On January 29, the 9th Bosch Smart Mobility Innovation Experience Day was held at the Guangde Test Plant with the theme of "Shaping a New Era of Intelligent Mobility". This is the first appearance of Xu Daquan, President of Bosch China, and the first public appearance of the senior management of Bosch Intelligent Mobility Group since its establishment.
"Five vertical and nine horizontal": regard technology as the "Ninth Five-Year Supreme"
As of January 1, 2024, the Bosch Automotive & Transportation Technology business will be reorganized under the name "Bosch Smart Mobility Group". The new business unit and branch structure includes e-bike systems, electric drive systems, intelligent mobility aftermarket, automotive electronics, powertrains, vehicle motion intelligent control systems, intelligent driving and control systems, Bosch engineering technology (including commercial vehicles and off-highway systems, Keguangrui engineering technology), ETAS, two-wheelers and sports vehicles, vehicle platforms and services, and vehicle software services.
President of Bosch China
Dr. Daquan Xu
At the same time, the Board of Directors of Bosch Smart Mobility Group China was established to oversee the management of relevant business units and teams in China. At present, Bosch Smart Mobility Group has more than 35,000 employees and 24 production bases in China, with sales of more than 100 billion yuan.
Chairman of the Board of Directors of Bosch Smart Mobility Group China
Wang Weiliang
In the face of technological changes such as electrification, E/E architecture, and software-defined vehicles, Bosch has restructured and restructured its business with the aim of creating cross-domain solutions more efficiently, serving existing and new customer needs quickly and flexibly, and facilitating further business growth. Bosch will further take root in China and help China's automotive industry enter a new era of intelligent mobility with innovative and intelligent solutions and services.
Wang Weiliang, President of the Board of Directors of Bosch Intelligent Mobility Group China, said that Bosch has been moving forward in a low-key and pragmatic manner for 138 years, never exposing itself and rarely going to the forefront. Bosch has always positioned itself as "empowering OEMs" and "the people behind every OEM", which is preferred by all partners. Although Bosch is an all-rounder and has the ability to build its own cars, it is "willing to be the person behind the vehicle company". "Bosch is not the champion, the champion is the user. Bosch Smart Mobility has established a new board of directors, but Bosch promises never to build a car and never be a competitor to the whole vehicle. Huawei is already in fact involved in the creation of cars and is forming its own car brand. Wang Weiliang said, "All Huawei models are led by Huawei. Bosch is different, Bosch is an enabling automaker. All models of OEMs are supported by Bosch. ”
Everything Bosch does is based on technology. Wang Weiliang said that our business transformation map, the full-stack technology structure of the future automotive industry, can be summed up as "five vertical and nine horizontal", five around the business block (domain), nine levels are different levels from technology to market. There are two links that surround the industry. The underlying intelligent hardware to the second-level semiconductor sensor, to the embedded electronic control unit, to the computing unit, the operating system, the application software, the operating system back-end interface, to the service, and then to the commercial solution. The five blocks (domains) mainly refer to the direction of the five industry classifications. For example, intelligent driving assistance, sports intelligent control, energy and power, body & comfort, and infotainment. Around the five blocks (domains), two rings hold the industry together. After 5, 10 and 20 years, the "five vertical and nine horizontal" will also become the most classic technical diagram in the industry, which will once again prove Bosch's worship of technology. Wang Weiliang said that the "five vertical and nine horizontal" alludes to China's "Ninth Five-Year Supreme", which shows what kind of height Bosch puts on technology.
Full-stack hardware and software capabilities and a flexible product portfolio
In the era of software-defined vehicles, software can not only create the driving experience of future mobility, but also change the way vehicles are engineered and developed. Bosch is accelerating the creation of solutions at all levels from the product application side to the operating platform, and flexibly provides products that integrate software and hardware or decouple software and hardware according to customer needs. At the Smart Mobility Innovation Experience Day, Bosch showcased its vehicle motion control system, parking software solutions, the third-generation multi-function camera evo version, and software factory solutions developed by local teams.
Driven by trends such as software-defined vehicles, electrification, and drive-by-wire, smart chassis is ushering in new opportunities in a number of areas, including cross-domain convergence, software deployment, intelligent actuators, and user experience. In order to better meet the market demand, the new vehicle motion control system developed by the Bosch team in China is a software and system solution that completely covers the vehicle freedom motion management, and coordinates the control of all vehicle motion actuators, such as braking, steering, power, and suspension. It opens up a whole new ecosystem with new approaches to development, system integration, and services, flexible deployment, and an open architecture that supports the integration of third-party actuators.
At the Smart Mobility Innovation Experience Day, Bosch Intelligent Cornering Assist was unveiled for the first time. As another innovation of the vehicle dynamic control module, the system can apply braking and driving force in different directions to the four wheels of the vehicle through sensor signals such as wheel speed, yaw angle velocity and acceleration, relying on precise algorithms, so as to generate a yaw that is conducive to the driver's steering in the desired direction and reduce the turning radius. The system is ready for mass production and market launch in 2024.
Intelligent Cornering Assist System for New Energy Vehicles
For the different E/E architectures of OEMs, Bosch's local team developed a parking software solution. Thanks to more than 10 years of Bosch experience in mass production in the field of parking systems, the software concept can be flexibly deployed on chips from different manufacturers and adapted to third-party sensor systems. The AI model of the solution is trained based on Chinese parking scenarios, which can optimize the performance of parking functions in multiple scenarios, including dead-end road parking, narrow parking space parking, and three-dimensional parking space parking, etc., and can more accurately identify the height of obstacles and locate side obstacles.
The Bosch China team develops a parking software solution
In addition, the new third-generation multi-function camera evo version developed by Bosch China's local team also made its debut during the event, with nearly four times more AI computing power than the previous generation of products, and the upgrade of the perception algorithm based on deep learning greatly improves the distance and accuracy of target and lane line recognition, and can effectively improve the recognition ability of different scenarios such as special-shaped vehicles, two-wheeled vehicles, tunnel entrances and exits, and bad weather.