Longfor Wanda Plaza shopping mall is full of joy. Photo by reporter Ren Zhixia
Consumers purchase cross-border goods at the Huayuan Inland Port Bonded Exhibition and Experience Center. Photo by reporter Meng Ting
On January 27, in Wanshui Market, Jinyuan District, Taiyuan City, citizens were buying fruits. Photo by reporter Ruan Yang
Consumers take advantage of their lunch break to get their nails done. Photo by reporter Gao Wei
Editor's note
The Spring Festival is approaching, and the flavor of the year is getting stronger. People's perception of the taste of the New Year often starts with buying New Year's goods. Shopping malls, supermarkets, flower markets, farmers' markets, large bags and small bags to buy New Year's goods. Cinemas and tourist attractions are also full of laughter and laughter of many parents taking their children to play. The housekeeping market is extremely hot, and the courier brother shuttles non-stop...... Times are changing, and the scenes are constantly being renovated, but the charm of the customs has not diminished.
Offline is booming. Merchants launch various promotional activities to attract consumers to shop and increase sales through discounts, full discounts, giveaways and other forms. Some businesses have also launched customized and personalized services to meet consumers' needs for health, quality and characteristics.
It's all about online. With the popularization of e-commerce platforms and the improvement of the logistics system, more and more consumers choose to buy New Year's goods and goods they need online. Online shopping is not only convenient and fast, but also can enjoy more discounts and personalized services, and the rise of cross-border e-commerce has made "shopping all over the world" no longer a dream.
The Spring Festival is the most important festival in Chinese culture, and it is also the traditional peak season for consumption. We have seen that the Spring Festival market has been continuously enriched and innovated, and people's consumption has also changed, not blindly "hoarding", but more inclined to "seeking quality", which is not only a ritual, but also an experience, both tangible and intangible. We need to "add another fire" to this peak season and stimulate potential consumption.
Housekeeping orders are lined up before Chinese New Year's Eve
"Neighbors, recommend a cleaner to everyone. It's a good job, and it's not expensive. Approaching the Spring Festival, Wang Xiaopeng, a young man born in the 90s, saw this message in the community's WeChat group and immediately dialed the master's phone, but was told that he needed to queue up for 5 days later. He then searched online and found a number of housekeeping companies to consult, and found that they all had to queue up to make an appointment.
"In previous years, customers have been calling one after another, and this year, customers have been making appointments to request door-to-door service before New Year's Day, and it is on the rise. Now all employees of the company are working overtime. It is estimated that the order will not be completed until Chinese New Year's Eve, mainly cleaning the house, cleaning the glass, and scrubbing the range hood. On January 28, Zhou Quanyou, general manager of Shanxi Red Vest Group Co., Ltd., told reporters that the housekeeping service before the Spring Festival this year started early and the popularity rose rapidly. Compared with previous years, the service group is still relatively concentrated, entering a community, and many customers are waiting. Moreover, the company's service scope is getting wider and wider, including customers from Gujiao, Lou Fu, and even Shijiazhuang, Hebei Province.
The Spring Festival is approaching, the reporter visited the Taiyuan housekeeping market and learned that the whole house cleaning, glass cleaning, clothing storage and other home service orders have increased significantly, especially cleaning services, and the market demand is strong. Some domestic workers said that they need to work overtime before the Spring Festival, and they need to communicate with their employers in advance about their needs and arrange their time. Due to the shortage of domestic service personnel, some domestic service companies have started to increase wages and benefits while improving the quality of services to win more consumers.
High standards and high-quality services have become a common requirement in the housekeeping market. For example, customers' requirements for cleaning services are becoming more and more refined and personalized, and some customers also hope to have more refined services such as storage and sorting, which requires higher the ability and quality of housekeeping staff. Zhou Quanyou introduced that in the face of the peak season of the housekeeping market, the company started early, prepared early, trained early, and arranged early. The first is to recruit gig workers for training in advance, and try to let employees celebrate the New Year on the spot. The second is to improve the treatment, refer to the practice of previous years, and reward red envelopes on the basis of double salary. The third is to take multiple measures at the same time, and the company's staff also go deep into the front line, do urgent things, ensure supply, and ensure service quality.
In the face of the huge consumer group before the Spring Festival, practitioners are more needed to improve the quality and efficiency of housekeeping services. According to the analysis of industry experts, the increase in consumer demand for housekeeping services shows that everyone is more willing to choose professional services to meet their needs when economic conditions permit, and it also represents the development direction of professional and high-quality housekeeping services.
