On January 23-24, 2024, the 13th Charity Festival and the 2023 ESG Impact Annual Conference were successfully held in Beijing. YOFOTO (China) was invited and represented by Dai Yan, Director of Public Affairs, to attend the meeting. YOFOTO (China) won the "2023 Responsible Brand Award" for its years of active practice of social responsibility and practical actions to demonstrate the value and responsibility of social enterprises, which is the second time that YOFOTO has won this honor after 2021.
The event was broadcast live on multiple platforms such as iQiyi, Youku, Tencent, and Sina Weibo. More than 1,000 representatives from the philanthropic sector, business community, academia, media and other fields participated in this charity festival, and more than 160 important guests served as public welfare sharing guests.
The public welfare event conveys the vitality and vitality of public welfare in the new era
Founded in 2011, the Charity Festival is the first festival named after "Charity" jointly initiated by the mass media in China, aiming to promote the spirit of public welfare, advocate public welfare behaviors, and build a platform for multi-party in-depth dialogue, cooperation and communication. This year's Charity Festival featured themed activities such as the opening ceremony, charity forum, charity brand innovation exhibition, tribute ceremony, and ESG influence annual meeting, and more than 1,200 representatives from the philanthropy, business, academia, media and other fields were invited to attend. The event was broadcast live on multiple platforms such as iQiyi, Youku, Tencent, Sina Weibo, etc., with a total of more than 30 million viewers, jointly helping public welfare communication and sustainable development, and conveying the power of upward and good.
In this charity festival, YOFOTO (China) won the "2023 Responsible Brand Award", which shows YOFOTO's positive contribution to public welfare undertakings, and also demonstrates the high recognition of the company's public welfare undertakings from all walks of life. YOFOTO (China) will take this award as a new driving force to continue to innovate a new model of public welfare and charity, create a brand image of love and warmth, and create more beauty and value for the society.
Love 1+1 Promote the power of upward and good
The chairman of Sunshine (China) Huangjinbao is with the rescued children with congenital heart disease
YOFOTO (China) has been deeply involved in the health industry for 20 years, and has not only made remarkable achievements in providing health products and services, but also demonstrated a high degree of responsibility in fulfilling its social responsibilities. Since its inception, the chairman of Sunshine Company Huang Jinbao said: "The world does not need another company that can make money, nor does it need another company that is developing rapidly. What the world needs is a more responsible, more responsible, and more socially shared company. ”
Only by breathing and sharing the fate with the society can the development of the enterprise go further and more steadily. Under the leadership of Chairman Huang Jinbao, YOFOTO (China) has always adhered to the core values of "self-respect for others, benefiting others and achieving self-satisfaction", constantly practiced the public welfare concept of "love 1+1", rooted social responsibility in the corporate culture, implemented social responsibility, actively responded to social needs, and continued to devote itself to public welfare and charity. YOFOTO (China) has organized and carried out various forms of charity projects such as poverty alleviation, low-carbon environmental protection, care for left-behind children, and safe co-construction, and has donated more than 150 million yuan so far, driving more than 200,000 people to participate in various social welfare activities.
Especially at special moments, public welfare can better demonstrate the spirit of great love of enterprises. In the face of major disaster relief, Sunshine has always assumed important social responsibilities.
During the fight against the new crown epidemic in early 2020, Sunshine actively responded to the country's call to help Wuhan, and donated more than 250 yuan in materials and materials at the first time.
In 2022, YOFOTO (China) headquarters and local branches held a number of "Love 1+1" public welfare theme activities across the country, sending batches of love materials to workers, elderly friends and students who are fighting on the front line of the epidemic, sending warmth with practical actions, and also demonstrating the social feelings and responsibility of the company.
In 2023, a 6.2-magnitude earthquake occurred in Jishishan County, Linxia Hui Autonomous Prefecture, Gansu Province.
YOFOTO (China)'s actions of practicing social responsibility with the heart of public welfare have not only won wide praise from the society, but also set an example for the entire health industry. In the era of increasingly fierce competition, the sustainable development of enterprises is not only related to the pursuit of commercial interests, but also lies in the importance of corporate social responsibility. In the future, while YOFOTO continues to grow and develop, it will continue to gather more love with its profession, inspire more people and enterprises to participate in social welfare undertakings, and help groups in real need through micro-actions, make due contributions to the society, and make the world a better place.