In the 90s of the last century, people could even barter for a pack of instant noodles or a pack of spicy noodles for just a few dimes. For today's pocket money, which is often in the middle of two or three digits, five dimes was already a very precious pocket money, and many people loved beer very much.
For many people born in the 90s, there is nothing happier than holding a lot of empty wine bottles to exchange for change. As little as three cents, and as many as 5 cents, which is also an important source of pocket money for children. Nowadays, however, people are very fond of beer, but empty bottles can only be disposed of as waste.
Compared to the phenomenon of the 90s, empty wine bottles seem to have become useless, so what is the reason for this change? In response to this situation, I asked many old drinkers who revealed to us about the changes in the market.
First, the supply of beer exceeds demand
Let's first look back at China in the 90s of the last century. At that time, China's economy was developing rapidly, and people's living standards were gradually improving. As an emerging consumer product, beer has gradually become a part of people's daily life. However, due to the limitations of production technology and equipment, the supply of beer is far from meeting the market demand.
In this case, empty beer bottles become a scarce resource. On the one hand, empty bottles can be used to fill water, make tea, etc., which has certain practical value; On the other hand, empty bottles can also be recycled and reused, reducing production costs. Therefore, it is not surprising that the price of empty beer bottles was higher at that time.
2. Differentiated warfare
At the beginning, the domestic beer market was very competitive. In order to stand out in the market, major brewers have launched a variety of special products to meet the needs of different consumers. These specialty products come in a variety of packaging formats, from glass bottles to cans.
In order to please consumers, many wineries always make further improvements in quality and a series of improvements in appearance. It is precisely because of the beginning of the war of differentiation that many brewers can no longer use the same bottle. Naturally, empty bottles of beer are no longer worth recycling.
Third, the reduction of production costs
On the one hand, with the advancement of science and technology, the production technology of beer bottles has been greatly improved. The new production equipment not only improves production efficiency, but also reduces production costs. In the past, the production cost of a wine bottle was about eight corners, but now the cost of the bottle has dropped to between two corners and three triangles.
In fact, beer is very seasonal, and many people will always drink it in the summer, and they will not choose to drink beer in other seasons. The liquor is a drink that is more suitable all year round, so how should you choose a pure grain liquor? Next, I would like to recommend two high-quality liquors that are cost-effective and made from pure grains.
Guokang 1935
This is a high-grade liquor made from the water source of the Meijiu River, and the price of only 100 yuan can taste the quality of the old liquor. And the brewing of this wine completely follows the "12987" process of Daqu Kunsha, and the brewing cycle is as long as one year, followed by 5 years of cellaring.
It is worth mentioning that Mr. Zhang Yu, together with many elites, built a factory in Moutai Town in 1993, and has experienced many ups and downs along the way, and the brand is also standing tall in the market. Later, in order to allow many wine lovers to taste a pure sauce-flavored liquor, Master Fan Yinghua was specially invited to brew Guokang 1935.
The result is a yellow wine with a translucent liquid that can be seen as soon as the lid is opened. In the mouth, the sauce has the strongest aroma, which is also wrapped in grain aroma and floral and fruity aromas. It's very soft, and it doesn't have any spicy throat feeling, so you won't forget it for a long time after drinking.
Mianzhu Daqu
This wine has a very strong aroma and has a unique flavor, which is loved by many Shaanxi people. High-quality sorghum and wheat are used as raw materials for sake brewing, and a complex process has resulted in a unique taste. The entrance is supple and gives a cosy and warm feeling.
In general, the times are evolving rapidly, and the market is constantly changing. In the wine market, it is recommended that all drinking friends must be vigilant and buy suitable drinks. The quality of the two liquors recommended above is very good, and it has also become the heart of many wine lovers.
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