Hello everyone, I'm Wang Junjun, today is the 2484th day of hardcore continuous sharing
I've been thinking about this today
Ju Jingyi's "Fairy Sword 4" hit the street and became the target of ridicule
"Fairy Sword 4" costs 300 million, and this money must be regarded as a loss for the crew and investors
Coincidentally, no book is written, and "Flower Thousand Bone" starring Chen Turin also hit the street
Douban has 3.5 points, a box office of 5.9 million, and the cost is said to be about 80 million
The director was the first to come out and kneel and slip
Say I'm sorry for the crew's efforts and the trust of investors
Only, I didn't say I'm sorry to the audience-
It's very simple, now the old-fashioned film and television biological chain in China has no audience
They only have: platforms, investors, crews, traffic actors, IP, and domestic entertainment circles
But it's a pity that this set of gameplay is outdated
It's not my afterthought
I wrote in November—
"The aesthetics of domestic dramas have quietly changed"
Relying on marketing IP feelings, and then filming costume idols, playing traffic stars, and brushing data in the fan circle
And so on, this set of things, is becoming obsolete
For example, I'll give you an example
In the hot search two days ago, Huang Shengyi and Yangzi brought goods live
As a result, the minimum income of the contract was not reached
was sued by Party A
Five years ago, there was very little chance of this happening
But now, who is Huang Shengyi?
The platform wants data, but even so, the data can't keep up
Because in Daolang's article, I said that with the fall of Kunkun, the top stream no longer exists, and the end of the epidemic means that the postmodern era is coming, and the rules of the game have been shuffled, but it is a pity that many people are still living in the Qing Dynasty
You see, Wang Jianlin gave Wang Sicong 500 million, but Wang Sicong lost the 500 million, and Weibo was also banned, in contrast, you didn't make a dime from your investment
You are investing in this area, leading Wang Sicong by 500 million, just as your income in A-shares is 0
It is already ahead of 95% of A-share users
So, let's compare Chen Turin starring, only lost 80 million, Ju Jingyi lost 300 million, and by comparison, Chen Duling's crew earned 220 million
In contrast, Jiang Shuying was rumored to buy Xueqiu's products to catch up with the recent decline in A-shares
Lost 300 million
If this rumor is true, wouldn't Chen Turin make 500 million in a wave?
Okay, solemnly declare, the above is all joking about the most successful harvest of leeks in our film and television industry, which should be "Twinkle Twinkle Twinkle"
It is also a film adaptation of a TV series
Can this work successfully win a box office of 600 million+ by the end of 2023 why?
Because in addition to utilizing the IP of the TV series
also made a successful marketing plan, this TV series scored 6.8 points, that is, the passing score of domestic youth dramas
The number of viewers is among the top in the quarter
If you haven't heard of this IP, it's normal
First, its audience is very precise and it never wastes energy on people outside of the audience
Second, this is also the main characteristic of postmodernity that I am talking about, but when the movie comes out
Their marketing plan creates a strong publicity
First of all, he took advantage of the information gap to create a kind of IP that all young people like
If you haven't heard of it, you'll be out of the mystery and then make some artificial snowflakes as a novelty gimmick
Many netizens sprayed it as a "scam"
But my friend, nine times out of ten, successful advertisements are "scams", because real money products do not need to be so deliberately marketed, that is, from now on, there will be more and more "scams".
What you haven't heard of, there will be more and more
And the rules of the game in the past will only find large losses
Is there anything that can still reach the national heat?
Actually, there are still some of them
For example, "Hurricane", "The Long Season", etc., if you can have this hardcore quality, it will naturally be applauded and popular, in addition, the new needs represented behind "The Annual Meeting Can't Stop" are also worth learning
After all, back in 2015, I started writing about this topic
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