Written by Kaharu
After doing animation and playing with the metaverse
Stephen Chow made another official announcement
Enter the micro-short drama!
This is not a gimmick to rub off on the heat
How accurate is the message?
The first micro-short drama "Golden Pig and Jade Leaf" has been finalized!
It will air in May this year!
Leave a suspense
A certain A-list actress also participated!
It is said that hundreds of millions of fans blogger
Crazy Brother Yang also wants to join the creation?
I have to say
The world of micro-short dramas really has unlimited potential
Now even Xing Ye is eager to try!
Now it's all right
Here comes a heavyweight
It's the turn of the creators of the micro-short drama to be under a lot of pressure......
"Starting today,
Ninety-five-two-seven is your lifelong codename!"
Just yesterday
accompanied by this classic line in "Tang Bohu Dots Autumn Fragrance".
Douyin announced:
has reached a high-quality micro-short drama cooperation with Stephen Chow!
Stephen Chow will be launched exclusively on Douyin
"9527" Short Play Theater!
And Stephen Chow also confirmed the news through a limited-time story on social media.
At the same time, he also greeted everyone warmly on the Douyin account of "9527 Theater".
Regarding this project, Xing Ye said, "Skits are a rapidly developing field of technological innovation and media innovation in recent years. This time, we will cooperate with Douyin in the short drama theater, hoping to bring more joy to the audience. I'm looking forward to this new attempt, and everyone will cheer for it. ”
"9527" with a special meaning
Get to work!
As we all know, the series of numbers "9527" is inseparable from Stephen Chow's works.
In "Tang Bohu Dots Autumn Fragrance", after Tang Bohu mixed into Washington, the subordinates had no name, only a code name, and his code name was "9527".
The phrase "9527 is your lifelong codename, start doing things!" is deeply rooted in the hearts of the people.
In the film "Truant Weilong 2", Stephen Chow plays a police officer, and his number is also 9527.
At the same time, this code name is also Stephen Chow's tribute to his idol Chow Yun-fat. Chow Yun-fat's prisoner number in "Prison 1" is exactly 9527.
The poster of "9527" is also very interesting, and the poster incorporates movie elements such as Yangtze River No. 7, Mermaid, God of Food, and King of Comedy.
And there are a few little details!
A closer look at the gestures of the characters in the poster, combined with the Yangtze River No. 7 squatting on the side, echoes the name of the theater - 9527.
Stephen Chow × Yi Xiaoxing
Two films at once
The first short play work of "9527" theater "Golden Pig and Jade Leaf" will be broadcast in May!
Stephen Chow served as the producer, Yi Xiaoxing served as the producer, and a mysterious first-line actress participated!
Stephen Chow's choice of Yi Xiaoxing to cooperate is by no means for no reason. The bond between the two is more like idols and fans.
At the beginning, Xiang Tai bombarded Stephen Chow, Yi Xiaoxing posted on Weibo, posted a photo with Stephen Chow, and strongly supported Stephen Chow to be the king of comedy no matter what.
And Yi Xiaoxing's work "Never Expected" is definitely an ancient micro-short drama.
This drama is really "Stephen Chow" in style, the nonsensical and energetic painting style, and the fighting spirit of the little people who can't be defeated in the face of life, are all somewhat similar to the style of Stephen Chow's works.
Last year, Yi Xiaoxing's work "Unfamiliar with Life" was released, Stephen Chow said he wanted to watch it, Yi Xiaoxing excitedly forwarded it and said that he wanted to carry a movie theater over.
Now that the two have finally had the opportunity to work closely together, the self-evident tacit understanding will definitely create a lot of sparks~
It's not just celebrities
Crazy Brother Yang may also participate?
Under the Douyin account, many netizens left messages one after another:
What kind of actors will be introduced into Xingye's "9527" theater? This is the question that people are most concerned about at the moment.
Let's take a guess:
According to the poster and the upcoming "Mermaid 2", maybe Lin Yun will make a cameo?
Bai Ke, the actor of the protagonist Wang Da Hammer in "Never Expected", also starred in Xing Ye's "Mermaid", will he also appear here?
......
