On January 18th, the "TCL&FIBA Global Partner Renewal Ceremony and Chinese Women's Basketball Asian Games Championship Ceremony" was held in Guangzhou, Frank Linders, Director General of FIBA Media and Marketing Services, Andrews Bifiger, Director of Marketing Department of FIBA, Xu Jicheng, Vice Chairman of the Chinese Basketball Association and Chairman of Shenzhen Basketball Sports, Wei Xue, Vice President of TCL Technology and Chairman of TCL Public Welfare Foundation, Yi Jianlian, former member of the Chinese men's national basketball team, Shang Yongqiang, General Manager of TCL Technology Brand Management Center, Song Danna, deputy general manager of Shenzhen Basketball Sports, Li Ximing, deputy leader of the Chinese women's basketball team, and other guests attended.
Yi Jianlian, a former member of the Chinese men's national basketball team, said at the event that as a member of Chinese basketball, although he has retired, he has never left basketball and believes that Chinese basketball will go to a bigger stage. 7 Chinese Men's Basketball Professional League (CBA) Championships, 5 CBA Regular Season Most Valuable Players, 3 CBA Finals Most Valuable Players, 4 Olympic Trips...... This is Yi Jianlian's legendary career of 21 years. Talking about the deepest memory of the Olympic Games, Yi Jianlian said that the most impressive thing was to participate in the Olympic Games for the first time, and he felt particularly proud to represent the country in front of the world.
The Chinese women's basketball team will play their first qualifying match for the Paris Olympics on February 8 against New Zealand, and France on February 10 and Puerto Rico on February 11. The top three finishers from the group stage will qualify for the Paris Olympics. Yi Jianlian sent a message to the Chinese women's basketball team: "I believe that the girls of the women's basketball team will be able to win at the home of Xi'an and successfully get the ticket to the Paris Olympics." ”
In addition, as a global partner of FIBA, TCL has been working with FIBA for six years since its signing in 2018, and TCL has helped FIBA carry out nearly 20 global events.
In 2024, TCL's journey of globalization continues. In the future, TCL will continue to strengthen the influence of marketing communication with FIBA with top product quality and strength, with a more open attitude, more exciting spirit and more steady pace, promote the increase of TCL product sales and market share, and enhance the global influence of the TCL brand, and continue to help the Chinese women's basketball team, work together to chase a better basketball dream, promote Chinese basketball to the world, and help the development of China's sports industry.