 |
 |
| |
"Babies, there are more materials prepared today, because it is the weekend, there are more customers, I don't know if it will break the record today!" On an ordinary Saturday morning, the reporter came to Dushan Jiayuan, Keyan Street, and saw a long queue in front of a small shop called "Pancake Fruit" outside the community. In front of the live broadcast camera, the shopkeeper Miss Yu scooped a spoonful of batter on the turntable, skillfully spread it with a scraper, knocked an egg, and brushed with the sauce...... Three times five divided by two, a pancake was made.
After such a complete set of actions, she had to repeat it hundreds of times in the morning, but she persisted for 6 years, during which she paid off the car loan, bought a house, and lived a better life with her husband through hard work, and became what others call "inspirational sister".
Only "out of the stall" for half a day more than 200 pancakes sold short
Miss Yu, born in the 90s, has a baby face, big eyes covered with thick eyelashes, and white and tender skin. And for these two titles, she herself does not recognize, she always says: The appearance of selling cakes is unreliable, and you have to "fight" it out.
Indeed, people who have carefully understood her experience will feel that she is a "desperate Sanniang", and she has nothing to do with the "vase". "I don't have a high education, I came out at the age of 18 and went out alone, served plates, set up stalls, entered factories, and failed to start a business. Miss Yu said frankly. "Because I love pancakes, I want to do it, and if I lose it, it's a big deal to start all over again. ”
So, with a fearless mentality, in 2018, Ms. Yu and her husband started to open this small shop together, her husband is responsible for making soft crust egg cakes, and she specializes in multigrain cakes. Husband and wife work together, and the stall is on time at 6 o'clock in the morning, and often before 11 o'clock, the more than 200 pancakes prepared are sold out.
The live broadcast has become an "Internet celebrity", and "retaining customers" has to rely on exclusive secret recipes
"If you want to have more repeat customers, the taste is definitely very important!" Faced with the state of "selling out" every day, Miss Yu said that it is actually difficult to make a cake that meets the taste of most people, and she has worked hard. "I first learned the craft from a Shandong master, and after opening the store, I have successively refined my skills with the masters in the surrounding areas of Zhejiang. She said that Keqiao is a diversified city, with a lot of foreign population, and everyone's tastes are different, so the sauce should not be too sweet or too salty, and it is necessary to pursue a "fresh". The sauce is freshly boiled every day, never overnight, and other ingredients are also purchased on the same day to ensure the freshest state and will leave an unforgettable impression on customers.
Click on Miss Yu's Douyin account, there are currently 347,000 likes, 55,000 fans, her works record her daily life of opening the store, and the messages under the works are also full of encouragement from netizens! It's just that she didn't expect the number of fans to keep rising, and the phenomenon of tens of thousands of people pouring into the live broadcast room during the live broadcast was also unexpected by her. "I'm happy that more and more people are getting to know me through the Internet, and many people are even coming to eat pancakes. For example, last weekend, a couple of young couples came from Hangzhou to eat, and I felt that I was very happy that the pancakes I made were recognized by everyone. She laughs.
Small shop into a "pancake learning base"
Editing a tutorial to teach the skills of "peach and plum all over the world"
What is striking is that in this small store of less than 15 square meters, the walls are actually covered with many thank you banners from all over the country, which arouses the curiosity of reporters. "These are all sent by my students, and there are a lot of them that I didn't bring at home, and my husband said let's keep a low profile. Sister Xiao Yu's understated answer showed her "small achievements" outside the store over the years.
Miss Yu told reporters that in the afternoon, the small shop after the stall closed became a "pancake learning base", and she taught people how to make pancakes. "There are people who come to study, and they open shops in their hometowns after they finish their studies, and there are many people who have good business. Isn't it hard to imagine a small pancake shop contributing to the nationwide 'pancake network'?" she said that the tutorial was written by her own experience to allow each apprentice to control the "taste" and form his or her own "style" to adapt to change. As a result, there is an endless stream of people who "come to the door to apprentice", and at the same time, she also carries out online teaching, and has taught more than 5,000 people online and offline so far. "Whenever you name a place in China, there may be my students in the local area, such as Cambodia, Thailand, and the United States. There was confidence in her words.
In between the reporter's interviews, two customers came to the door to learn this craft, but Miss Yu said that "spreading cakes" is a lonely "practice" day after day, if you can't persevere, don't do it. "I got up early in winter, it was terrible, and I survived it year after year, but it was this gritted teeth and persevered that those who were not optimistic about my business at the beginning were impressed, and now they all give me a thumbs up. ”
Reporter's note: During the interview with Miss Yu, I can always feel a "down-to-earth momentum" in her heart, her story reminds me of Miss Wang in the hit TV series "Flowers" some time ago. We record the stories of little people, hoping that readers can see the shadow of real life from them, and find their own light in the ordinary bits and pieces. All-media reporter Xue Miaojue text/photo