According to Nikkei Chinese, Honda China headquarters director Igarashi Masayuki said in an interview: The Chinese market will carry out large-scale personnel optimization, the main reason is that in 2024, the market will be dominated by new energy transformation and price wars, including hybrid fuel vehicles with limited profits, to use the existing profit model to survive before the company is fully electrified.
It's difficult, it shouldn't be able to get around, not only Honda, judging from the sales in 2023, Toyota and Nissan's domestic performance is also on a downward trend. Correspondingly, the sales of new energy in the domestic market have continued to soar, with a market share of more than 30%, and almost all mainstream domestic brands have sold out.
We won't talk about the slow transition to electric drive in Japan. Judging from the planning of several companies, the recently unveiled new energy concept cars will be mass-produced after 2026, and will be accompanied by a large number of cockpit, intelligent driving and battery technologies, and some of them can even break the 1000 km mark. However, the question is, in the face of the rapid transformation of the domestic market, how can Japanese automakers remain competitive until competitive new energy vehicles are launched?
Deeply cultivating the fuel market and improving product competitiveness and operational efficiency is indeed one of the most pragmatic approaches. Among Chinese brands, Chery has proven its implementability, and Chery's new energy sales in 2023 are relatively average, but it still sets the best record in history, mainly driven by the growth of traditional fuel vehicles, after all, fuel vehicles still have a large user group and occupy a dominant market position.
According to the general statistics of the car gentleman, in January this year, no less than 10 car companies chose official reductions or subsidies, so after the optimization of personnel structure and the improvement of operating cost control capabilities, will Honda China follow up the price war?