In addition to speculating about the popular stars one by one, netizens also thought of the recent popular "hundreds of millions of fan bloggers" - Brother Da Yang and Brother Xiao Yang.
As an Internet celebrity with more than 100 million Douyin fans, Brother Yang's live broadcast room has never lacked stars.
But just this month, the brothers made a special trip to Hong Kong to take a group photo with Xing Ye!
Looking back on Xiao Yang's short videos, many of the tricky stalks are borrowed from the movies of the King of Comedy of Xingye.
Brother Xiao Yang also said that Xing Ye is his childhood idol, and many videos do draw on the reversal and tricks in Xing Ye's movies.
Could it be that Brother Yang really wants to cooperate with the idol Stephen Chow?!
Thinking about it from another angle, there is likely to be some newcomer actors and even amateurs in "9527"!
Because Xing Ye is very good at portraying ordinary people in society, the number 9527 also represents the people at the bottom, symbolizing the efforts and bitterness of the little people.
And this "9527" theater is not the only show of Xing Ye, he will be the initiator, jointly unite outstanding young creators, based on the Douyin account of "Director Stephen Chow's works", and directly create content for users.
Look at the bonus outlet
Douyin fully supports micro-short dramas
In fact, Xing Ye's filming of short dramas and staying on Douyin are not a whim, but there are traces to follow. Last year, Xing Ye began to explore the gameplay of Web 3.0, launched the "Moonlight Treasure Box", and is committed to mining excellent short video creators.
Stephen Chow has entered the animation circle again?!"Tang Bohu Dots Autumn Fragrance" will be remade into animation?
Earlier, Xing Ye also flopped Douyin blogger Pai Xiaoxuan, expressing his hope to cooperate with him.
Now it seems that perhaps the original action just paved the way for the official entry into short dramas now.
At present, short dramas have become a new outlet for investment, and just a few minutes of episodes can make the audience feel refreshed, so they are willing to pay.
In this regard, Wuhu once made a detailed analysis of the new outlet of short dramas:
The cost of 500,000 short dramas leverages 300 million box office turnover?!Is it so easy to make money making short dramas?
"You shoot a few more episodes, and we'll watch it at the Spring Festival Gala. This sentence in the comment area of major bloggers is not just a joke, but also represents the welcome of netizens to the micro-short drama.
Obviously, as a mainstream entertainment media, Douyin sees the future trend of micro-short dramas.
On January 18, Douyin held the 2024 boutique micro-short drama "Chenxing Project" and the Spring Festival file press conference. The "Chenxing Plan" announced that it will give financial and traffic support to the creators of high-quality micro-short dramas, and film and television companies, media organizations, MCN institutions and individuals can participate. Creators can cooperate with the program through two major models: joint investment and joint operation, and can receive up to 5 million cash and 100 million traffic support.
In addition, Douyin's 2024 Spring Festival high-quality micro-short drama list was also released at the meeting, and 10 wonderful works will be launched during the Spring Festival, including many popular "film and television IP" derived micro-short dramas such as "Beyond!
In terms of future investment trends, the short drama industry is on the rise, and the current situation is very good;
In terms of the content of the series, there are many good works, such as "Escape from the British Museum", which is popular all over the Internet, "Full-time Househusband Training Plan" starring well-known actor Liu Yun, and "Twenty-Nine" starring Yang Rong......
But there are also some cliché but bonus works, such as the common "domineering president is slapped", "warlord's wife fights openly and secretly" and other cool themes.
These skits are like carved out of a mold, but when they catch up with the good times, the traffic they get is also very different......
But when the entrant is swept to the extreme, this wave will gradually sink down. At that time, the waves washed the sand, and all that was left was a good work that was polished with heart.
Probably because the classics are too deeply rooted in the hearts of the people, some people began to question Stephen Chow's "only remakes" and "Jiang Lang's talents", but everyone may have forgotten that Xing Ye has already reached the peak.
Nowadays, he does not care about fame and fortune, but focuses on exploring and creating in new fields, with this determination, who dares to conclude that he can no longer create miracles?
This time, Xing Ye entered the micro-short drama and brought his own exclusive work, I don't know if this work will shock the industry?
Topic of this issue
Are you looking forward to "Golden Pig and Jade Leaf"?