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Abstract: With the arrival of 2024, the marketing industry will usher in a series of new trends and challenges, including the development of artificial intelligence, the wide application of visual search, and the diversification of influencer marketing methods. In this era of change and competition, marketers need to take creative thinking as their motto and actively adapt and respond to new challenges.
According to the report. Traditional advertising campaigns are no longer able to meet the needs of consumers, and brands need to build connections with consumers by delivering truly valuable messages and experiences. Customer service and internal communication on social media will be more important, and brands will need to provide personalized solutions to meet consumer needs and enhance user stickiness.
With the rapid growth of social media platforms, the way people buy goods is also changing. Social commerce allows users to buy products directly through social media platforms, bringing more sales opportunities to brands. Brands need to adapt to the trend of social e-commerce and use social media platforms to carry out precision marketing and improve user conversion rates.
The popularity of audio content is on the rise, and brands can attract attention by launching their own podcast episodes. Brand podcasts can convey brand values and voices in the form of stories, strengthening brand image and user loyalty.
Influencers have become an important tool for brand promotion. But it's no longer enough to rely on influencers, brands need to build long-term relationships with influencers to create more attention and user engagement through in-depth collaboration.
By creating a community of brands, brands can build a closer connection with consumers, facilitating interaction and communication between users. Brand communities can be a great source of brand loyalty, providing personalized service and product recommendations that enhance the brand experience.
Micro-blogging will also become a new type of promotion. Microblogging is a short, concise form of content that delivers your brand's core message in a short amount of time. Brands need to increase brand awareness and exposure by creating interesting and compelling microblogs that attract users' attention and retweets.
The application of artificial intelligence in marketing will also become more and more widespread. Through AI technology, brands can achieve more accurate user analysis and personalized recommendations to provide a better user experience. AI can also play an important role in customer service, increasing customer satisfaction and loyalty through bots, automated responses, and more.
Users are increasingly reliant on social media platforms, which can generate additional revenue by offering subscription services. Brands can increase brand revenue by offering unique and high-value subscription content that entices users to pay for subscriptions.
With the rise of self-media and the rise of content creators, brands can work with creators to promote products and services through creators' influence and fan base. This type of collaboration can help brands create a more authentic and intimate connection with their target audience.
With the advancement of technology, people can find products that interest them by taking photos or uploading pictures to search. Brands need to optimize their product images and descriptions to increase visibility and conversions in visual search.
Customer obsession will be at the heart of marketing. Brands need to have a deep understanding of customer needs and provide personalized services and solutions. By building long-term relationships and responding positively to customer feedback, brands can increase customer satisfaction and loyalty, leading to continued business growth.
Excerpts from the report are set out below
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