Author: Shu Zihua
Reviewer: Lin Deshen
Typesetting: Zhao Zhishan
Introduction: Chinese New Year's Eve is getting closer and closer, and the atmosphere of the New Year is getting stronger. How to burst out with new promotional vitality when the ordinary QR code scanning gameplay collides with the New Year's atmosphere?
Keywords: FMCG, one thing, one code, circulation, scan the code to receive red envelopes
Vita Lemon Tea launched a QR code scanning marketing campaign for the Spring Festival of the Year of the Dragon on December 5 last year, and the campaign lasted until February 29 this year, during which consumers who purchase a promotional version of Vita Lemon Tea 250mL boxed / 500mL bottled products printed with the words "Scan the code to win the grand prize" will have a chance to win WeChat red envelopes or physical prizes, including: the first prize worth 7999 yuan iPhone 15 Plus 256GB 1 part and 1 WeChat red envelope worth 88.88 yuan, 1 second prize WeChat red envelope worth 88.88 yuan/1 WeChat red envelope worth 8.88 yuan/1 WeChat red envelope worth 0.3 yuan.
In addition, a sharing lottery has also been added, and consumers can win a limited Vita Lemon Tea WeChat red envelope cover or a customized New Year's emoji pack after successfully forwarding the sharing activity to their friends.
In order to clearly understand the specific gameplay of the Vita Lemon Tea QR code scanning activity, Xiaobian purchased 1 bottle of the event product, and the following is to disassemble its code scanning gameplay step by step according to the code scanning steps:
First, open the bottle cap and scan the QR code inside the cap with WeChat, jump to the online event page, view the event rules, and click the "Participate in the event" button. Then tick the "I have read and agree" button to enter the event.
The page displays the animation effect, and then enters the subscription message transition page, and the consumer goes to the authorized Mini Program service notification. Since then, Vita Lemon Tea has been able to push new activities to consumers as soon as possible, which is equivalent to including consumers in their own user pools, increasing the number of ways for consumers to contact the brand and bringing the relationship between brands closer.
After that, enter the first link, share friends to grab the cover of the limited edition WeChat red envelope. Authorize the page to access the action first, and if you are lucky, you can successfully get a red envelope cover printed with "New Year's Lemon, everything is sure to win", and after successfully receiving the red envelope cover, you can use it directly. In addition, you can also give a red envelope cover to your friends to share the festive atmosphere of the New Year.
After receiving the red envelope cover, you will enter the second link to draw the mobile phone prize and cash red envelope. Click the "Activate Now" button on the page to draw red envelope rewards. After receiving the red envelope, the system will send it to the WeChat wallet within 24 hours, which can be used directly, eliminating the need for complicated withdrawal steps.
In the Year of the Dragon scanning marketing campaign of Vita Lemon Tea, the prizes are mainly cash red envelopes, and there are many large red envelopes such as 88.88 and 8.88 yuan, and the physical prizes are also led by high-value iPhones, demonstrating the full sincerity of the brand. In addition to the QR code sweepstake, interactive gameplay is also added, sharing is used as a contact point to activate the lottery opportunity, and the Spring Festival features (New Year's red envelopes and New Year's emojis) are integrated to spread the New Year's flavor and brand imprint everywhere.
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Founded in 2014, Miduo is mainly engaged in big data engine system, with three core products "one thing, one code, social cloud store, CDP", and is committed to building an online industrial service platform based on "three-dimensional connection, data commonality, traffic sharing, panoramic resonance, global empowerment, and full-chain win-win" with EBC as the core, industrial router as the carrier, and BC integration as the entry point. Provide one-stop comprehensive service solutions including commodities, technology, marketing, data, logistics and other services for enterprises related to the industrial chain, and promote the digital transformation of marketing for operators in all links of the industrial chain, especially brand owners in the large consumption field.
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