to reach 149.89 billion yuan in 2030, with the Asia-Pacific region being the world's largest market, accounting for about 90.06% of the market share in 2023, followed by the European market, accounting for about 5.14%.
A moving Jakarta-Bandung high-speed rail EMU photographed in Puwakarta, Indonesia Photo by Xinhua News Agency reporter Xu Qin
In addition to the domestic "three jumpers", in the past year, a large number of Chinese elements have become popular overseas. For example, in 2023, China will export 4.91 million vehicles, a year-on-year increase of 57.9%, ranking first in the world for the first time, of which 1.203 million new energy vehicles will be exported, a year-on-year increase of 77.6%. One out of every four exported cars is a new energy vehicle, and lithium batteries and solar cells have also become popular items for global buyers. "Made in China" refrigerators and washing machines have a global market share of more than 50%, air conditioners more than 80%, and the world's largest export scale; China's "new infrastructure" has also gone abroad, and high-speed rail has become a star product of "going overseas" made in China in 2023. In October 2023, the Jakarta-Bandung high-speed railway was officially put into operation, which is the first high-speed railway in Southeast Asia and the first order for Chinese high-speed rail trains to be exported abroad.
At the 134th Canton Fair, foreign buyers learned about information at a smart cat litter box product booth. Photo by Xinhua News Agency reporter Deng Hua
In addition to the boom in the manufacturing sector, the familiar lifestyles of Chinese have gradually entered the overseas life circle, such as online shopping, live streaming and so on. In recent years, the "Four Little Tigers" cross-border e-commerce platform represented by Temu under Pinduoduo, TikTok Shop under ByteDance, AliExpress under Alibaba, and SHEIN, a unicorn company, has become popular overseas; Stores in Canada and the U.S. have opened one after another, and Mixue Bingcheng has also launched a new round of overseas expansion; among overseas cat families, smart cat litter boxes and automatic feeders from China have become "new favorites", and domestic beauty brands, straw tote bags with ancient Chinese craftsmanship, and rice washing shampoo have become products that overseas consumers are vying to buy.
A corner of the cold-water fish breeding base in Tianquan County, Ya'an, Sichuan Province taken by drone Photo by Xinhua News Agency reporter Jiang Hongjing
For example, in 2023, the sales of matcha in Guizhou will exceed 1,000 tons, with an output value of 320 million yuan and an export volume of 400 tons. At present, Guizhou's matcha export volume is the first in the country and the third in the world. "European standard matcha" products have been widely recognized by international consumers. In addition, domestic caviar has occupied more than 60% of the global market, of which the annual output of caviar in Ya'an, Sichuan Province exceeds 60 tons, which is exported to more than 30 countries and regions.
Made in China, Chinese brands highlight the "gold content"
The success of the domestic "three jumpers" in the overseas market is not accidental, one is that the electric tricycle has a super cost performance. The electric tricycle only costs about 10,000 yuan for export freight and customs clearance, and is easy to use, and has a strong adaptability to the narrow streets of European cities and large farms in rural areas of Europe and the United States.
The second is the continuous innovation and technological progress of China's manufacturing industry. China is leading the way in terms of the technical level of electric tricycles. Zhang Xiang, a researcher at the Automotive Industry Innovation Research Center of North China University of Technology, believes that domestic electric tricycles have the triple advantages of low price, good quality and mature technology. In addition, domestic electric vehicle companies will customize production according to local road conditions, such as providing vehicles with strong endurance and less power in areas with good road conditions, and configuring more torque and increasing battery capacity in areas with more complex road conditions.
At present, with the upgrading of the domestic consumer market and the diversification of consumer demand, domestic brands have gradually gotten rid of the low-end and cheap image of the past, and have achieved the improvement of product quality and brand value through product innovation, technological upgrading, industrial structure transformation and upgrading, etc. At a time when the world economy is recovering slowly and international trade is weak, Made in China and Chinese brands can still break through with the help of stable quality, innovative design, precision marketing and other dimensions, sail to the sea, and gain recognition and favor in overseas markets.
The iterative development of cross-border e-commerce has opened up a new channel for enterprises to go overseas
High-quality Chinese goods have attracted attention overseas, which is inseparable from the help of cross-border e-commerce. Overseas consumers can buy thousands of good goods from all over the world by clicking the mouse in front of the computer, moving their fingers on their mobile phones, and sitting at home.
In 2023, Chinese e-commerce will account for half of the top 10 global shopping app downloads. According to third-party statistics, in November 2023, there are three Chinese companies in the top five in the iOS global shopping app penetration ranking, namely SHEIN, Temu and AliExpress, second only to Amazon.
Since 2023, e-commerce platforms such as Alibaba, Pinduoduo, JD.com, and ByteDance have continued to increase their cross-border e-commerce business. Ali launched the foreign trade AI product "Business Assistant", Temu launched the "full custody" model, and JD Logistics accelerated its layout in the field of international supply chain...... In 2023, the import and export of cross-border e-commerce in mainland China will be 2.38 trillion yuan, an increase of 15.6%, and the number of consumers participating in cross-border e-commerce imports will also increase year by year, reaching 163 million in 2023. The iterative development of the cross-border e-commerce business model has simplified the overseas link of merchants, further lowered the threshold for small and medium-sized enterprises to go overseas, allowed foreign consumers to "buy and sell globally", helped mainland products reach all over the world, and became an important driving force for foreign trade development.
Zhang Xiaotao, dean of the School of International Economics and Trade of the Central University of Finance and Economics, believes that the successful "going out" of a large number of Chinese goods is a strong proof of China's experience, Chinese wisdom and Chinese model serving the development of the world economy. What is reflected is China's deep integration into the world, and the world's increasing understanding and acceptance of China's "story" in its own way.
Curator: Liu Juan
Producer: Tang Xinyi
Editor: Sun Hui
Design: Wang Yajing
Proofreading: Zhou Jiamiao