Reporter Yan Jie
The vitality of "beautiful consumption" continues to be released
The atmosphere of the New Year is getting stronger and stronger. As the saying goes, the New Year has a new atmosphere, and the "New Year's three-piece suit" of hairdressing, nail art, and eyelash beauty has become a new ritual for consumers to welcome the New Year, and the vitality of "beautiful consumption" continues to be released.
On the morning of January 20, Gong Xin came to the Dongtian Styling Salon, located in Xinzhou City, ready to make a new hairstyle for the Chinese New Year. Just after 10 o'clock, the store was already full and needed to wait for a seat. "After New Year's Day, it will gradually enter the peak period, and now when there are still few people, after a while, we estimate that we will need to perm and dye the hair of multiple customers at the same time. Applejack, the hairstylist at Higashida Styling, said. Gong Xin told reporters that she came to do her hair in advance this year to avoid the peak period, during which some hairdressers will not even provide basic trimming work.
Approaching the Spring Festival, consumers are not only willing to spend time shopping around and making appointments, but also willing to spend a lot of money just to make themselves "beautiful for the New Year". The reporter visited a number of hairdressing shops and found that the price of hair cutting ranged from 30 yuan to 200 yuan, and the price of perming and dyeing hair ranged from a few hundred yuan to thousands of yuan. Gong Xin said: "I came to Xinzhou from Taiyuan to find Ajie for protein correction to make the hair smoother and straighter, although the price of 400 yuan is a bit high, but it is also worth it for the Chinese New Year." ”
In addition to perming and dyeing hair, nail and eyelash art are also very popular. "Now we have entered the 'Spring Festival stall' of nail and eyelash art, and you need to make an appointment one week in advance. We are open every day from 10:30 in the morning and until 10:30 in the evening. The staff of One ONE Nail and Eyelash Studio told reporters that as the Chinese New Year approaches, guests prefer red, dragon elements and other styles of nail art, and the hand-painted "Meng Dragon" takes a long time, requires the nail technician's painting skills to be high, and the fee is relatively higher.
Many young people who want to be delicate and efficient, and want high cost performance, choose to be self-sufficient - "DIY nail art" has become a favorite of young people. Consumers buy nail polish, nail lamps, functional glue, tempered seals, etc., and can be their own nail technician at home for about 100 yuan. According to data, since New Year's Day this year, the takeaway sales of nail polish, nail polish remover, and nail light in Meituan have increased by 106%, 87%, and 490% year-on-year, respectively. In addition, the variability of style, inexpensiveness and ease of operation are the main selling points of wearing nails, which are also loved by many consumers.
Gao Wei, reporter of this newspaper
The mall is full of "dragon elements"
The red lanterns, the red "full reduction" posters, the complete sets of New Year's gift boxes, New Year's decorations and other groups are new, and the "taste" of the year is instantly coming. On January 25, the reporter found in major shopping malls and shopping centers that many shopping malls had hung up the characteristic signs of "New Year's goods" at the entrances of many shopping malls, and the "buy, buy, buy" mode in front of the store stalls was hotly opened.
At 6:30 p.m., walk into the provincial capital Longhu Wanda Plaza, far away, neon lights flashing, the festive decorations in the mall are dazzling, "Dragon Fortune Head", "Year of the Dragon", "Golden Dragon New Year" and other blessings can be seen everywhere, the Year of the Dragon ornaments set up on the door of each business add color to the festival atmosphere, many goods regardless of appearance or packaging, are cleverly integrated into the unique elements of the Year of the Dragon, the citizens step on the cheerful New Year background music, select New Year's gifts.
"In order to let the public feel the strong festive atmosphere, after New Year's Day, the mall began to decorate to fill the New Year's atmosphere!" said a staff member of the mall.
"The dragon was originally a traditional Chinese mascot, and now in time for the first Spring Festival after the epidemic, which is the Year of the Dragon, I want to buy some small items to decorate my home. Ms. Wang, a citizen who was shopping, said happily.
The reporter visited many shopping malls such as Wangfujing, Maoye Tiandi, and North America Xintiandi in the provincial capital and found that the Year of the Dragon couplet, Dragon Year hanging ornaments, and Dragon Year sweatshirts have become popular commodities, and many merchants have sold out of stock. All kinds of products with the word "dragon" in their names firmly occupy the C position. The auspicious Year of the Dragon couplet, the lucky character of the Year of the Dragon, the exquisite and unique Year of the Dragon flowers, the joyful Red Envelopes of the Year of the Dragon, and the cute and cute dolls of the Year of the Dragon...... The price ranges from more than 10 yuan to 100 yuan, which is affordable and popular.
