Huawei's "Hongmeng Zhixing" led by Yu Chengdong pressed the accelerator button, and in addition to the question world and the wisdom world, it will also make its debut this year in the "enjoyment world" and "proud world".
According to media reports, on January 26, Yu Chengdong, Huawei's Executive Director, CEO of the Device Business, and Chairman of the Intelligent Vehicle Solution BU, attended the Supply Chain Conference of Huawei's BAIC Smart Vehicle Project.
The cooperation between Huawei and BAIC has long been a well-known fact. As early as the end of November last year, at Huawei's all-scenario press conference, Yu Chengdong personally stated: "The products of the two "worlds" of BAIC and JAC are already in the process of development. ”
At the same time, Huawei has successfully applied for the Xiangjie brand trademark and transferred a number of "STELATO" trademarks to BAIC BJEV in Class 12, and the transfer/transfer application has been approved. Combined with a series of action news, the "world" created by Huawei and BAIC New Energy is likely to be named "Enjoy the world".
At present, Huawei and Cialis have jointly built AITO, Chery and LUXEED Zhijie, and STELTO Xiangjie in cooperation with BAIC, it can be said that the "circle of friends" of the smart car model is rapidly expanding and its strength is becoming stronger and stronger.
300,000 executive-grade pure electric cars, or launched in April
In August last year, BAIC Blue Valley issued an announcement saying that in order to further deepen cooperation, BAIC New Energy will carry out intelligent cooperation with Huawei Terminal Co., Ltd. on the basis of the existing strategic cooperation with Huawei Technologies Co., Ltd., and the first model is positioned as a high-end intelligent pure electric car. In order to meet the design and production needs of the new model, the existing BE22 platform will be upgraded, and the upgraded BE22 platform products will be produced by the Beijing high-end intelligent ecological factory.
In December, BAIC Blue Valley executives revealed: "The brand pricing of the cooperation with Huawei Zhixuan will be higher than that of the JiHu brand, the product line does not have much intersection with the existing products of Jihu, there will be a difference in price, Huawei is responsible for the sales channel, and the first product will be launched in 2024." ”
Therefore, the cooperation model of Xiangjie is not much different from that of Wenjie and Zhijie, in which OEMs are responsible for production and manufacturing, while Huawei is responsible for vehicle design, intelligent driving, intelligent cabin, software and hardware core architecture, quality control, channel network and other aspects.
Judging from the camouflage car exposed on the Internet, the positioning of the first product in the world seems to be higher than that of the Zhijie S7 that has just been released and listed, and it is rumored on the Internet that it is positioned as a high-end executive sedan, not only the vehicle size is larger than the Zhijie S7, but the headlights also use the same family-style design language as the Zhijie S7, and the rear through-type taillights are the same as the M9.
As we all know, Wenjie M9 is currently Huawei's "Hongmeng Zhixing" high-end flagship, with the starting prices of the extended range version and pure electric version being 463,800 yuan and 539,800 yuan respectively.
At least in terms of exterior design, the positioning of Xiangjie is closer to that of the M9. In addition, the car is still equipped with overhead lidar, equipped with Huawei ADS high-end intelligent driving system, the interior is still familiar with the Hongmeng intelligent cockpit style, elliptical steering wheel, central control large horizontal screen, dual 50W wireless fast charging, solid wood and leather everywhere, electronic pocket design, to be honest, there is nothing new, but it meets the aesthetic preferences of users of all ages.
Whether it is the size of the vehicle or the positioning, the price of the first executive car created by Huawei and BAIC is likely to be in the range of 30-400,000 yuan, and it is speculated that it will be officially announced during the Beijing Auto Show in April this year.
Zhijie S7 production capacity is in trouble, and Xiangjie is expected to catch up?
Although Huawei's circle of friends is expanding at an accelerated pace, it is worth mentioning that the performance of different partners is also different. On the one hand, the sales volume of Wenjie continued to grow, and in January this year, it won the first place in the sales of new power brands in the Chinese market for two consecutive weeks, surpassing the ideal; on the other hand, Zhijie S7 has not been delivered for a long time, and the popularity and public opinion have an adverse impact.
There is also a public document from the user who placed the order, saying that the delivery link of the Zhijie S7 has frequent problems, the vehicle cannot be delivered within the commitment period, and the order delivery sequence is particularly chaotic. Chery did not respond to this, and Huawei said: "The factory is working at full capacity to ensure high-quality delivery." ”
According to media reports, as of January 20, Chery's intelligent network super factory in Wuhu, Anhui Province, is still in the trial production stage, with less than 10 vehicles off the assembly line in a single day.
With the production capacity of new cars in trouble, the hope of large-scale delivery of Zhijie S7 years ago is becoming more and more slim. Although Huawei's "Hongmeng Zhixing" has launched a compensation plan for delayed delivery, with a subsidy of 200 yuan per vehicle per day and a cap of 10,000 yuan, there are still many new users who choose to refund their orders.
And after the year, once it enters the time node of the announcement of the first product of Xiangjie, both are Huawei"Hongmeng Zhixing" high-end pure electric cars, and Xiangjie relies on the advantages of larger size, it will not cause a certain impact on ZhijieS7, after all, the two cars are basically the same in terms of intelligent driving and intelligent cabin, and the price is also very close.
The battle over Huawei's "Hongmeng Zhixing" car, there is not much time left for Zhijie S7 to hurry up and deliver.
Finally, in addition to the first executive sedan of BAIC Xiangjie to be released in the first half of this year, the first SUV model of "Aojie" jointly created by Huawei and JAC in the second half of the year will also be officially unveiled. Similarly, this year's M5 and M7 series models will also usher in a facelift, and Huawei's "dumplings" are getting faster and faster, and consumers' choices are becoming more and more abundant.