Recently, Kia announced its global sales in 2023, with global sales of 3,085,771 units in 2023, a year-on-year increase of 6.3% and a new annual global sales record.
It is understood that since entering the Chinese market in 2002, Kia has always adhered to the strategy of "in China, for China", unswervingly cultivated the domestic market, continued to promote overseas export business, created a development situation of "domestic sales and export sales go hand in hand", and actively practiced corporate social responsibility with practical actions to contribute to the development of China's society; in the electric era, Kia keeps up with the pace of development of the times, actively promotes the development of medium and long-term electrification, and accelerates the process of Kia's new energy transformation.
Since its establishment 21 years ago, Yueda Kia has sold more than 6.2 million vehicles, generated revenue of more than 620 billion yuan, and paid about 52 billion yuan in taxes, making outstanding contributions to the development of China's economy and automobile industry in Yancheng and even China. According to the data, in 2023, Yueda Kia will sell a total of 166,395 units at home and abroad, a year-on-year increase of 31.2%, showing a steady and positive growth trend.
China is one of Kia's most important markets in the world, and this year, Kia Global CEO Song Husheng visited China several times to study the market, emphasizing that "ensuring success in the Chinese market is the core of Kia's global strategy". Kia China will launch at least one BEV per year, with a total of six EV models by 2027, and by 2030, it aims to sell 180,000 EV models annually, accounting for 40% of EV sales.
As the first electric model under Kia China's electrification transformation strategy, the Kia EV6 has been launched at the 2023 Chengdu Motor Show. The EV6 is the first electric model built on Kia's dedicated E-GMP platform for electric vehicles, and has won international awards such as "2022 European Car of the Year", "2023 North American Car of the Year", and "2023 World Performance Car" for its excellent quality and merchandisability.
Kia's all-new all-electric SUV model, the EV5, was officially launched at the 2023 Guangzhou Auto Show. The EV5 is a family SUV designed to celebrate Kia's 80th anniversary and the first global model to be launched in China.
In addition, Kia is accelerating cooperation with domestic charging suppliers to accelerate the deployment of charging infrastructure and jointly build an ultra-high-speed charging network, and at the same time, through cooperation with third-party charging companies, it will expand and improve the basic charging network in advance to provide Chinese users with a convenient, easy and cost-effective EV travel experience.
In terms of user experience, the Kia Kia app was officially launched in December last year, and as a comprehensive platform, the brand APP will optimize and upgrade the customer experience in all areas of car life, such as car purchase, car use, service, and infotainment. This is Kia's first brand app launched globally, and Kia will take the lead in promoting the digital management of Kia China's customers based on the brand app.
The Kia Kia App is an important part of Kia's new energy strategy to revolutionize the user experience. In order to make it easier and more convenient for users to experience Kia's thoughtful service, the Kia Kia App covers all the pre-sales and after-sales service options that are closely related to users, bringing users a new and comprehensive service.
It is worth mentioning that the Kia Kia App brings together all the information of all Kia models on sale, car purchase rights and other content, so that users can easily realize intimate services such as online test drive reservation and car customization without leaving home. In addition, through "feedback", Kia will also collect users' feelings, ideas and suggestions at any time, and upgrade products and services in a timely manner to bring users a more perfect brand experience.
In order to meet the diversified after-sales service needs of Kia owners, such as car use and car maintenance, the Kia Kia App provides exclusive EV services and car maintenance services. Here, owners can enjoy a series of heart-warming services such as maintenance appointments, one-click rescue, spare parts reservations, and car use issues, in addition, Kia EV owners can also enjoy a series of convenient services such as valet charging, pick-up and delivery, and on-site maintenance.
Based on Kia's dedicated platform for electric vehicles, Kia will actively cater to the characteristics of the Chinese market and user needs, focusing on the four major technical directions of mobility, electrification, connected technology and autonomous driving, and create technologies and products that better meet the needs of Chinese users.
While continuing to develop, Kia actively practices corporate social responsibility and has built a public welfare system including Kia Home, Hope Primary School, school-enterprise cooperation and other projects, with a cumulative investment of more than 110 million yuan. The "Kia Home" public welfare project has been highly recognized by all sectors of society, and has been selected as one of the "Top 50 Public Welfare Projects in China" by the Chinese Academy of Social Sciences for many years, and has been awarded the "Most Influential Charity Project" by the Jiangsu Provincial Government.
In 2023, Yueda Kia's "domestic and export sales" will go hand in hand, actively promote overseas export business, and build the Yancheng plant into a global export base, which is Kia's global strategic layout, and it is also an important measure for Yueda Kia to actively integrate into the dual cycle, further improve production capacity, and build a new development situation of "domestic and export sales go hand in hand".