In the consumption of New Year's goods, young people have become the main force. Xiao Li, who has just joined the work, works in a public institution, and has placed a lot of orders for pendants, ornaments and bronzing red envelopes for the Year of the Dragon in the past few days. Some young people have taken a fancy to traditional intangible cultural heritage handmade products, such as honeycomb paper dragon dance decorations, and Xiaolonggong lanterns with bamboo shelves and cotton cloth. Major gold brands have also launched items with "dragon elements", such as "jelly enamel heart dragon" pendant and "Hello Kitty" small milk dragon beads...... The public's purchase enthusiasm has skyrocketed. "Recently, we have seen a wave of sales peaks, after the launch of the 'Baofulong' transfer beads, which are especially popular with young ladies. Chow Tai Fook staff introduced.
In addition, various supermarkets have simultaneously launched activities such as New Year's points redemption and Spring Festival card purchase rebates to increase stickiness with consumers. In addition to offline, major shopping malls have also displayed their promotional logos for the New Year's Festival on their own video accounts, official accounts, and mini programs, and launched their own New Year's Festival special areas and big promotions.
Reporter Ren Zhixia
The flower and fruit market is hot
The Spring Festival is approaching, and the flower and fruit markets in the provincial capital have ushered in the peak sales season.
The first to be lively are the major flower markets. All kinds of New Year's flowers and plants, the stores are fully stocked. On January 23, in the Longteng Flower Market in Jinyuan District, Shanxi Flower Trading Center, there was a lot of traffic and crowds. In the market, pots of phalaenopsis, alpine rhododendrons, longevity flowers, etc. bloom one after another, and the colorful flowers bloom delicately, so that the citizens who come to buy flowers are dazzled. "Putting some plants in the house during the Chinese New Year makes it look vibrant. Ms. Ren, who came to buy flowers, said. "Since entering the wax moon, there have been significantly more people in the market," said a salesperson at the scene, "buying some blooming flowers to decorate the room in advance has gradually become a New Year's custom for everyone to celebrate the Spring Festival." In addition to local flowers, merchants have also introduced special flowers...... The colors are bright, the appearance is beautiful, and the main theme is good.
Compared with potted flowers, which are loved by middle-aged and elderly people because of their long flowering period and repeatable viewing, fresh-cut flowers with richer colors and more diverse forms are more popular among young people. "Lilies, peonies, and roses are all fresh cut flowers in season, and if they are well maintained, the flowering period can reach half a month. In the wholesale market of flowers in the west lane of Changzhi Road in the provincial capital, Mr. Yang, the owner of the flower shop, said. "Everyone is now talking about cost performance, hyacinths, tulips, daffodils and other bulbous flowers because of the convenience of breeding, long flowering period, more and more popular among young people, this year's hottest is the bulbous flower vermilion red, the flowers are in full bloom, 'destined to be red' such a good meaning makes people like it very much. Ms. Zhang, the clerk, introduced.
The fruit market is less crowded than the flower market, but the sweet smell of fruit fills the air with large trucks coming in and out from time to time, and the shops are preparing for the upcoming peak sales season.
On January 24, in the southern fruit market of Taiyuan, a citizen, Ms. Xue, a citizen, struggled to carry three large boxes of citrus onto the electric car, and her slightly red cheeks were full of excitement: "The Chinese New Year is coming, and the whole family gathers together, of course, we must prepare more fruits." "In the market, there are still many consumers like Ms. Xue who move out with large bags and small bags. The staff at the market said that the peak sales of fruit would have to wait a few more days, but the flow of people has increased significantly in the past few days.
In addition to popular varieties such as apples, pears and citrus, imported fruits such as cherries and kiwi fruits are becoming more and more commonplace. The owner of a fruit shop on Taoyuan South Road in the provincial capital said that sales of imported cherries, Sunkist oranges and prunes were all good.
Reporter An Xiaoyi
"Living in the landscape" with fire sojourn tour
During this year's Spring Festival, "travel for the New Year" has become a popular option, and the peak of advance booking comes earlier than in previous years. From the 30th to the 8th day of the Chinese New Year's Eve, including hotel and homestays, attraction tickets, transportation, etc., bookings are booming, and online platforms and local businesses are launching various policies to benefit the people to stimulate consumption vitality.
This year's Spring Festival holiday is longer, many people began to consult two months in advance, especially after the New Year's Day, the number of major travel agencies in our province has increased by more than 3 times than usual, and consumers are more concerned about the warm climate, unique humanities, and the advantages of scenic spots. Outbound travel is more popular with tourists than domestic travel, with a difference of nearly 1 times the number of inquiries between the two, and under the incentive of the visa-free policy, Thailand, Malaysia, and Singapore have become the most popular destinations for Shanxi people, followed by Japan and South Korea, and many people in Australia, New Zealand, Bali and other places have also chosen. The number of family tours, parent-child tours, and group tours by relatives and friends is relatively large, accounting for 70% of the total number of travelers, and from the perspective of age structure, the post-80s generation is the main consumer group. The consumption trend of "north-south crossing" is obvious, and the popularity of "Erbin" is still unabated, and Sanya, Yunnan and other places also provide more choices for northern tourists to spend the winter.
