In May 2022, the State Administration of Radio, Film and Television promulgated the "Administrative Measures for Brokerage Institutions in the Field of Radio and Television and Online Audiovisual", and subsequently, the Committee of Radio, Television and Online Audiovisual Brokers was established in July, and the brokerage industry as a whole tends to be standardized, professional, and technological. In order to further improve the efficiency of governance and promote innovation and development, we will provide practitioners with a convenient and authoritative channel for industry information release and acquisition, and create a standardized, professional and accurate talent service system. On September 6, 2023, at the "6th Silk Road (Dunhuang) International Cultural Expo" and "Seminar on Radio, Television and Online Audiovisual Brokers", the "Youxi" APP, an online information exchange platform for cast and crew brokers deployed by the TV Drama Department of the State Administration of Radio, Film and Television, guided by the Radio, Television and Online Audiovisual Brokers Committee of the China Broadcasting Federation, and operated by Tianyu Media, a subsidiary of Mango Supermedia, was released.
In the past, information related to the film and television industry was mainly released through WeChat public accounts, Moments and social platforms, facing the dilemma of relatively scattered and fragmented information dissemination. In response to the pain points of this industry, the "Youxi" APP focuses on the three functional sections of "group news recruitment, cast and crew, and entertainment information", and creates a resource library for all aspects of film and television production such as "writing and directing, recording beauty, service and chemical road, sound and light cutting", and users can access the latest trends in the industry with one click when they enter the platform, and enjoy the right to use platform functions such as filming publicity viewing, group news release inquiry, and cast and crew resume delivery.
At present, the "Youxi" APP has invited more than 50 leading brokerage institutions, film and television production companies, as well as video platforms such as iQiyi, Tencent, Youku, Mango TV, Migu, etc., to settle in, gathering top resources in the industry and providing an open interactive platform.
The "Youxi" APP will also promote the combination of production and education, promote school-enterprise cooperation, and carry out in-depth cooperation with the Central Academy of Drama, Beijing Film Academy, Central Academy of Drama, Shanghai Theater Academy, Communication University of China and other professional colleges and universities to jointly innovate the talent training model, help the virtuous circle of industry practice, and continue to inject more high-quality fresh blood into the film and television industry, aiming to become a key part of providing high-tech and high-quality services in the entire content industry chain.
Reshape the industrial structure with model innovation, and drive the development of the industry with professional technology. After 6 months of upgrading and iteration, the "Youxi" APP, an online information exchange platform for cast and crew brokers, will be officially developed for individual users, and the new version released will lock in the three characteristics of "accurate and efficient, convenient and fast, and comprehensive service", escorting young practitioners and helping every dream. It is not only a gathering place for film and television and talent resources, but also a connector for film and television resources and talent training.
In the future, it is worth looking forward to what kind of attitude "Youxi" will become a tool for the acting industry.