introduction
Twenty years, a long journey, twenty years, fruitful. Green charm people have overcome all the obstacles and used 20 years of precipitation to create the glory of a brand.
2023 marks the 20th anniversary of the establishment of the group company, and we will launch a series of character interview columns called "String Song Twenty: Rhyme about Life", aiming to tell the touching stories of the past 20 years with Green Charm through government leaders, experts in different fields, think tanks, executives, business partners, partners, employees and other representative figures, and jointly witness the footprints of Green Rhyme's growth.
People of this issue
Lao Jia, President of Lvzhiyun Group and Chairman of Lvzhiyun Public Welfare Foundation
20 years ago, she co-founded a business, hoping to use ingenuity to realize people's dream of health.
In the past 20 years, we have been energetic and conscientious, building a dream "habitat" for our business partners and employees.
After 20 years, we will always keep our original intention, go up to goodness, hold the way of water drops and stones, and embrace all rivers, so that the enterprise will become a fertile field that nurtures light, quality, kindness and love.
All the way through the wind and rain all the way to the song. The 20-year entrepreneurial road is a 20-year journey of enthusiasm and love for Lao Jia, President of Lvzhiyun Group. On the road of innovation and entrepreneurship, she injected brand temperature and humanistic atmosphere into the enterprise with the momentum of women, and also harvested her purest life while focusing on value creation. In this issue, let's talk to President Lao Jia and listen to how she has gone from a dream chaser to a dream builder, and has blossomed into "altruistic" flowers on the road of entrepreneurship.
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Interview with the twentieth issue of "String Song Twenty: Rhyme of Life": Lao Jia
Q
Standing at the historical node of the 20th anniversary of the enterprise
What would you like to say to strategic partners, distributors, employees?
A
There is really a lot to say at this moment, and I have experienced a lot along the way. Looking back on the 20 years of entrepreneurship that Green Charm has gone through, it is not easy to go through trials and hardships. Thanks to all the government leaders at all levels who have given Green Charm support, and thank you to the market partners and dealers who choose to believe in Green Rhyme, it is because of everyone's trust and following that Green Charm is there today. At that time, I chose to start a business together with the chairman and there are still 12 colleagues to this day, and on this business platform, I would like to say that because we chose this business together, we realized the self-worth of each strategic partner and realized the dreams of different periods, so I really appreciate your firmness.
Q
How do you recognize and employ people on a daily basis?
What are the requirements for an excellent green rhyme person?
A
The employees we want to recruit now must be able to be consistent with the company's values, have common cultural values and product values, which can be understood as being at the same frequency. For employees, it is necessary to have loyalty to the group, recognition of the industry, professionalism of work, innovation and adaptability, professionalism, and tenacity and service spirit. Green Charm is a service-oriented enterprise, has been advocating the culture of home, to treat every market partner as our family, so there is no standard for the service of family members, the spirit of this service, but also the spirit of our Green Rhyme people. In this big family, we can only achieve our goals if we are united. Finally, there is a very important point is the spirit of dedication and hard work, which can not only bow your head to pull the car, but also look up at the road, become your own person, and be willing to contribute.
Q
In serving the local economy and fulfilling social responsibilities
What did you do to lead the business?
A
In addition to leading the high-quality development of the enterprise, at the same time, I have also held many social positions in the performance of social duties. In food safety, intellectual property protection, public welfare undertakings and other aspects of the offer, and strive to build a bridge and link between Hunan entrepreneurs and the government. As a private enterprise based in Hunan, Lvzhiyun Group is a local private enterprise. This year has officially entered the first year of the "Fifth Five-Year Plan". As a member of the enterprise, we will also lead the employees of the enterprise to continue to maintain a good state and fighting spirit, unite as one, move forward bravely, and further promote the development strategy of "big brand + big health + big finance", focus on industry, do fine main business, and carry forward the positive energy of the private economy.
Q
What kind of comrade-in-arms is Chairman Hu Guoan in your heart?
A
First of all, he is a very purposeful person, as long as he believes that no matter how difficult it is, he will make the impossible possible. His management and requirements for goals are worth learning from. Another trait is a love of learning, he feels that diligence can make up for shortcomings, and requires to build a learning-oriented enterprise and a learning-oriented organization, which can start from themselves and lead us to learn together. The chairman is also an altruistic and love to share people, we have a good welfare mechanism, salary structure, birthday care, employee family care, learning allowance, travel and other aspects all reflect his spirit of sharing, for the dealer chairman proposed three never change, so that all business partners become a community of life, which also shows his pattern and mind, so that all the green rhyme practitioners to share the results of the cause.
Q
What are the public welfare activities of Green Rhyme
A milestone to remember?
A
The Green Run is a large-scale brand public welfare project that we have adhered to for many years, from Liuyang, to Songya Lake in Changsha, Xiangxi, Yiyang, and then to Orange Island, a cultural landmark in Hunan, from offline green running to green running on the cloud, from public welfare assistance to helping mothers in difficulty, from rural revitalization construction to the dream plan of investing 10 million yuan, we hope to bring warmth and hope to those in need, and also hope to let more people participate in public welfare and support public welfare through the form of "green running". On the road of public welfare, more and more like-minded partners have been brought together, and we hope to create a better world together.
Q
What is your philanthropic philosophy and philanthropic planning?
What are the public welfare values of Green Charm?
A
Philanthropy is the key to the long-term development of an enterprise. At the same time of developing industry, Green Charm actively fulfills its social responsibilities, enriches the people with industry, and returns Sangzi. In the past few years, whether it is the outbreak of the epidemic, or natural disasters such as earthquakes and floods, our public welfare foundation will be the first to initiate, and the caring volunteers of the foundation are also the first to respond positively, and together we will give more help and care to those in need. At this time, we also feel the power of public welfare more deeply. More than ever before, we can truly appreciate the meaning of "breathing together, sharing a common destiny". Everyone is a civilian hero, and every love is precious. One of the market partners said that he was very proud to be able to do such a great thing on the platform of the Green Charm Public Welfare Foundation, and I believe that the Green Charm Public Welfare Foundation can show more strength with the support and care of more and more caring volunteers. I believe that love is never infected, but can be multiplied. Let the recipients, helpers and all levels of society be united into a community with a shared future, and let good deeds become the habit of our life, which is the public welfare value we want to convey.
Q
What are your expectations for the future development of the Group?
Please send your blessings!
A
Green Charm has gone from scratch, experienced the tide of the times and the test of the industry, and has come to the present step by step. On this new journey, the 20-year-old Green Charm will continue to uphold the feelings of benefiting the people and the courage to dare to break through, and keep the integrity and innovation. To be an enterprise that is trusted by customers, proud of employees, and respected by society. In the next ten or twenty years, I hope to continue to stand side by side with all the people of Green Rhyme, face the wind, chase the light, break through, be a dreamer with perseverance, and paint a more colorful corporate picture in the next 20 years, and truly take root the vision of "building a century-old enterprise and creating a world famous brand"!