It is worth noting that the way to travel during the holidays and travel for the New Year is becoming more and more popular. Comfortable and beautiful natural environment, novel and interesting cultural experience...... The longer travel time of the "sojourn" route has become a new hot spot in the Spring Festival tourism market this year.
"Every year at this time, the family goes to the warmer places in the south for a while. Ms. Liu, a citizen of Taiyuan, told reporters that at the end of each year, her family will meet for a vacation, and it is also an annual family gathering. This year, I am going to Tengchong, Yunnan Province for a vacation.
Mr. Zhao, who has been in Haikou for three years, likes the feeling of "facing the sea, spring flowers blooming", when the cold wind and snow in the north are falling, Hainan is still warm as spring. He said that the experience of living in Hainan is very good, and the climate and cost of living are the main reasons why he chose to live in Haikou.
"When 'living in the landscape' gradually becomes a way of life, sojourn fever naturally becomes a trend. Li Gaochao, assistant general manager of Shanxi Baohua International Travel Service, said that the three-in-one lifestyle of "holiday + festival + travel" is popular, and the travel needs of tourists are becoming more and more refined, and the products of "novel + personality + high service" are easier to promote orders, "A variety of products during the Chinese New Year's Eve and the third day of the Lunar New Year were sold out on the 3rd day of the launch, and it is expected that the number of tourists during the Spring Festival this year will increase by 200% compared with last year." "During the peak travel period, the price of air tickets and tickets has increased by at least 10% compared with usual, and the overall price of the product will fluctuate to varying degrees, but it is basically within the acceptable range of passengers.
Reporter Zhang Ting
Rich variety "buy global" is more convenient
"There is a wide variety of liquor, including red wine, white wine, beer, sake, etc., to satisfy all kinds of people. On January 25, Wang Hui, who works in a state-owned enterprise in the provincial capital, said that he usually comes here to shop, and walked into the Luganghui Import and Export Commodity Shopping Center in the Taiyuan Wusu Comprehensive Bonded Zone, as if he had walked into an overseas shopping mall. Health products from Australia, cosmetics from South Korea, leather goods from Italy, beer from Russia, coffee from the Philippines...... Here, everyone can enjoy the joy of "buying the world".
Approaching the Spring Festival, the reporter saw in the Taiyuan Wusu Comprehensive Bonded Zone that the supply of imported goods from Japan, South Korea, Russia, Germany and other countries is very rich, and there is an endless stream of people shopping here. The reporter also found that the retail price of imported goods in the exhibition area is significantly lower than the price of domestic counters, and some goods have preferential activities. For example, the price of a cleansing balm counter from abroad is more than 300 yuan, which can be nearly 100 yuan cheaper here. "There are many kinds of imported goods here, and the prices are cheap, although this exhibition area is far away from the city of Taiyuan, but you can buy the imported goods you want at a relatively cheap price by driving for half an hour. The most important thing is that it is credible, and you don't have to worry about buying a fake. Song Xiaojuan, a resident of the provincial city who came to buy imported goods, said.
"In recent years, I can feel that the number of imported goods around me has increased significantly, especially in Southeast Asia, not only there are more specialty stores for imported goods, but some large supermarkets have also opened separate sections for imported goods, and the variety of imported goods is also richer. For different types of goods, everyone's willingness to consume is also different. For example, I tend to buy imported daily necessities and cosmetics, and sometimes I buy snacks that I haven't seen or eaten in other countries. Liu Xia, a primary school teacher who lives in Xiaodian District, said.
The reporter learned that the Luganghui Import and Export Commodity Shopping Center brings together more than 10,000 kinds of consumer goods from more than 30 countries and regions such as Russia, the United States, the United Kingdom, France, Germany, Australia, Japan, South Korea, Thailand, etc., covering all areas of daily life such as eating, drinking, playing, entertainment, use, transportation, and housing, to meet the consumption needs of all kinds of people, and through the O2O convenient service combining "online + express" and "offline + express", so that people can enjoy the convenience of "buying the world" without leaving home.
With the continuous upgrading of the consumption structure, more and more imported goods have become more and more convenient to enter the daily life of the people.
Reporter Meng Ting
(Editor in charge: Chu Jialin, Ma Yunmei)