Since the end of last year, the major social media of the World Super League has been invaded by advertisements for party games.
It's either "Dream Star" or "Egg Boy Party", and the two games are hot in terms of buying volume.
It can be called the "chicken war", another peak showdown between the two factories in the game field.
The players are also watching the tiger fight from the other side, hoping that they can roll out more benefits.
However, everyone may not have expected that the battle of party games has been fought from China to Southeast Asia.
It's just that the current winner is not Tencent or NetEase, but a "little-known" Chinese company called Diandian Interactive.
Their game, which is just launched Livetopia :P arty!".
Anyway, as soon as it was launched, it rushed to the top of the list of Google Play, the largest country in Southeast Asia, Indonesia, and the number of downloads was even higher than TikTok, and it dominated the list for several days in a row.
There are also many bloggers on YouTube who have posted game experience sharing and game guides, and they are not small on TikTok.
Shichao also went to check and found that this Diandian Interactive is really not well-known in China.
But when the game goes overseas, they are professional, and they can be compared with miHoYo and Tencent.
In the latest overseas revenue ranking of Chinese game manufacturers, DiandianInteractive even overtook miHoYo.
This time, "Livetopia :P arty!", is a party game specially developed by Diandian Interactive for overseas markets.
After two days of hands-on experience, I will give you a brief summary, this is actually a combination of Sims + party games.
Open "Livetopia :P arty!", first came the wave of conventional face pinching operations.
After that, you'll enter a seaside city called Livetopia, where you can control your character to wander around.
In the game, players can dress up, decorate their houses, and interact with other players to make friends.
You can also raise pets, work part-time to make money, and brush up on your life achievements.
In addition, the main "game within the game" of the party game has several ways to play: Knife Ball, Thrilling Paradise, Knockout, Joker Invasion and Wonderful Night.
For example, the knockout competition is a dozen people parkour together.
Players can also open their own brains and DIY different maps to break through the levels.
After experiencing it, this game is not much different from ordinary party games in terms of gameplay.
However, compared to the Dream Star and Egg Boy Party, Shi Chao felt that "Livetopia :P arty! isn't all about this kind of party mini-game.
One is that there are not many mini-games to choose from, and the attributes of party games have been slightly weakened.
In addition, whether it is playing party games, working part-time jobs or opening a home party, the game currency earned through activities points to places with stronger social and cultivation attributes such as buying clothes and pets.
So instead of thinking of Livetopia :P arty! as a party game, party games are just one part of the overall Sims game ecosystem.
And this game can become popular, not only because there is a big guy behind it, a long time ago, "Livetopia :P arty! already has a user base.
I don't know if everyone feels this way, the taste of this game metaverse is too rushing.
Including the style of the game, the setting that the characters can interact with the scene, and the gameplay of online social interaction between players, it is very similar to the metaverse games that have been in the limelight for a while.
Shichao went to search, but I didn't expect this "Livetopia :P arty! The predecessor of "It's really a metaverse game...
As early as 2021, Diandian Interactive launched a metaverse game called "Livetopia" on Roblox, which can be understood as a map on Roblox, focusing on metaverse sims + virtual socialization.
At that time, it was very popular after it was launched, and at its peak, it had a maximum of 5 million daily active users.
By allowing players to spend money on virtual items such as clothing, houses, and pets, they even made a profit in a short period of time.
Even now, the concept of the metaverse has cooled down like this, according to rtrack.live, as of January 5, there were still 35,000 simultaneous online users of Livetopia in the past 24 hours.
The new game, but with some tweaks to the framework of the original Livetopia, with a new section on party games.
It is precisely because of the previous IP that "Livetopia :P arty! " can be said to be born with a golden spoon.
Millions of YouTube-watched videos about Livetopia
However, party games are not a blank market overseas these days.
More recently, "Egg Boy Party" was launched in several countries in Southeast Asia in September last year, and it also topped the free list in Indonesia at that time.
Earlier, Fall Guys and Among Us were phenomenal games overseas.
Even "Stumble Guys", a "copycat version of Fall Guys" that has been criticized for plagiarism, still makes it popular.
Until now, there are still people posting live broadcasts of games and second creation videos.
To put it bluntly, the gameplay of party games has been verified overseas, and there are not a few people who are good at it.
So those who want to get a piece of the overseas market are also squeezing their heads.
According to data.ai's Game IQ data, there are currently 37,000 unified apps for party games in the global market, and new games are popping up all the time.
But then again, although there is competition in the overseas market, it is not like in China, only the "fight" between the heads remains.
On the contrary, one or two popular models pop up occasionally, and the popularity goes down quickly.
Take the situation of "Stumble Guys" in Indonesia as an example, in September last year, it had already fallen from a peak of 300w+ DAU to 40w+.
"Egg Boy Party" just went to Indonesia, and it is almost half of the DAU of "Stumble Guys".
Therefore, party games have not yet formed a relatively fixed competitive pattern in overseas markets, in other words, everyone has a chance.
If you think about it carefully, domestic party games can hardly do the two big factories of Goose and Pig, so it is not necessarily a bad thing to go to sea instead of rolling in China.
There is more than one company like Diandian Interactive that goes overseas.
Giant Network, which developed "Ball Battle", launched a party game called "Super Sus" in 21 years, and it has also been very popular in Thailand and Malaysia.
If there is enough differentiated content and gameplay, there may be more opportunities overseas.