Abstract: Recently, the news of Guangdong Yongao, suspected bankruptcy rushed to the hot search. Stock wealth management, real estate, and even high-end consumption that specializes in harvesting the middle class are frequently thundering with the opening of the "first year of debt repayment". With crises lurking, how can ordinary people deal with the economic winter?
A few days ago, the news of Yongao, the largest car dealer in Guangdong, was suspected of being bankrupt rushed to the hot search.
Yongao's brands include Mercedes-Benz, BMW, Audi, Wenjie, Land Rover, Jaguar, Volvo and so on.
I've only heard that buying a house is unfinished, but I didn't expect that buying a car now will also be unfinished..... It's really a thunderstorm!
As a result, the new "three-piece set of middle-class death" spread on the Internet, selling Evergrande houses, buying Yongao cars, and buying Ding Yifeng financial management. There is no worst, only worse!
First, in the first year of debt, the avalanche has just begun
Why are there so many company thunderstorms? In fact, there have been signs for a long time, but many factors have accumulated before they erupt at this stage. After three years of masks, many industries and enterprises have to face a reshuffle.
Whether it is Evergrande or Yongao, it is just a microcosm of the production capacity clearance stage in the debt digestion cycle. Society as a whole has entered a relatively long debt cycle.
The day before yesterday, I wrote about the Ding Yifeng financial explosion, the piano crash, or today's Yongao thunder, whether it is a product or a service, the reason for the collapse is that their target customer group is dying out in batches.
The economic downturn cycle has just begun, and two thunderstorms broke out in the first month of 2024, and such "thunderstorms" will never be an exception, and will only increase in the short term.
In the past 40 years, the wealth created has been exchanged for houses and debts, and when there is debt, there must be a time to repay debts.
If, in a short-term debt cycle, debt is diluted by printing more money and creating inflation, then each inflation increases macro debt even further.
Because monetary expansion is still essentially a debt expansion. This is equivalent to solving the immediate debt problem with higher debt.
However, there are limits to this approach. There will come a time when debt can no longer be expanded, money can no longer be overissued.
And what is the characteristic of debt expansion? is that there is no expectation of income growth.
In the case of real estate, it is useless to control housing prices, but also to ensure that the income of the public increases.
For banks, the house is not an asset at all, and even if the house is unfinished, the bank will not panic. But as soon as everyone stops repaying the loan, then the bank will be in a hurry.
Therefore, the liabilities of the workers are the real assets of the bank.
In a debt-driven crisis, the most feared thing is the decline in income, however, the structure of the debt cycle determines that income will definitely decline, so this is an endless cycle.
And this cycle of digesting debts cannot be solved all at once.
Therefore, ordinary people should think more about how to create more positive cash flow for themselves at the end of a long cycle, so as to survive and live better in the cold winter.
2. The survival path of the super individual
Whether you are an office worker struggling in the workplace or a small boss, in this case, you should be cautious about starting a business, don't invest blindly, let alone go into debt, the future must be cash is king.
Don't think that you are an executive of a large factory, you can sit back and relax with an annual salary of one million, and there are many people who are laid off overnight and can't find a job, so they can only go to deliver food.
In the economic downturn, you should prepare a Plan B for yourself, because you never know that the unexpected and tomorrow will come first.
And all you have to do is prepare in advance, just in case.
But at this point in time, I don't recommend ordinary people to start a business in any form.
Because the word "entrepreneurship" is too broad, there are too many responsibilities and risks behind it. I suggest using terms such as "business expansion", "light entrepreneurship" or "micro-entrepreneurship", which is a more feasible and secure way to accumulate wealth in this day and age.
Essentially, it's about starting a small business in an area that you are familiar with, building on what you already have.
It can be a skill, a hobby, or a craft that you have, let people know about it, and gradually build up a reputation through your professional output.
As your reputation and strength continue to improve, your value will become higher and higher, and the price of your products will gradually increase.
Basically, it's a snowball pattern that starts with a small dot and grows stronger.
Don't blindly chase after the so-called "outlet" in other people's mouths, and invest all your savings into it, otherwise you will only suffer in the end.
Don't be discouraged and feel that all opportunities to make money are blocked, know that some people can't make money no matter how hard they try, while others can easily make a lot of money.
Wealth in the market is always a zero-sum game, and if it's not in your pocket, it's bound to be in someone else's. This is an inevitable law.
Don't always stare at the "opportunity" that everyone can see, any subdivision, even if there is only one small demand point, as long as you can dig deep and meet, you can create countless wealth.
Either you don't find such a segmentation need, or you don't have a product that meets such a segmentation well, or your business model needs to be improved.
If you have been working in an industry for many years and have accumulated enough experience and strength, then it is best not to change direction easily!
Just like our franchisee in Guilin, the boss of the hairdressing chain industry, with the products and playing methods we tailored for him, he did 2.3 million yuan in 3 days, which is a net profit!
Where else can such a solution be offered?
中经国济的半下场，资能本落脚地的方越越来少。
未来一定是：落为地王，运营为王。
For an ordinary person, the best way is to learn and copy the already successful business model, make money in person, and build your personal business closed loop from 0~1.
Although it is not easy to earn the first million in life, once you succeed in beating the level, you will have the confidence to deal with cyclical challenges.
An economic crisis may "wash away" your wealth, but it will never wash away your ability to make money on your own.
If you also want to enter this money-making circle and live as a walking money-making company, welcome to communicate with me and fully experience the overall layout and landing plan.
If you need to communicate more with me further, please follow and private message me to reply to [Detonate Traffic Password] to send you a million-dollar meeting gift, which is the essence of my countless practical operations, which helped me earn the first 1 million in my life from a novice.
