Hello everyone, see literally, I am Lemon Sugar.
Recently, a classmate put forward three questions about the soul of PPT customization to me, which is very representative!
I'll show you:
1/ What level of PPT do I need to reach to take orders?
2/ After reaching this level, where should I pick up the customization?
3/ What are the precautions in the process of customization?
After reading these three questions, if you also have the idea of monetizing through PPT, I believe you will also be recruited.
For individuals, it is really difficult to solve these three problems from zero to one.
Because each problem is large, it can take a year or two for practice + summary to form a standardized solution.
But fortunately, there are many experienced people in the front, and on the basis of paving the way, they can save us a lot of time.
Next, I will combine some of my personal experiences and what I have seen and heard to tell you about these three issues.
01
How to measure self-ability to pick up PPT customization
Students who can have this problem, I believe that your PPT has done a good job.
I want to try it, but I am hesitant. Worry that you are not doing well enough, delaying customers, and losing face for yourself.
It's actually very normal to have this kind of mentality, and it was the same when I first picked up customization.
So, how to measure your ability to receive customization?
Here are two practical ways to do this.
Custom level alignment
Whether you can take customization, then see how big the gap between your level and the custom designer is.
Directly find the PPT works of the custom team in the industry, and if you find that you can easily reproduce their works 90%, you can start trying to take customization.
Face up to the real customer approach
There's nothing more straightforward than this.
Someone might say, "Aren't you embarrassed for me?" I can't even find customers, how to face customers! ”
For this problem, of course, it is to find the almighty Taobao. There are many shops on Taobao about PPT customization, although the customization cost is low, but it is no problem to practice.
When you can convince the low-priced customers, then your level of customization is enough.
02
The level has arrived, where to find the channel?
Regarding the channel issue, this is the most difficult point of PPT customization and the core of custom realization.
The so-called smart women are difficult to cook without rice, it is no exaggeration to say that 80% of the custom orders received by PPT custom designers are unsaturated.
Of course, there is no need to be pessimistic, although the market is the Red Sea, but from the perspective of sideline monetization, the benefits that PPT customization can bring are still very considerable.
So, under the Red Sea, how to find and build your own customized channels?
Here are two points of reference for everyone.
Head borrowing method
Where there is more customization, it will go wherever it goes.
Join the [special PPT custom design company], since such companies can exist for a long time, it means that they have a stable source of PPT custom customers, otherwise they would have starved to death.
For example, our friend [1248 DESIGN] - a company specializing in demonstration design in Nanjing
Here, first, you don't have to worry about the source of customers, and second, you can also learn the methodology of the company's customers (of course, this point is not taught by the boss)
Join the [PPT Industry Learning Circles]. The corresponding team behind this kind of circle generally has a very good source of customers.
Therefore, more relationships with the person in charge of the circle, more mixed faces, more mixed circles, you can effectively establish a channel to receive orders.
For example, the person in charge of the Shojin Gakuen - Shojin.
Personal IP Construction Law
This method is slightly more difficult than the head borrowing method, but the results brought by this method are more stable in the later stages.
If you want to build a personal IP, you need more exposure.
Multi-platform, multi-channel exposure.
Content output platforms such as: "WeChat public account, Zhihu, Weibo, Douyin", etc., insist on regularly updating their own works/articles, accumulating their core fans, and establishing their own professionalism.
For example, my friend [God Particle], he is using WeChat ecology + vibrato linkage for content output
Professional image construction methods such as: "multiple platforms, more platforms in places with traffic; more sharing, more sharing on platforms with traffic; more interaction, more interaction with users accumulated by the self, etc."
In short, it's just right to keep showing your potential customers your professionalism.
The above methods, in fact, specialized 1-2 kinds can achieve good results, if you carry out multi-dimensional construction and adhere to it, I believe you will no longer be bothered by the lack of customization.
03
What are the precautions for undertaking customization
This problem is actually a standardized process of undertaking customization.
On this issue, there are many designers who write about it, and they are also very complete. I will not repeat it here, you can search for it.
Mainly to say two points compared to the core:
How should I quote when I receive customization?
Many people are very panicked when they encounter making a quotation, worried that the quotation is high and the customer is lost; the quotation is low, and they lose money.
This kind of problem is common and difficult to avoid completely, so how to meet your own expectations while satisfying your customers.
Pricing is based on self time.
This pricing is mainly based on the professionalism and fame of the individual.
The stronger the individual's professionalism and the greater the fame, the more expensive the time will be.
After pricing, it is best if the customer's budget is higher than their average standard;
If it is slightly lower than their expectations, they can communicate with the customer appropriately and increase the customer's budget for this project;
If it's much lower, it doesn't have to be forced.
Pricing is based on project difficulty.
Not all PPT projects are uniform standards.
For example: the press conference PPT and the working PPT, their difficulty requirements are very different, so the pricing is also different.
You can refer to the pricing according to the price standards of different projects in the market.
Other considerations about money are also described below:
(1) After the style draft is determined, be sure to charge a 30%-50% advance payment
(2) After the content is finalized, the final payment must be collected first, and then the source documents are delivered
Design content issues
Before officially starting the production of PPT, be sure to make sure that the content is correct with the customer before starting the production.
And kindly explained that if the content of the later period changes a lot, it is necessary to add additional customization costs.
This is very important in the custom design process, and many designers who have just started to customize have suffered losses.
Because you simply can't predict that it is the speaker himself or his commissioned producer who makes you do the PPT.
Therefore, such an operation can not only avoid the unpleasantness of the additional cost of the later revision, but also make yourself suffer less losses.
Finally, to sum up
1, how to measure the self can receive PPT customization
2. Where do PPT customization channels come from?
3. Undertake the two core precautions of customization
Pricing is based on self time and project difficulty
Before you start production, decide on the content
Well, today's article is written here!
If you are interested in making money for PPT customization, welcome to pay attention to me Wow!